"Stan what do we do now, the Pope's been shot!" ... A Story from long ago...
Inconvenient Ideas with Stan Hustad...the Radio Man
Release Date: 04/21/2025
Inconvenient Ideas with Stan Hustad...the Radio Man
A deeper look at the overlooked days that reveal the heart of the story—and the choices we must make. Introduction We often move quickly from Palm Sunday to Maundy Thursday, Good Friday, and Easter Sunday. But in doing so, we can miss something profoundly important. Holy Week is not just about the final events—it is about the unfolding decisions that lead to them. Monday, Tuesday, and Wednesday are not empty days. They are the days where truth is declared, tension rises, and loyalties are revealed. Let’s step into those days together—and discover what they mean for us today. Holy...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Greetings, ladies and gentlemen... friends... and yes, even the occasional foe or two. Let me begin with a confession—and a bit of an edge. Years ago, I floated an idea to my daughter. I said, “I think I might write another book... maybe a follow-up to my marketing book.” She paused. That’s always dangerous when an editor pauses. Then she said something I’ve never forgotten: “Dad... yes, you could write another book. It might even be better than most. But let me tell you something... Yes Dad .... Just what the world needs?... another damn book on marketing?! Don’t do that....
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Ladies and gentlemen, let me begin with a confession. For the past week, I’ve been dealing with something I call broadcaster’s block. Even those of us who talk for a living can sometimes struggle to find the words, the angle, the energy. And that got me thinking… What if the real issue isn’t just what we say—but how interesting we are when we say it? Because here’s the truth: We are now living in what I call a performance economy. And in this economy, it’s not enough to be good. You have to be interesting. The Problem: You Might Be Offering… But Not Engaging A friend of...
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Here we go, the What It Takes Radio Company presents Stan, that's me, and why don't you have a professional broadcaster in your business? Today, every business needs to consider that a professional broadcaster may be vital to your marketing and business success. May I tell you my story? Greetings once again ladies and gentlemen, this is Stan, Stan the Radioman. Now people say, but just radio? Let me tell you, radio means everything in terms of electronic communication. Radio, video, whatever you call it, it is all radio. It is electronic radiation that goes into the air or goes through the...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Some ideas don’t announce themselves with flashing lights. In fact, this one is about what happens when the lights aren’t there at all. This week on Inconvenient Ideas, I found myself talking about Tucson, Arizona — a place my wife Karen and I once called home for nearly sixteen years — and a current news story that stopped me cold. An elderly woman has gone missing in Tucson. She happens to be the mother of a very well-known broadcaster, which is why the story caught national attention. But what really caught my attention was something deeper, quieter, and frankly more unsettling....
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Just for fun this a 3rd person article but written by me In a world racing toward artificial intelligence, automation, and unprecedented technological power, a provocative question is quietly unsettling leaders, entrepreneurs, and everyday workers alike: If Jesus were here today, would He use AI in his work and business? That question sits at the heart of a recent episode of The Jesus Entrepreneur Experience, a weekly exploration that looks at the life and leadership of Jesus not only as a spiritual figure — but as a model for meaningful, mission-driven entrepreneurship. Hosted by veteran...
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The storm is coming. You can feel it—not just outside, but everywhere. Schools closing. Churches canceling. Flights disappearing from the board like magic tricks gone wrong. We’re all being gently (or not so gently) told: stay home, stay put, stay warm. Which is exactly what I’m doing—sitting in my little radio studio, which also happens to be a television studio, a video studio, and a worldwide broadcasting station. No tower. No transmitter building. No million-dollar equipment. Just a good microphone, a decent camera, an internet connection, and a lifetime spent loving radio. I...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
In a culture crowded with slogans, outrage, and instant opinions, a recent radio program in The Jesus Entrepreneur Experience does something surprisingly rare: it asks people to stop, imagine, and think. The program poses a single, provocative question—not to shock or inflame, but to awaken reflection: If Jesus were here today—now, in our time and place—and if He were a young man living in Israel, what kind of man would He be if required to serve in the Israeli Defense Forces? The result is a thoughtful, TED-Talk-length exploration that bridges history, faith, entrepreneurship, and...
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In this special birthday-commemoration edition of Inconvenient Ideas, broadcaster Stan Hustad invites listeners to pause, reconsider, and remember something easily overlooked in the story of one of America’s greatest heroes: the full and formative identity of the Reverend Dr. Martin Luther King Jr. The program opens with a light, affectionate nod to radio history and the marvel of modern podcasting—how a single voice can now circle the globe without towers, transmitters, or billion-dollar budgets. From there, the focus turns to the meaning of this national holiday and to the man it honors....
