"Stan what do we do now, the Pope's been shot!" ... A Story from long ago...
Inconvenient Ideas with Stan Hustad...the Radio Man
Release Date: 04/21/2025
Inconvenient Ideas with Stan Hustad...the Radio Man
There are certain phrases from sports that stay with us long after the game is over. One of those phrases is “high, hard, and inside.” Baseball fans know exactly what it means. It is the pitch that comes fast. It comes close. It gets your attention. It makes you step back. And sometimes it changes everything. In this episode of The Transformation Zone, I share a baseball story that begins with a treasured baseball, moves through memories of growing up as a Chicago Cubs fan, includes an unexpected connection to Hall of Fame pitcher Juan Marichal, and eventually arrives at a powerful...
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As millions of Americans celebrate Independence Day with fireworks, family gatherings, and patriotic festivities, broadcaster and transformation coach Stan Hustad invites listeners to see the holiday through an entirely different lens. In this warm and engaging episode of The Transformation Zone, a simple story about a frightened rescue dog becomes an unforgettable metaphor for the emotional and spiritual storms that every person eventually faces. The result is an episode that begins with laughter, moves toward reflection, and concludes with genuine hope. A Story Every Pet Owner Understands...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
What if one of Jesus' most practical business lessons had nothing to do with profits, marketing, or management—but everything to do with birds and snakes? That unusual question launches one of the newest episodes of the Jesus Entrepreneur Collective, where broadcaster and entrepreneur Stan Hustad returns from a brief broadcasting sabbatical with a fresh challenge for anyone seeking to build a meaningful life and business in today's rapidly changing world. At first glance, "The Birds and Snakes Society" sounds mysterious—even a little unsettling. That is exactly the point. Drawing from...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
There are moments in life when a single question changes everything. As I prepared for another Fourth of July weekend—and reflected on a wonderful week celebrating another birthday—I found myself asking a question I never imagined I would ask: What do you do when you didn't expect to live this long? For me, that isn't just a philosophical question. It's deeply personal. Several years ago, following a cancer diagnosis and knowing my family's history of relatively short lives, I honestly believed my time might be drawing to a close. I prepared myself emotionally and spiritually for that...
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Busy, but Becoming: Finding Purpose in Everyday Moments and Unlikely Questions In this episode of Inconvenient Ideas Radio, veteran broadcaster Stan Hustad brings together a surprising mix of reflections—ranging from media wisdom to faith, from family stories to modern challenges—into a thoughtful and engaging conversation about what really matters. At the heart of the program is a question many quietly wrestle with: Is being busy the same as being effective? Hustad explores the tension between activity and impact, encouraging listeners to consider how their time, talents, and...
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A reflective essay on the danger, drama, and cultural memory surrounding the Indianapolis 500 A Childhood Memory That Was Real Your memory is not exaggerated at all. The Indianapolis 500 really was considered extraordinarily dangerous for much of its history, and part of the fascination — especially from the 1930s through the 1970s — was precisely that mixture of speed, courage, patriotism, spectacle, and risk. For many Americans, especially in Indiana and throughout the Midwest, “The 500” was almost a sacred ritual of late May and Memorial Day weekend. Families gathered around radios...
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There are days when everything feels planned, polished, and predictable. And then there are days like this one. This is one of those point-of-the-moment days—what I like to call POM thinking. No script. No delay. No filter. Just real-time reflection from the Coaching Zone, where ideas don’t always arrive neatly packaged… but they often arrive useful. Welcome to another adventure in Inconvenient Ideas—because let’s be honest: the ideas that help us most are often the ones that disrupt us first. Radio, Real Time, and the Power of Now One of the reasons I’ve spent a lifetime in...
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Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan “The Radio Man” Hustad The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business. Let me start with a simple—but slightly inconvenient—idea: You are probably missing a very important person in your business today. And no… it’s not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we’re not just entering a digital economy—we’re...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
By Stan Hustad There are times in life when you step away for a bit—whether by design or by necessity—and when you return, you see things differently. That happened to me. After a stretch of what I’ll call “downtime, overtime, and out-of-time,” I’m back behind the microphone with a fresh installment of Inconvenient Ideas. And it felt only right to begin with a simple—but unsettling—question: What if everything we think we know… might be wrong? Now, that’s not a comfortable thought. But then again, the best ideas rarely are. The Power—and Problem—of Inconvenient...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud. What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension. Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the “pro skills”—that...
info_outlineWith some life lessons about communication and the power of point of the moment radio and television in today's world.
