E313. Business Seasons: How to Plan, Pivot, and Protect Your Peace
April Garcia's PivotMe
If you've ever found yourself panicking over a slow sales month and spiraling into self-doubt—this episode is for you. April takes us behind the scenes of a real coaching conversation with a business owner convinced her business was falling apart... only to discover, it was just a predictable cycle. In this episode, you’ll learn how to stop reacting emotionally to every dip, zoom out to see your patterns, and plan your growth accordingly. Because your business isn’t broken—it might just be winter. What You’ll Learn: Why most small business owners are blind to their own business...
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E312. My Tattoo Horror Story: When Politeness Goes Too Far
April Garcia's PivotMe
In this raw and hilarious episode of PivotMe, April shares an intensely personal story—her tattoo horror story. But beneath the ink and regret lies a powerful message about people-pleasing, distraction, and the cost of staying silent in critical moments. From battling through a brutal year to permanently marking her comeback on her body, April takes us through a decision made during emotional exhaustion and what it taught her about boundaries, voice, and recovery. Key Takeaways: 💥 Politeness Can Be Dangerous: When you override your inner voice to be agreeable, especially in pivotal...
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E311. Your Future Life Today- How to Have it Now
April Garcia's PivotMe
In this powerful episode of PivotMe, April unpacks the concept of "Touching the Dream"—inspired by Ed Mylett—and what it really means to live into your future life now. Sharing stories from her own life, from paddleboarding in Lake Tahoe to watching her kids play on a private beach, April walks us through how visualizing success and brushing up against it in small, tangible ways actually rewires our belief system. You don’t need to wait until you’ve “made it” to feel what your dream life is like—you can live part of it now. Key Takeaways: 🔑 Visualize It Clearly: Describe...
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E310. What Is Your Big Ask? Have This Before Any Negotiation
April Garcia's PivotMe
Most people live in the "just enough" zone—asking for the bare minimum they think they can get. But what if the key to extraordinary success lies in making unreasonable asks? In this electrifying episode, April dismantles the fear holding you back from demanding what you truly deserve, sharing jaw-dropping stories of bold requests that changed lives (like Siri Lindley training with Olympians, or Mike securing a $50M loan). You’ll learn why someone half as qualified as you will outearn you today simply because they asked for more, and how to reframe rejection as a stepping stone. ...
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E309. Don't Pay for Ads Until You Do This
April Garcia's PivotMe
Marketing agencies are begging you to run LinkedIn ads. Here's why that might be the worst $5,000 you'll ever spend. April breaks down the exact conversation where she stopped a client from blowing his ad budget—and the 3 foundational fixes he needed first. Key Takeaways: 💸 The Cold Hard Math – Why LinkedIn ads cost 3-5X more than other platforms for B2B leads 🛑 The Busyness Paradox – If you're already overwhelmed, ads will drown you (not save you) 🪟 Storefront Theory – Why your profile is like a retail window (and Kyle's was empty) 🎯 The...
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E308. ElevateUs: Help Create a Business Together
April Garcia's PivotMe
What if your $5 could plant the seed for the next great community leader? In this deeply personal episode, April Garcia shares the beer-with-Mike story that sparked ElevateUs—a 501(c)(3) turning small actions into generational change. Discover how mentorship + opportunity create chain reactions that transform entire communities. Key Moments: 🍻 The Birth Story – How a casual beer with Mike revealed the missing link in leadership development 💡 The ElevateUs Difference – Why this isn't charity, but an "opportunity multiplier" 📈 Lillian's Legacy –...
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E307. REP: Why You Should Eat the Ugliest Frog First
April Garcia's PivotMe
Mark Twain famously said, "Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day." In this episode, April Garcia dives into why tackling your hardest task first is the ultimate productivity hack—and how to stop letting procrastination drain your mental energy. Key Takeaways: ✅ The Frog Theory – Your "frog" is the task you dread most. Avoiding it costs more energy than doing it. ✅ Fear vs. Reality – Most frogs take less than 20 minutes to complete (but feel massive in your mind)....
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E306. REP: The Hiring Paradox: Why Good People Aren't Good Enough
April Garcia's PivotMe
That "pretty good" hire you just made? It could be costing you 3X their salary in hidden losses. April reveals why most businesses accidentally hire for failure, and the exact framework she uses to build teams that 10X company value. Key Insights: 💸 The True Cost of "Good Enough" - How a single wrong hire can tank morale, productivity, and client relationships simultaneously 🎯 The Alignment Trifecta - Why skills + experience + cultural fit still isn't enough (and what to assess instead) 📊 KPI Trap - Most businesses measure the wrong indicators (here's...
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E305. REP What is the story you are telling yourself?
April Garcia's PivotMe
What if the biggest obstacle in your life isn't your circumstances... but the story you keep telling yourself about them? In this eye-opening episode, April reveals how the narratives we unconsciously repeat shape our reality - and how to reclaim authorship of your life. Key Revelations: 🔥 The Fiction We Live By - How your brain turns random events into "facts" about who you are 🔥 The Replay Damage - Why repeatedly telling a negative story does more harm than the original event 🔥 Secret Story Audit - How to spot the invisible narratives running your life...
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E304. REP: Calendar Audit
April Garcia's PivotMe
"Show me your calendar and bank account, and I'll tell you what's important to you." This brutal truth is about to confront every busy professional, entrepreneur and leader listening today. April takes you through a revealing audit of your last 30 days and next 30 days to expose the gap between what you say matters and where you actually spend your time. Key Takeaways: ✅ The Calendar-Bank Account Truth Test: Why these two documents don't lie about your real priorities ✅ The Priority Paradox: How we defend "important" things that never make our schedule ✅ Decade-End Reckoning: Why this...
info_outlineMarketing agencies are begging you to run LinkedIn ads. Here's why that might be the worst $5,000 you'll ever spend. April breaks down the exact conversation where she stopped a client from blowing his ad budget—and the 3 foundational fixes he needed first.
Key Takeaways:
💸 The Cold Hard Math – Why LinkedIn ads cost 3-5X more than other platforms for B2B leads
🛑 The Busyness Paradox – If you're already overwhelmed, ads will drown you (not save you)
🪟 Storefront Theory – Why your profile is like a retail window (and Kyle's was empty)
🎯 The Elevator Pitch Fix – "I do [X] for [Y] so they can [Z]" template that converts visitors
📊 Opportunity Cost – What you should spend on before even considering ads
Case Study: Kyle's 4 Profile Flaws:
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No clear client avatar ("For who?")
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Generic headline (like "Business Growth Expert")
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Zero social proof (no recommendations/case studies)
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Muddled background (no clear transformation offered)
Action Plan:
✔ Audit Your Profile – Would a stranger understand exactly what you do in 8 seconds?
✔ Build Social Proof – Get 3 client recommendations before spending on ads
✔ Track Organic First – Can you convert profile visitors without paid traffic?
✔ Alternative Plays – 3 cheaper lead gen strategies that work first
April's Rule:
"Never pay to drive traffic to something you haven't proven converts for free."
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