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Protest Backfires: The Inconvenient Politics of Noise, Power, and Human Nature In this episode of Inconvenient Ideas, veteran broadcaster Stan Hustad poses a question that at first sounds almost absurd—and then increasingly unavoidable: Why do the loudest opponents of Donald Trump and ICE often end up strengthening the very people they oppose? It’s a question rooted not in partisan rhetoric, but in something deeper and far more uncomfortable: human behavior, perception, and unintended consequences. A Radio Man Sounds the Alarm Drawing on more than four decades in broadcasting,...
info_outlineWith some life lessons about communication and the power of point of the moment radio and television in today's world.
Right now there are hundreds of programs and broadcast features about the passing of Pope Francis. And we note that and comment on some of the life lessons for the man who died the day after Easter. Probably just as he wanted.
However many years ago the Pope then almost died in an assassination attempt in Saint Peter's square when a loan gunman tried to kill him.
I was on worldwide radio that very day and it was a very challenging and interesting story and day and I learned a lot that day that has helped me as a communicator and a broadcaster today, and I'd like to share a little bit of what I learned with you if that's OK?
And blessings to all and blessings on the memory of Pope Francis
Then we asked our robot friend STOSH to make a few comments and do a little review of the work I did and as always he has some good and unique things to say and so here they are
.
When the Pope Was Shot—And We Went Live: A Broadcaster’s Remembrance
By Stan Hustad | What It Takes Radio –
"Stan, what do we do now? The Pope’s been shot!"
I remember that moment like it was yesterday. May 13, 1981. I was standing in the master control room at Trans World Radio on the island of Bonaire when those words hit me like a lightning bolt.
The Pope had been shot.
Most people don’t remember where they were that day. But I do. Because I was about to go on the air with a program I had carefully recorded in advance. It was business as usual—until it wasn’t.
That day reminded me of the incredible power and responsibility of real-time communication. You see, Trans World Radio was one of the largest international Christian radio broadcasters in the world. From that little island in the Caribbean, we beamed content in 15 languages to audiences across continents.
The program I hosted, Caribbean Night Call, was typically a laid-back mix of music and musing. Though the station was Christian in foundation, this particular show was meant for everyone. That night, though, it had to be something different. Something more.
The plan was simple: at 11:05, and run the pre-recorded program as scheduled. But when I heard the news, I knew that tape was already outdated, irrelevant—and maybe even offensive. What kind of communicator would I be if I carried on with business as usual while the world was reeling from the attempted assassination of Pope John Paul II?
So, we scrapped the recording. I went live. No script. No teleprompter. Just my voice, a microphone, and a fast-moving, emotional story unfolding in real-time.
I scrambled for updates from the BBC and Voice of America. I reached out to people for live perspectives. One phrase that emerged and struck me deeply was this: “It’s like shooting God.” That’s what someone reportedly cried out when they heard the news. It reminded me how, for millions, the Pope represented more than a man—he was a spiritual symbol. And an attack on him felt like an attack on the sacred itself.
Though I was exhausted by 1 a.m., I knew we had done the right thing. We met the moment. We served our audience by responding, not reacting—by being present, not polished.
And that brings us to today.
The death of Pope Francis, while not a tragedy in the same vein, once again reminds us of how powerful it is to speak to the moment. As I awoke early this morning—my “hour of power” at 4 a.m.—I realized that, once again, my responsibility was not to run yesterday’s program, but to speak into today’s story.
Whether it’s a snowstorm in Minnesota or a death in the Vatican, the moment matters. The point of the moment (what I call the “P.O.M.”) is when communication becomes not just content, but connection. Radio—and now video, podcasts, and livestreams—gives us the privilege to meet people where they are, not where we wish they were.
As one of my mentors wisely told me,
"If it’s in the news, it may not be the real news. Your job is to find the real news—maybe even the good news."
📝 Takeaways for Communicators and Leaders
• Live media is a sacred trust. You’re not just filling time; you’re shaping how people see the world.
• Preparedness is good. Presence is better. Don’t be so tied to your plan that you miss the moment.
• People don’t always want polish. They want presence. They want someone who’s there with them—right now.
• News isn't always the truth. Sometimes, it's just noise. Your job is to go deeper, find meaning, and share that.
• Always be ready to pivot. Whether you’re in broadcasting or business, the ability to respond to the unexpected is a competitive—and spiritual—advantage.
🎙️ Final Thoughts: Your Season May Be Now
This is more than a memory—it’s a message. This season, maybe it’s your time. Maybe your voice is needed now more than ever—in your family, your business, your community. Maybe this is the season of your life when real news—not headlines, but heartlines—begins to happen.
Speak up. Show up. And never forget: The point of the moment… is to be in it.
I’m Stan Hustad, for What It Takes Radio. Thanks for letting me tell you this story. And may this week be your opportunity to live and lead—on purpose, in the present.