Right now there are hundreds of programs and broadcast features about the passing of Pope Francis. And we note that and comment on some of the life lessons for the man who died the day after Easter. Probably just as he wanted.
However many years ago the Pope then almost died in an assassination attempt in Saint Peter's square when a loan gunman tried to kill him.
I was on worldwide radio that very day and it was a very challenging and interesting story and day and I learned a lot that day that has helped me as a communicator and a broadcaster today, and I'd like to share a little bit of what I learned with you if that's OK?
And blessings to all and blessings on the memory of Pope Francis
Then we asked our robot friend STOSH to make a few comments and do a little review of the work I did and as always he has some good and unique things to say and so here they are
.
When the Pope Was Shot—And We Went Live: A Broadcaster’s Remembrance
By Stan Hustad | What It Takes Radio –
"Stan, what do we do now? The Pope’s been shot!"
I remember that moment like it was yesterday. May 13, 1981. I was standing in the master control room at Trans World Radio on the island of Bonaire when those words hit me like a lightning bolt.
The Pope had been shot.
Most people don’t remember where they were that day. But I do. Because I was about to go on the air with a program I had carefully recorded in advance. It was business as usual—until it wasn’t.
That day reminded me of the incredible power and responsibility of real-time communication. You see, Trans World Radio was one of the largest international Christian radio broadcasters in the world. From that little island in the Caribbean, we beamed content in 15 languages to audiences across continents.
The program I hosted, Caribbean Night Call, was typically a laid-back mix of music and musing. Though the station was Christian in foundation, this particular show was meant for everyone. That night, though, it had to be something different. Something more.
The plan was simple: at 11:05, and run the pre-recorded program as scheduled. But when I heard the news, I knew that tape was already outdated, irrelevant—and maybe even offensive. What kind of communicator would I be if I carried on with business as usual while the world was reeling from the attempted assassination of Pope John Paul II?
So, we scrapped the recording. I went live. No script. No teleprompter. Just my voice, a microphone, and a fast-moving, emotional story unfolding in real-time.
I scrambled for updates from the BBC and Voice of America. I reached out to people for live perspectives. One phrase that emerged and struck me deeply was this: “It’s like shooting God.” That’s what someone reportedly cried out when they heard the news. It reminded me how, for millions, the Pope represented more than a man—he was a spiritual symbol. And an attack on him felt like an attack on the sacred itself.
Though I was exhausted by 1 a.m., I knew we had done the right thing. We met the moment. We served our audience by responding, not reacting—by being present, not polished.
And that brings us to today.
The death of Pope Francis, while not a tragedy in the same vein, once again reminds us of how powerful it is to speak to the moment. As I awoke early this morning—my “hour of power” at 4 a.m.—I realized that, once again, my responsibility was not to run yesterday’s program, but to speak into today’s story.
Whether it’s a snowstorm in Minnesota or a death in the Vatican, the moment matters. The point of the moment (what I call the “P.O.M.”) is when communication becomes not just content, but connection. Radio—and now video, podcasts, and livestreams—gives us the privilege to meet people where they are, not where we wish they were.
As one of my mentors wisely told me,
"If it’s in the news, it may not be the real news. Your job is to find the real news—maybe even the good news."
📝 Takeaways for Communicators and Leaders
• Live media is a sacred trust. You’re not just filling time; you’re shaping how people see the world.
• Preparedness is good. Presence is better. Don’t be so tied to your plan that you miss the moment.
• People don’t always want polish. They want presence. They want someone who’s there with them—right now.
• News isn't always the truth. Sometimes, it's just noise. Your job is to go deeper, find meaning, and share that.
• Always be ready to pivot. Whether you’re in broadcasting or business, the ability to respond to the unexpected is a competitive—and spiritual—advantage.
🎙️ Final Thoughts: Your Season May Be Now
This is more than a memory—it’s a message. This season, maybe it’s your time. Maybe your voice is needed now more than ever—in your family, your business, your community. Maybe this is the season of your life when real news—not headlines, but heartlines—begins to happen.
Speak up. Show up. And never forget: The point of the moment… is to be in it.
I’m Stan Hustad, for What It Takes Radio. Thanks for letting me tell you this story. And may this week be your opportunity to live and lead—on purpose, in the present.