You’re Missing the Most Important Hire in Your Business… And It’s Not Who You Think
Inconvenient Ideas with Stan Hustad...the Radio Man
Release Date: 04/15/2026
High, Hard, and Inside
Sometimes the Pitch That Shakes You Up Is the One That Changes Your Life
Inconvenient Ideas with Stan Hustad...the Radio Man
There are certain phrases from sports that stay with us long after the game is over. One of those phrases is “high, hard, and inside.” Baseball fans know exactly what it means. It is the pitch that comes fast. It comes close. It gets your attention. It makes you step back. And sometimes it changes everything. In this episode of The Transformation Zone, I share a baseball story that begins with a treasured baseball, moves through memories of growing up as a Chicago Cubs fan, includes an unexpected connection to Hall of Fame pitcher Juan Marichal, and eventually arrives at a powerful...
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It's going to be a bad weekend for our doggies so Freedom from Fear: Why Everybody Needs a Thunder Jacket
Inconvenient Ideas with Stan Hustad...the Radio Man
As millions of Americans celebrate Independence Day with fireworks, family gatherings, and patriotic festivities, broadcaster and transformation coach Stan Hustad invites listeners to see the holiday through an entirely different lens. In this warm and engaging episode of The Transformation Zone, a simple story about a frightened rescue dog becomes an unforgettable metaphor for the emotional and spiritual storms that every person eventually faces. The result is an episode that begins with laughter, moves toward reflection, and concludes with genuine hope. A Story Every Pet Owner Understands...
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The Birds and Snakes Society What Jesus Taught Every Entrepreneur About Wisdom, Courage, and Character
Inconvenient Ideas with Stan Hustad...the Radio Man
What if one of Jesus' most practical business lessons had nothing to do with profits, marketing, or management—but everything to do with birds and snakes? That unusual question launches one of the newest episodes of the Jesus Entrepreneur Collective, where broadcaster and entrepreneur Stan Hustad returns from a brief broadcasting sabbatical with a fresh challenge for anyone seeking to build a meaningful life and business in today's rapidly changing world. At first glance, "The Birds and Snakes Society" sounds mysterious—even a little unsettling. That is exactly the point. Drawing from...
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I Didn't Expect to Live This Long... Now What? When Life Gives You an Encore, What Will You Do With It?
Inconvenient Ideas with Stan Hustad...the Radio Man
There are moments in life when a single question changes everything. As I prepared for another Fourth of July weekend—and reflected on a wonderful week celebrating another birthday—I found myself asking a question I never imagined I would ask: What do you do when you didn't expect to live this long? For me, that isn't just a philosophical question. It's deeply personal. Several years ago, following a cancer diagnosis and knowing my family's history of relatively short lives, I honestly believed my time might be drawing to a close. I prepared myself emotionally and spiritually for that...
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A Beer with Jesus & Grits from Grandma: Inconvenient Ideas for a Busy World
Inconvenient Ideas with Stan Hustad...the Radio Man
Busy, but Becoming: Finding Purpose in Everyday Moments and Unlikely Questions In this episode of Inconvenient Ideas Radio, veteran broadcaster Stan Hustad brings together a surprising mix of reflections—ranging from media wisdom to faith, from family stories to modern challenges—into a thoughtful and engaging conversation about what really matters. At the heart of the program is a question many quietly wrestle with: Is being busy the same as being effective? Hustad explores the tension between activity and impact, encouraging listeners to consider how their time, talents, and...
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The Indianapolis 500: Speed, Danger, Memory, and American Mythology
Inconvenient Ideas with Stan Hustad...the Radio Man
A reflective essay on the danger, drama, and cultural memory surrounding the Indianapolis 500 A Childhood Memory That Was Real Your memory is not exaggerated at all. The Indianapolis 500 really was considered extraordinarily dangerous for much of its history, and part of the fascination — especially from the 1930s through the 1970s — was precisely that mixture of speed, courage, patriotism, spectacle, and risk. For many Americans, especially in Indiana and throughout the Midwest, “The 500” was almost a sacred ritual of late May and Memorial Day weekend. Families gathered around radios...
