2363: Should You Change Your Company Name?
The Level 10 Contractor Daily Podcast
Release Date: 02/26/2026
2363: Should You Change Your Company Name?
The Level 10 Contractor Daily Podcast
Rich offers 4 reasons why you might consider changing your company name.
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2362: This Is What It Looks Like When You Really Love Your Company
The Level 10 Contractor Daily Podcast
Discover what true company culture looks like when Rich attends Service Champions' legendary all-company meeting. Watch as a 40-year-old HVAC technician shares his Corvette dream while employees earn cash prizes, $3,000 mission trip checks, and genuine connection. No boring policies or fake pep rallies—just authentic leadership that turns employees into family. Learn how Level 10 contractors build cultures people actually love working in.
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2361: How To Make A Boring Story Into An Interesting Story
The Level 10 Contractor Daily Podcast
Rich takes a really boring story that a company wrote in their newspaper advertorial, and tells it in a different way that highlights a BETTER STORY!
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2360: 5 Ways To Avoid The Sunk Cost Fallacy
The Level 10 Contractor Daily Podcast
Rich is going to talk to you about the Sunk Cost Fallacy… the logical fallacy that compels you to continue to pour resources into something–even if it’s not working–simply because of all the effort you’ve ALREADY put into it. There are 5 areas that you need to evaluate… and here’s Rich to share them with you.
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2359: Sunday Podcast: Understanding Grace (For Real)
The Level 10 Contractor Daily Podcast
It’s the Sunday Podcast, and that means Rich steps off the marketing path and veers into the side roads of spirituality and self improvement. Today is firmly under the header of Spirituality, and Rich is going to explain what grace is, and why it is the key to finding our way back to God. This discussion takes several twists and turns, so pay close attention!
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2358: Topic Showcase: Customer Service
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we showcase customer service. How are you treating your money-makers? Are you doing everything you can to ensure customers have the best experience working with you… hiring the best people, staying in touch throughout a project, and following up to make certain they are satisfied? If you aren’t taking care to deliver top notch customer service, you can kiss repeat and referral business goodbye, not to mention the glowing reviews...
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2357: SEO Explained In Just 18 Minutes
The Level 10 Contractor Daily Podcast
Okay so you know Rich talks about SEO a lot–and for good reason! It’s a great way for your company to get anywhere from dozens to HUNDREDS of leads a month from people who are currently actively searching for what you sell. So recently Rich heard that Ted talks are 18 minutes long… and the idea of a Ted Talk, of course, is to get your most powerful message out there in as powerful a way as possible… but in a compact amount of time–18 minutes. Turns out, he only needs 16, but with this intro, it’s 18. Here you go with the condensed and awesome version of how SEO really works.
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2356: TBT: Our Issued Leads Are Up 15,400% Since Our L10 Website Went Live
The Level 10 Contractor Daily Podcast
So you might be asking yourself… this Level 10 podcast is pretty good, but does all this stuff Rich talks about actually work? Well I’m glad you asked! On Thursday’s podcast, Rich interviews Level 10 Contractor client Shawn Clemens, owner of Clemens Home Solutions in Muncie, Indiana. Holy cow–you’re gonna want to pay attention to this one! They first had Level 10 build their new website, which went live about a year ago. Since then, they’ve had Level 10 handling their SEO, radio, and paid facebook advertising… and we’ve also helped them with direct mail, and their brand...
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2355: I'm Calling It: Radio Is Dead
The Level 10 Contractor Daily Podcast
Radio is dead in 2026—not dying, DEAD. After spending millions on radio ads over 25 years, I'm exposing the 82% weekly reach scam and revealing a real client case study: $93K spent, 39% marketing cost, and why I pulled the plug completely. Learn where smart contractors are moving their ad dollars instead (OTT, CTV, digital) and stop lighting your budget on fire.
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2354: How Google Decides Which Contractors Get the Calls (GAF Live – Chicago)
The Level 10 Contractor Daily Podcast
Rich uses a fishing analogy to explain why most roofing websites fail to generate leads at this year’s GAF Conference in Chicago. He reveals that the average contractor website scores just 27 out of 100, despite using "professional" agencies. The episode covers the fundamentals of driving traffic through Google search and converting visitors into leads, explaining that most people have never replaced a roof and turn to Google when they need one. Rich shares actionable strategies for making your website a competitive advantage in a crowded market.
info_outlineRich offers 4 reasons why you might consider changing your company name.