Redefining Sales: The Power of Passionate Ambivalence with Sue Heilbronner
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 09/10/2025
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
How can a community help you earn a $60,000 raise? The answer lies in the power of peer support and authentic relationships. On the Sales POP! podcast, Together Digital CEO shared powerful stories of how their trust-first business model empowers women in tech and creative fields. Amy highlights that true career growth often comes from third-party advocacy and a supportive network. Together Digital’s "Ask and Give Exchange" and peer-led "Power Circles" provide members with the tools and confidence to navigate challenging conversations, like advocating for pay equity. The lesson is clear: by...
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Are you tired of the old-school sales mantras that feel pushy and inauthentic? In a recent interview, sales and leadership coach introduced a groundbreaking concept that’s changing the game: Passionate Ambivalence. This isn't about being indifferent; it's about being genuinely enthusiastic about your product (passion) while maintaining a healthy detachment from any single outcome (ambivalence).
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
As a founder, your biggest asset isn't just your business—it's your financial health. But in the fast-paced world of entrepreneurship, financial fraud, particularly from a seemingly trusted investment advisor, is a very real threat. So how do you protect your hard-earned success from sophisticated schemes? In a recent conversation with financial expert , we uncovered key strategies for entrepreneurs. The bottom line: vigilance and due diligence are non-negotiable.
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Welcome to a new era of investing. For decades, the rules were simple: buy stocks, own bonds, and trust in economic growth. But the game has changed. The U.S. economy has undergone a seismic shift, moving from a growth-based model to one fueled by debt. In a recent interview, financial expert Brandon Thor explained why the strategies that worked from 1980 to 2000 are now failing. Back then, high interest rates and a strong dollar were the norm. Today, we're navigating a world of near-zero rates, exploding national debt, and a weakening currency.
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Want to stop leaving money on the table? Here's a secret from conversion expert : your free and paid offers might be too similar. If your free content is too good, your audience has no reason to upgrade. The key is to widen the value gap. Think about what you can add to your paid offer to make it clearly superior. More content? Longer access? Exclusive bonuses? For example, Trevor worked with a client who ran an online summit. By significantly increasing the value of the paid upgrade, they saw a massive boost in conversions.
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Today, we’re cutting through the noise and getting straight to a sales strategy that actually works. We’re joined by , a sales veteran who has helped countless businesses—and her own—achieve extraordinary results by doing one thing differently: niching down. Katie shares her step-by-step framework for success. You’ll learn how to move past the myth of the broad pipeline and get granular with your targeting. She’ll provide actionable advice on identifying your ideal clients, speaking their specific language, and aligning your sales and marketing efforts for maximum impact.
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In this week's episode, we're sharing a powerful conversation with master landscape architect . With over 40 years in the business, Steve has built a multi-million dollar business almost entirely on referrals. How? He prioritizes the client's emotional journey. Steve’s insights are a blueprint for any service-based business owner. He shares how to blend high-tech tools, such as 3D renderings, with old-school craftsmanship, and why being a great communicator is more important than being the best designer. He also reveals his secret to building a loyal client base: focusing on the client’s...
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
We hear it all the time: "Our company is like a family." But according to Kidcaster co-founder , that might be a huge mistake. While well-intentioned, the "family" model can create messy dynamics and pressure employees into a mold they don't fit. In our new episode, Estes makes a compelling case for a different approach: building an intentional professional community founded on mutual respect, clear boundaries, and shared values.
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Modern leadership often feels like a battle against the clock, your inbox, and your own exhaustion. But what if you could access a source of energy that never runs out? That’s the core question we explore in this week's transformative episode with a master somatic coach with four decades of experience helping leaders thrive. Suzanne argues that burnout isn't a time management problem; it's an energy disconnection problem. We've become severed from our "soul current"—the vital, life-giving force that fuels clarity, creativity, and resilience. When our minds are chaotic and our nervous...
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Feeling the pressure of AI, ghosting, and skeptical buyers? Your old sales toolkit needs an upgrade. This isn't about more automation; it's about mastering the human element. We brought in , founder of SPA Selling and author of Inspire Sales Culture, to break down the essential skills that separate top earners from the rest in today's market. Tune in to learn three game-changing tactics: Leverage AI as Your Sidekick: Learn how to use AI for efficiency without losing the human touch that actually closes deals. Master the Art of Observation: In a world of Zoom calls, learn to read the...
info_outlineAre you tired of the old-school sales mantras that feel pushy and inauthentic? In a recent interview, sales and leadership coach Sue Heilbronner introduced a groundbreaking concept that’s changing the game: Passionate Ambivalence. This isn't about being indifferent; it's about being genuinely enthusiastic about your product (passion) while maintaining a healthy detachment from any single outcome (ambivalence).