Polaris Pathways - a Synozur podcast
Generative AI is reshaping the business world by accelerating sales and customer engagement. In this episode of Polaris, Zack Zeller shares how thought leadership and engaging content can fuel the AI-powered revenue flywheel. From practical frameworks to emotional resonance in marketing, Zack explores how AI can amplify authenticity, streamline content creation, and drive meaningful business outcomes. 📌 Key Takeaways AI as a Catalyst: AI is not just a tool—it’s a catalyst for deeper customer connections and more efficient marketing systems. The Revenue Flywheel: Thought leadership and...
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Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. Summary In this episode of Polaris, Mark Kashman and Chris McNulty explore the evolution of the Microsoft 365 community, emphasizing the importance of personal engagement. They discuss the role of internal advocates in technology adoption, the excitement surrounding new features, and the value of the TechCommunity. The conversation also touches on automation, collaboration, and the significance of events like the...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. In this episode of Polaris, Chris McNulty engages with Dr. John Hillen, author of 'The Strategy Dialogues', to explore the complexities of business strategy. They discuss the common misunderstandings surrounding strategy, the importance of dialogue in strategy development, and how to bring strategic thinking into everyday business practices. Dr. Hillen emphasizes the need for clear definitions of strategy, the distinction...
info_outlinePolaris Pathways - a Synozur podcast
Join us as Jeff Teper and Karuana Gatimu discuss how to transform your future at the Microsoft 365 Community Conference (“M365CC”), highlighting key innovations and offering insights into what attendees can expect at this year's event. Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. References Any time we speak with Jeff and Karuana, you can expect a fairly extensive reference and reading list. News and Data Live events are back. According to , after most...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. We reimagine business for our clients, navigating the complexities of transformation and strategy with ease. In this episode, Mark Struczewski, known as Mr. Productivity, discusses the challenges of maintaining focus in a world filled with distractions, particularly the impact of attention residue. He emphasizes the importance of effective meetings, personal definitions of success, and the hidden forms of procrastination that can hinder productivity. Mark also highlights the role of AI as a powerful tool for enhancing productivity and...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company, navigating the complexities of strategy and planning with ease. In this conversation, Chris McNulty and Michael Cutajar explore the transformative potential of AI-powered interactive avatars in business. Michael is the CEO and founder of They discuss the current state of the digital avatar market, the capabilities of avatars, and the challenges of customer acceptance. Michael shares insights on how avatars can enhance customer experiences, the ethical considerations surrounding their use, and the importance of understanding customer...
info_outlinePolaris Pathways - a Synozur podcast
In this episode of Polaris, Chris McNulty and Michelle Boyd discuss the importance of delivery excellence in project management. They explore the definitions of projects and delivery management, common misconceptions, and the significance of methodologies like Agile and Waterfall. The conversation highlights the role of kickoff meetings, tools, and templates in ensuring successful project delivery, as well as strategies for rescuing troubled projects. They also touch on the impact of technology and AI on project management and share insights from successful deliveries. Takeaways Delivery...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of - an advisory agency focused on transforming business for our clients, navigating the complexities of transformation and strategic planning with ease. In our latest episode of , we sit down with Dennis Meador, CEO of the . Dennis has a front-row seat for the evolution of modern marketing techniques in the professional services sector, particularly within the legal industry. He explores the importance of influencer marketing, the role of podcasting in building authority, and how attorneys can leverage digital platforms to connect with their ideal...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of - an advisory agency focused on transforming business for our clients, navigating the complexities of transformation and strategic planning with ease. Welcome to a special episode of Polaris Pulse, where we’re joined by Ed Rogers of Akumina and Michelle Caldwell to explore the transformative impact of AI on digital workplaces, discussing the challenges and strategies for effective integration. AI offers new ways to generate and consume information in the digital workplace, while digital workplace tools can unify fragmented user experiences that are a...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of - an advisory agency focused on transforming business for our clients, navigating the complexities of transformation and strategic planning with ease. In this episode of Polaris, Chris McNulty is joined by Ed Rogers (CEO of and Michelle Caldwell (CEO of Synozur) to explore the evolving landscape of digital workplaces. They discuss the importance of employee engagement, the role of marketing in shaping digital environments, and the impact of AI on workplace communication. The conversation delves into strategies for effective content management, the concept of...
info_outlinePolaris is a production of Synozur – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease.
Summary
In this episode of Polaris, Mark Kashman and Chris McNulty explore the evolution of the Microsoft 365 community, emphasizing the importance of personal engagement. They discuss the role of internal advocates in technology adoption, the excitement surrounding new features, and the value of the TechCommunity. The conversation also touches on automation, collaboration, and the significance of events like the Microsoft 365 Community Conference, highlighting the joy of audience interaction during AMAs and the cultural insights gained through personal growth.
References
Microsoft and the Community
- Community Days.org is the home to find or create on of the dozens of Microsoft community events held around the world every year.
- You can always join the Microsoft Tech Community here.
Mark Kashman
- X/Twitter
- The KashBox on Substack
- Mark is also an author of many children’s books, also available on Amazon.
Pop Culture
- Mark Kashman is a fan of Frederik Backman, the prolific Swedish author perhaps best know for A man Called Ove, also made into the Tom Hanks film A Man Called Otto
- Smartless is the podcast voice of Jason Bateman, Will Arnett, and Sean Hayes, who have not yet been guests on Polaris.
Events
- Microsoft 365 Community Conference | May 5-8, 2025 (MGM Grand, Las Vegas)
- Microsoft Build | May 19-22 (Seattle Convention Center)
- European Collaboration Summit | May 26-28, 2025 (Düsseldorf, Germany)
- Mastering Your AI Rollout: Success Strategies | June 12, 2025 (TribalHub Online)
- Business Strategy Master Class | June 17, 2025 (Teams Online)
- TechCon 365 Seattle | June 23-27, 2025 (Seattle Convention Center)
Production
Polaris is produced with the help of our friends at Riverside.fm. Our theme song, “Alternative Dream” is provided courtesy of Adobe. Additional music and sound provided by IndieGuy Records. Graphic design by Josh Brantley.
Takeaways
- Mark Kashman has been with SharePoint for over a decade.
- Community engagement is crucial for technology adoption.
- Understanding when to use specific tools is essential.
- Internal advocates play a vital role in technology adoption.
- The TechCommunity provides a platform for engagement and feedback.
Sound Bites
- “If we can get a good ear to that evangelist who isn't just an MVP, but maybe is to hopefully scale through thousands or hundreds of people within their organization. That's where we really focus on.”
- “Business should ensure that [advocates] have a seat at the table. They should know the direction of the business. What are we trying to accomplish? What tools do we have? They'll be able to provide guidance, they can be that internal trusted advisor.”
- What makes a customer exec take notice of new technology? “A big one is around what can you do inside of Microsoft Teams?”
Chapters
00:00 Introduction to Mark Kashman
08:21 Mark's Role at Microsoft
11:27 Navigating Microsoft 365 Tools
17:16 Understanding Task Management Tools
20:35 Engaging with Microsoft Customers
23:45 Empowering Internal Advocates
25:31 Exciting Tools in Executive Briefings
29:59 Exploring the Tech Community
31:56 Practical Insights for Tech Users
36:05 Automation and Rules in Microsoft 365
38:41 Sports and Community Engagement
41:11 Microsoft 365 Community Conference Overview
47:24 The Joy of AMAs and Audience Engagement
51:13 Cultural Reflections and Book Recommendations
56:29 Upcoming Tech Events and Conferences
58:35 The Importance of Community in Technology
58:42 Reflections
01:00:53 Reflections and Closing Thoughts