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1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 04/03/2025

{The Quiet Millionaire Era Workshop} Session 3 Replay: Be the Visionary of Your Business show art {The Quiet Millionaire Era Workshop} Session 3 Replay: Be the Visionary of Your Business

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a special limited-time episode featuring the full recording of the final day of Kelly Roach's live Quiet Millionaire Era series. It's only available here until [DATE]. Everything Kelly covered this week comes back to one thing, the power of decision: the kind of CEO you want to be, the business you want to build, and the life you want to live. Kelly believes the number one reason entrepreneurs are working harder than ever and still stuck is that they've outsourced their conviction to social media, AI, and other people's playbooks. Most of them already know enough to be ten times...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a special limited-time episode featuring the full recording of Part 2 of Kelly Roach's live Quiet Millionaire Era series.  Kelly starts by teaching the four problems every business on the planet has, no matter the industry. Then she gives three questions to find your one big problem and maps the cycle keeping most entrepreneurs stuck against the one Quiet Millionaires live by. Then Danielle Cevallos, President of Kelly Roach International, takes over and pulls back the curtain on how their business model evolved. They went from a high-ticket model with a full-time sales team to a...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a special limited-time episode. It's the full recording of Part 1 of my live Quiet Millionaire Era series (3 sessions total).  After building her first company to eight figures with no investors, no debt, and no outside funding, and then building five more, Kelly had to decide what kind of CEO she wanted to be next. That meant closing programs, walking away from 20 to 30 hours a week on Zoom, and moving from an outside sales team to selling with trust-building offers. In this episode, she walks you through the freedom-based business model, why so many entrepreneurs are sabotaging...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Most people learn what probate is at the worst possible moment: in the middle of grief, in a courtroom, dealing with lawyers and legal bills right when they can least handle it. Kelly sits down with estate planning and probate attorney Jessica Lynn Silva to make sure that isn't you or the people you love. Jessica brings law to real life, taking something that feels overwhelming and complex and breaking it down to "I need this, and here's why." She walks through exactly what a complete estate plan includes, durable power of attorney, healthcare surrogate, pre-need guardians for your kids, and...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

When you put 9 and 10-figure leaders, women running multi-hundred-million and billion-dollar companies in a room, they don't talk about virality, AI, or the next tactic. They talk about conviction around purpose, being undistractable, surrounding yourself with the right people, and relationships. In this reflective episode, Kelly shares how Called to Lead has become a legacy project, and gets honest about where she sees the world heading. As AI pushes people deeper into isolation, she's running the opposite direction, toward community, simplicity, and quiet millions, and she invites...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Called to Lead 2026 is a wrap, and in today's episode, Kelly takes you FULLY behind the scenes: she shares the honest debrief of what it actually takes to leap from a 200-person event to 500 (a leap she admits she underestimated), what worked, and what she'd do differently moving forward.  She gets into the philosophy behind the event, and reminds us that no matter how much we show up online, nothing collapses the speed of trust like being in the room. What's inside: The real jump from a 200-person to a 500-person event Why Called to Lead is a non-selling, non-tactical event on purpose...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Ryan Levesque is a 7X Inc. 5000 CEO who's generated over $100 million and sold two companies, and in this conversation he makes the case that in a world of artificial everything, real is the last true advantage. Kelly sits down with him to talk about his new book, Return to Real, and the personal unraveling that led to it. He and Kelly go deep on the pattern they both know firsthand, the belief that achievement is how we earn love, and why that wiring builds great companies and hollow lives in equal measure. Then Ryan lays out the three shifts from the book: the analog advantage, the oxytocin...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Most authors and speakers build their entire brand in one market and never realize how small that is compared to what's possible. In this episode, Kelly sits down with Gautam Ganglani, who has spent three decades bringing the world's biggest authors (Jack Canfield, Brian Tracy, Robin Sharma, Marshall Goldsmith, and more) to the Gulf region and India, to talk about how to take a book and a speaking career truly global. Gautam shares the story of Right Selection, the 30-year family legacy his father started as a Dubai bookstore and grew into live events and executive development, and the...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Three live callers, three plateaus, and a set of answers that apply to almost any business that is currently experiencing a growth ceiling. First, interior designer Christine wants to know when a newer business should make its first hire, and who that hire should be.  Then massage therapist Bridgette, five years into transitioning toward somatic coaching, asks how to finally land her ideal clients.  Finally, marketing coach Melissa wants the 10x unlock to mid-six and seven figures. On this episode's Hotline: Christine (interior design) — when and who to hire first Bridgette...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In her first-ever Keeping the Faith segment on The Kelly Roach Show, Kelly sits down with Emily Ford, a woman who built a nine-figure sales organization by 26, and then hit rock bottom at age30. That crisis became the doorway to finding the real Jesus, and everything changed from there. Kelly and Emily trade stories that mirror each other in uncanny ways: two women who climbed to the top, felt the void that success couldn't fill, and had to be broken of their old reliance. They share about their healing journeys, praying in the wait, feeling like a beginner every time you open the Bible, and...

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More Episodes

Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting.

In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral.

If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss.

What You’ll Learn in This Episode:

  • How Jaclyn built and sold Create & Cultivate after five years of community-building

  • Why the best businesses don’t start with monetization—they start with value

  • The three key strategies she used to grow her email list

  • How she secured high-value brand partnerships to fund and scale her events

  • The strategic decisions that made her events go viral and attract top-tier speakers

  • What business owners should focus on today to scale their brand faster

Timestamps:

    • [0:30] Jaclyn’s entrepreneurial journey—building and selling her first business

    • [2:00] The early days of Create & Cultivate—a side project that took off

    • [3:19] Why providing value before monetizing was key to success

    • [5:01] How she used events, content, and email marketing to build a loyal audience

    • [6:49] Funding free events through brand partnerships—how she made it work

    • [9:10] The strategy behind viral events and how to create “must-attend” experiences

    • [12:16] How to secure better brand deals and sponsors for your business

    • [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate

    • [18:45] What goes into preparing a company for acquisition—metrics that matter

    • [21:32] The biggest mistakes entrepreneurs make when trying to scale

    • [24:20] Why selling a business isn’t always as glamorous as it seems

Resources & Links:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.