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EP 249 If You’re Not Failing, You’re Not Trying Hard Enough

The Retreat Leaders Podcast

Release Date: 11/20/2025

EP 255 Building a Soul-Led Retreat Business While Working Full-Time with Amy Jaggers show art EP 255 Building a Soul-Led Retreat Business While Working Full-Time with Amy Jaggers

The Retreat Leaders Podcast

In this episode of The Retreat Leaders Podcast, Shannon sits down with Amy Jaggers, a coach and retreat leader who is building a soul-led retreat business while still working full-time. Amy shares how she helps professionals step off autopilot and reconnect with balance, clarity, and purpose through meditation, mindfulness practices, retreats, and wellbeing circles. She opens up about what it really looks like to grow a retreat business alongside a demanding career — including boundaries, time management, and integrating her “soul work” into her corporate role. Together, Shannon and Amy...

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EP 254 How to Make Your Retreat a Signature Brand Asset Instead of a One-Off Event show art EP 254 How to Make Your Retreat a Signature Brand Asset Instead of a One-Off Event

The Retreat Leaders Podcast

Many retreat leaders are stuck running one-off retreats - constantly reinventing the wheel, hustling for new sign-ups, and exhausting themselves with fresh marketing every time. But the smartest, most sustainable retreat businesses? They build signature retreats that become a recognizable, in-demand part of their brand. In this episode, Shannon breaks down how to turn your retreat into a powerful brand asset that builds loyalty, grows every year, and creates recurring revenue through alumni and long-term client pathways. You’ll learn how to create a retreat theme people return to annually,...

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EP 253 Everything You Do Either Attracts or Repels and That’s a Good Thing show art EP 253 Everything You Do Either Attracts or Repels and That’s a Good Thing

The Retreat Leaders Podcast

Everything you put into the world is doing something. Your website. Your social posts. Your emails. Your videos. Your interviews. In this episode, Shannon Jamail breaks down a truth most retreat leaders avoid: if you’re not repelling anyone, you’re probably being too generic. Attraction is only half the conversation. Sustainable retreat businesses are built on clarity - and clarity naturally attracts the right people while filtering out the wrong ones. Shannon explains why repelling misaligned guests isn’t a flaw, it’s a leadership skill, and how trying to please everyone leads to...

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EP 252 Ethical Marketing, Outsourcing, and Building Trust in Business with Dawni Baxter show art EP 252 Ethical Marketing, Outsourcing, and Building Trust in Business with Dawni Baxter

The Retreat Leaders Podcast

In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even...

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EP 251 Stop Discounting Your Retreats: The Damage It Causes & What to Do Instead show art EP 251 Stop Discounting Your Retreats: The Damage It Causes & What to Do Instead

The Retreat Leaders Podcast

In this episode, Shannon gets fired up about one of the biggest mistakes retreat leaders make: discounting their retreats. While a discount might feel like an easy way to fill a few spots, the long-term damage is real - it devalues your experience, trains your audience to wait for price drops, signals desperation, and hurts the entire retreat industry. Shannon breaks down exactly why discounting is harmful, what it communicates to potential guests, and better alternatives like early-bird bonuses, pay-in-full perks, and smart payment options. She also unpacks the real reason...

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EP 250 Both Sides of the Retreat: Hosting, Supporting, and Finding Balance with Kim DeMoss show art EP 250 Both Sides of the Retreat: Hosting, Supporting, and Finding Balance with Kim DeMoss

The Retreat Leaders Podcast

In this episode of The Retreat Leaders Podcast, Shannon sits down with Kim DeMoss - Retreat Ranch’s Executive Assistant, Yoga Teacher Training host, and long-time retreat collaborator - to talk about what it’s really like to experience retreats from both sides: hosting and supporting. From her early days hosting retreats with Shannon to now managing the logistics behind the scenes, Kim shares candid insights on burnout, boundaries, work-life balance, and how she found her groove in the retreat industry. They also dive into the digital...

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EP 249 If You’re Not Failing, You’re Not Trying Hard Enough show art EP 249 If You’re Not Failing, You’re Not Trying Hard Enough

The Retreat Leaders Podcast

In this solo episode, Shannon Jamail gets real about something every retreat leader needs to hear: failure isn’t the enemy - it’s proof that you’re in the game. If you’re not failing, you’re not trying hard enough. Shannon dives into why “falling short” - whether it’s your finances, your workshop, your attendance, or your execution - isn’t something to avoid, it’s something to learn from. You can hire the best coach, join the smartest program, and learn from the pros… and you’ll still make mistakes. The difference? You’ll...