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Random Thoughts. Real Time. Radical Truth. Why the Most Inconvenient Ideas Might Be the Ones That Change Your Life By Stan Hustad
Inconvenient Ideas with Stan Hustad...the Radio Man
There are days when everything feels planned, polished, and predictable. And then there are days like this one. This is one of those point-of-the-moment days—what I like to call POM thinking. No script. No delay. No filter. Just real-time reflection from the Coaching Zone, where ideas don’t always arrive neatly packaged… but they often arrive useful. Welcome to another adventure in Inconvenient Ideas—because let’s be honest: the ideas that help us most are often the ones that disrupt us first. Radio, Real Time, and the Power of Now One of the reasons I’ve spent a lifetime in...
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You’re Missing the Most Important Hire in Your Business… And It’s Not Who You Think
Inconvenient Ideas with Stan Hustad...the Radio Man
Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan “The Radio Man” Hustad The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business. Let me start with a simple—but slightly inconvenient—idea: You are probably missing a very important person in your business today. And no… it’s not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we’re not just entering a digital economy—we’re...
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Big Sticks, Bigger Questions, and Your Superpower:
An Inconvenient Return to Realit
Inconvenient Ideas with Stan Hustad...the Radio Man
By Stan Hustad There are times in life when you step away for a bit—whether by design or by necessity—and when you return, you see things differently. That happened to me. After a stretch of what I’ll call “downtime, overtime, and out-of-time,” I’m back behind the microphone with a fresh installment of Inconvenient Ideas. And it felt only right to begin with a simple—but unsettling—question: What if everything we think we know… might be wrong? Now, that’s not a comfortable thought. But then again, the best ideas rarely are. The Power—and Problem—of Inconvenient...
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Black, Bread, and Breakthroughs A Maundy Thursday Reflection on Wisdom, Risk, and Living Well in a Changing World
Inconvenient Ideas with Stan Hustad...the Radio Man
On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud. What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension. Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the “pro skills”—that...
info_outlineWhy Every Company Now Needs a Chief Broadcasting Officer (CBO)
By Stan “The Radio Man” Hustad
The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business.
Let me start with a simple—but slightly inconvenient—idea:
You are probably missing a very important person in your business today.
And no… it’s not your CFO. Not your CMO. Not even your AI specialist.
You need a CBO. A Chief Broadcasting Officer.
AI is changing everything. But we’re not just entering a digital economy—we’re entering a performance economy.
It’s not enough to know something, build something, or market something. You must communicate it—clearly, powerfully, and consistently.
That’s broadcasting.
There’s a difference between someone who does a podcast and someone who is a broadcaster.
Broadcasting is not just a skill. It’s a state of mind. It’s curiosity. Presence. Connection.
The best broadcasters are the most curious people in the room.
Every person has a story. The question is—are you curious enough to discover it?
Every person you meet is wearing an invisible sign that says:
“Please tell me I’m important.”
Read the sign.
In today’s world, your communication determines your success.
Your Zoom calls matter. Your videos matter. Your voice matters.
If you want to succeed today, you must learn how to perform across media.
This is the new degree: Master of Self-Expression.
THINGS TO REMEMBER
We are living in a performance economy.
Communication is core strategy.
Curiosity drives connection.
THINGS TO SHARE
Every business needs a CBO.
Curiosity is power.
Broadcasting is identity.
THINGS TO ACT UPON
Improve your communication skills.
Invest in your presence.
Develop or hire a CBO.
A PERSONAL CHALLENGE
If you can’t communicate it, you can’t scale it.
A CLOSING BENEDICTION
May you find your voice in a noisy world.
May your curiosity open doors.
May your message reach those who need it most.
You are not just building a business. You are broadcasting a story.
Make it worth hearing.