Yes Dad, Just what the world needs... Another damn book on ___________ !

Greetings, ladies and gentlemen... friends... and yes, even the occasional foe or two.

Let me begin with a confession—and a bit of an edge.

Years ago, I floated an idea to my daughter. I said, “I think I might write another book... maybe a follow-up to my marketing book.”

She paused. That’s always dangerous when an editor pauses.
Then she said something I’ve never forgotten:
“Dad... yes, you could write another book. It might even be better than most. But let me tell you something...
Yes Dad .... Just what the world needs?... another damn book on marketing?! Don’t do that.
Write the book that only you can write.”
Ouch.
And thank God for that moment.
The Problem We Don’t Talk About
Let’s be honest.
We live in a world flooded with “another _________ _________.”
Another business.
Another podcast.
Another coaching program.
Another course.
Another “me too” idea dressed up in slightly better graphics.
And here’s the danger...

Most people—good people, talented people, even faithful people—end up building something that looks like everyone else’s version of success.

They don’t build their thing.

They build a copy.

And I’ve seen it over and over again in my coaching work.

People come to me excited, motivated... and when we peel it back, what are they really trying to do?

Create another _________ _________. The AD Principle
I call it this: Another D__________
AD — Avoid Duplication.

Or, in plain language:
Let’s not do another _________ _________.
Instead...
What would it look like for you to build the business that only you can build? Write the message that only you can deliver?
Create the impact that only you can make?
Jesus: The Ultimate Entrepreneur
Now here’s where it gets interesting—and maybe a little provocative.
I often say:
Jesus was one of the world’s first entrepreneurs.
Think about it.
Before the ministry... before the miracles... before the movement...

There were years—many years—of building, learning, working, creating, growing.

He wasn’t just preaching. He was preparing.

And then, in a relatively short window of time, He launched something so original, so powerful, so transformational...

...it changed the world.
Not another _________ _________.
Something entirely new.
The Real Question
So here’s the question I want to put in front of you:
Are you building something... or are you copying something?
Because there’s a big difference.
You can make money copying.
You can survive copying.
You might even succeed—for a while—copying.
But you will never feel fully alive copying.
Where Your Life Gets Interesting
There’s a phrase I love:
“Where your deep gladness meets the world’s deep need.”
That’s the zone.
That’s where the magic happens.
That’s where your calling meets your craft.
That’s where your faith meets your work.
And that’s where you stop producing another _________ _________...

...and start doing the work that only you can do.

A Word to the Young... and the Encore Crowd

I started this program thinking especially about young men...

Men who want to be strong.

Men who want to build something real.

Men who want to lead, love, and leave a legacy.

But let me tell you something...

This is just as true—maybe even more true—for those in the encore years.

I had a man in his 70s ask me:

“Stan... do you think it’s too late for me to start something new?”

I said:

“Too late? No.

It might be exactly the right time.”

Because now you have something you didn’t have before:

Perspective.

Experience.

Wisdom.

And maybe... just maybe... the courage to stop doing another _________ _________.

The Risk of the Unlived Life
Let me give you one more thought.
Why would there be tears in heaven to wipe away? I’ve heard it said...

Maybe—just maybe—it’s because we’ll finally see all the things we could have done...

...but didn’t.
The risks we didn’t take.
The ideas we didn’t pursue.
The difference we didn’t make.
I don’t want that.
And I don’t think you do either.
So... What Should You Do?
Simple.
Not easy... but simple.
Stop asking, “What’s already working?”
Start asking:
- What am I uniquely wired to do?
- What has God placed in me?
- What problem breaks my heart enough to act?
- What would I regret not trying?
And then...
Do that.
A Short Word to Remember, Share, and Act On
Remember:
- The world doesn’t need another _________ _________.
- You were not created to copy—you were created to contribute. - Jesus didn’t duplicate—He transformed.
Share:
- This idea with someone who’s stuck in “me too” mode.

- The encouragement that it’s not too late—ever.

- The possibility that their “only” work still matters.

Take Note (and Take Action):

- Identify one idea that is uniquely yours.

- Take one step this week toward building it.

- Refuse to settle for another _________ _________.

Let’s Do Something That Matters

If this resonates with you—even a little—let’s talk.

Because this is what I do.

I help people—entrepreneurs, leaders, dreamers, encore explorers—

build something that actually matters.

Not just another _________ _________...

...but something that reflects who they are, what they believe, and why they’re here.

Reach out to me:
[e-mail]
Or connect through The Jesus Entrepreneur Experience. Let’s see if together...
we might just build something that only you can do.
And maybe...
something that only we can do—together.
Until next time...
Best and blessings.