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EP 248 Why Retreat Leaders Who Don’t Evolve in AI + SEO Will Be Left Behind show art EP 248 Why Retreat Leaders Who Don’t Evolve in AI + SEO Will Be Left Behind

The Retreat Leaders Podcast

If you’re still marketing your retreats like it’s 2022, you’re already behind. In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn’t optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast. Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility. She also gives a sneak peek at...

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EP 247 Redefining Tantra and Running a Profitable Retreat Business with Justin Gottlieb show art EP 247 Redefining Tantra and Running a Profitable Retreat Business with Justin Gottlieb

The Retreat Leaders Podcast

In this episode of The Retreat Leaders Podcast, Shannon sits down with Justin Gottlieb - a sexual freedom coach, Tantra practitioner, and retreat host who transitioned from the corporate world to full-time facilitation. Together, they unpack what Tantra really is (and isn’t), how to maintain integrity in intimate retreat settings, and why it’s time for more men to step into leadership roles in the wellness and retreat space. Justin shares how he and his co-facilitator Leola create transformational retreats rooted in safety, consent, and empowerment - and how they’ve built a sustainable...

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EP 246 A Guest Experience and Real Talk on Women’s Wellness & Retreat Leadership with Remi Gibbs show art EP 246 A Guest Experience and Real Talk on Women’s Wellness & Retreat Leadership with Remi Gibbs

The Retreat Leaders Podcast

In this heartfelt and honest episode of The Retreat Leaders Podcast, Shannon Jamail reconnects with former retreat guest and midlife women’s life coach, Remi Gibbs, to talk about everything from freezing yurts to forgiveness-and how retreats offer powerful portals for healing and purpose. Together, they dive into: Remi’s unforgettable experience at Retreat Ranch (spoiler: it involves a hot tub and sub-zero temps) The difference between acceptance and true forgiveness—and why that distinction matters How Shannon handled an unexpected power outage like a pro (a lesson in leadership grace)...

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More Episodes

In this solo episode, Shannon Jamail gets real about something every retreat leader needs to hear: failure isn’t the enemy - it’s proof that you’re in the game.

If you’re not failing, you’re not trying hard enough. Shannon dives into why “falling short” - whether it’s your finances, your workshop, your attendance, or your execution - isn’t something to avoid, it’s something to learn from.

You can hire the best coach, join the smartest program, and learn from the pros… and you’ll still make mistakes. The difference? You’ll fail faster and smarter.

Shannon also shares how community is the real secret weapon for success - and how the Retreat Industry Forum is designed to bring that support, connection, and collective wisdom together for retreat hosts ready to grow.

Key Takeaways

  • If you’re not failing, you’re not stretching yourself enough.

  • Failure doesn’t mean your retreat “flopped” — it means something fell short and gave you data.

  • The biggest mistake is waiting on the sidelines instead of doing the thing.

  • Coaching and programs can help minimize expensive mistakes, but you’ll still fail — that’s how you grow.

  • Community is what turns failure into forward momentum — and that’s exactly what the Retreat Industry Forumis all about.

The Retreat Leaders Podcast Resources and Links:

 

Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!

 

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Timestamps

Failure as Evidence of Progress (00:01:09) Explains why failure means you’re taking action and is a necessary part of growth in the retreat business.

Defining Failure in Retreats (00:02:10) Clarifies what failure actually looks like in retreats—missed goals, missteps, and learning opportunities.

Personal Failures and Lessons Learned (00:03:17) Shannon shares her own failures and how each one contributed to her growth and resilience.

Taking Action vs. Waiting (00:04:27) Encourages listeners to take action rather than waiting for perfect conditions, emphasizing learning by doing.

The Necessity of Investment (00:05:24) Discusses the importance of investing time, money, and energy into building a sustainable retreat business.

Retreat Industry Forum Promotion (00:06:32) Promotes the upcoming Retreat Industry Forum event, highlighting its value for industry professionals.

Value of Coaching and Courses (00:06:32) Explains how coaching and courses can help avoid mistakes but emphasizes that failure is still part of the process.

Treating Retreats as a Business (00:07:37) Urges listeners to approach retreats professionally, not as a hobby, and to invest in education and growth.

Importance of Community (00:08:40) Highlights the role of community and support in overcoming challenges and learning from others in the industry.

Continuous Learning and Industry Evolution (00:09:45) Stresses the importance of ongoing learning, innovation, and collaboration in the ever-evolving retreat industry.

Encouragement and Call to Action (00:10:53) Encourages listeners to keep moving forward, join the community, and treat their retreat business seriously.