Inside the EA Role at Tetra Pak: Career Growth & Insights
Release Date: 12/02/2025
Executive Office Insights
192: How a Technician Became a Top Executive Assistant at Tetra Pak! In this inspiring and honest conversation, we meet Niklas, a former technician who made an unconventional leap into the world of executive assistance. From managing machines to managing people, he shares how his technical background, team leadership, and passion for connection made him thrive in his new role at Tetra Pak. We talk about: - The evolving assistant profession- Remote leadership and collaboration across countries - Being a male EA in a female-dominated field...
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191: What if the key to growth isn’t working harder — but working together? In this inspiring long-form conversation, Working Out Loud founder John Stepper reveals how peer-to-peer development, shared learning, and authentic human connection can transform not only careers but entire organizational cultures. John shares the origin story of Working Out Loud (WOL), now used in more than 100 global organizations, and explains why meaningful relationships, psychological safety, and generosity are at the heart of effective personal development. We explore how WOL circles spark confidence,...
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190: What does Formula One teach us about being an exceptional executive assistant and strategic partner at the top level? In this inspiring episode, Nicole Bearne shares her journey from supporting one of Formula One’s most respected leaders to becoming a communications expert and business founder. She takes us behind the paddock doors to reveal what it’s really like to work alongside Ross Brawn, Michael Schumacher, and Lewis Hamilton—where every second counts and preparation is everything. You’ll discover how executive support plays a crucial role in leadership success, team...
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189: Assistenz ist keine Nebenrolle, sie ist das Rückgrat moderner Unternehmensführung. In dieser inspirierenden Podcastfolge sprechen wir mit Nadine Götz von der DVAG (Deutsche Vermögensberatung) über das neue Berufsbild Assistenz – zwischen Digitalisierung, Künstlicher Intelligenz und Netzwerkkompetenz. Nadine gibt uns spannende Einblicke in ihre Rolle, ihren Weg in der Assistenzwelt und wie sie aktiv die Veränderung ihres Berufsbildes mitgestaltet. 📌 Was dich erwartet: – Warum moderne Assistenzen mehr sind als Kalender und Reiseplanung – Wie bei der DVAG interne Netzwerke...
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188: What if your biggest distraction could become your greatest productivity superpower? 💡 In this inspiring and practical talk, Lauren Bradley, founder of The Officials, reveals how AI, tech, and ADHD can combine to help executive assistants, office managers, and admin professionals not just survive—but thrive in today’s fast-changing digital world. Discover how to harness AI tools like Notion, Microsoft Lists, and Power Automate, create smart workflows, and build confidence through automation, mentorship, and community. Lauren also opens up about living and...
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187: What does it really take to be Chief of Staff at Harvard Business Publishing? I sit down with Concetta Green, Chief of Staff at Harvard Business Publishing, for an inspiring deep dive into leadership, career growth, and purpose-driven success. From her journey as an assistant to becoming a trusted executive partner, Concetta reveals why purpose matters more than titles, how mentorship and kindness shape real leadership, and why administrators are the unseen backbone of business. She also shares how faith and grace help her navigate challenges and create...
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186: Wie führt man Chefs durch den Tag – ohne Mikromanagement? Mit Klartext, Mut und System. Stephanie Rockenbach, erfahrene Vorstandsassistentin, zeigt, wie Kommunikation auf Augenhöhe, Hartnäckigkeit und smarte Team-Routinen den Executive-Office-Alltag strukturieren: vom Kalender über Meetings bis Reise- und Unterlagenmanagement – mit Vertrauen statt Klein-Klein. Ihr Weg führt von Köln über IT/Software ins Bankenwesen und prägt ihren Blick auf Empathie und Qualitätsanspruch. Außerdem teilt sie ihre Haltung...
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185: Go behind the scenes of Microsoft Germany’s CEO Office with two inspiring women: Andrea (Executive Assistant) and Svetlana (Chief of Staff). In this candid conversation, they share what it really takes to support a top executive, manage complex schedules, and keep leadership moving at full speed. Discover: ✅ The difference between an Executive Assistant and a Chief of Staff ✅ How to manage the CEO Office of Microsoft Germany ✅ Career insights and skills for assistants and chiefs of staff ✅ Tools and strategies that keep leadership effective ✅ Why collaboration and trust are...
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184: Wie schafft man es, mit Ende 50 noch einmal beruflich neu durchzustarten? In dieser Folge erfährst du, wie Cornelia Bahr den Mut gefunden hat, einen kompletten Jobwechsel anzugehen – und welche Strategien, Netzwerke und Weiterbildungen ihr geholfen haben. ✨ Du bekommst praxisnahe Tipps für berufliche Veränderung im Alter, erfährst, wie man den eigenen Marktwert erkennt, neue Chancen nutzt und auch in einem völlig neuen Umfeld schnell ankommt. Diese Episode ist vollgepackt mit Motivation, echten Karriere-Erfahrungen und klaren Schritten für alle, die sagen: „Es ist nie zu...
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183/124: Samantha Cox's career journey is indeed impressive and diverse, showcasing her expertise in Executive Assistant, Hospitality, and VIP Guest Services roles. Her extensive experience, spanning over 20 years, has involved working with high-profile clients and in various locations around the world. One notable highlight is her time working for Sir Richard Branson, the Founder of the Virgin Group. During her tenure, she not only served as an executive assistant but also became part of a select group managing personal affairs, budgets, charitable initiatives, and coordinating celebrity...
info_outline192: How a Technician Became a Top Executive Assistant at Tetra Pak! In this inspiring and honest conversation, we meet Niklas, a former technician who made an unconventional leap into the world of executive assistance. From managing machines to managing people, he shares how his technical background, team leadership, and passion for connection made him thrive in his new role at Tetra Pak.
We talk about:
- The evolving assistant profession
- Remote leadership and collaboration across countries
- Being a male EA in a female-dominated field
- The power of IMA (International Management Assistants) and its mentorship
- Balancing a career with gardening, parenting, and teaching kids about sustainability
- Thoughts on AI, unconscious bias, and what the future holds for the next generation of assistants
If you're looking for career inspiration, real talk on work-life balance, and insights into the changing face of admin roles — this episode is for you.
Niklas Cerovina is Vice President Assistant at Tetra Pak in Lund, Sweden. With a background in technical operations and process engineering, he brings hands-on experience to his current role. Niklas was recognized as Upcoming Executive Assistant of the Year 2024 for his thoughtful approach to the evolving assistant profession. He’s particularly interested in how leadership and AI are shaping the future of the role.
LINKS
🔴 Watch the episode on YouTube: https://youtu.be/KRqamtJhmPU
- IMA - International Management Assistants: https://ima-network.org/
- Diana Brandl on LinkedIn: https://www.linkedin.com/in/diana-brandl/
- Executive Office Insights Newsletter: https://the-socialista-projects.com/#newsletter
- Podcast on Spotify: https://open.spotify.com/show/3qBSDjTfYOG2x6qos7dKkS
- Podcast on Apple Podcast: https://podcasts.apple.com/de/podcast/the-future-assistant/id1493106661
Niklas's song: Abba and Dancing Queen
🎵 Listen to the Executive Office Insights Spotify-Playlist: https://open.spotify.com/playlist/3QH8HL8oWIC0HzHWvb5KLd