The Future of Marketing for Home Service Businesses
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 03/11/2026
The Future of Marketing for Home Service Businesses
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Marketing for home service businesses is evolving faster than ever. Rising lead costs, private equity competition, new AI-driven ad platforms, and changing consumer behavior are forcing contractors to rethink how they attract customers. In this episode of Service Business Mastery, Tersh Blissett sits down with Justin Riley, founder of UpFrog, to talk about what the future of marketing really looks like for HVAC, plumbing, and other home service companies. If you want to understand where marketing for home service businesses is heading and how to stay competitive in the years ahead, this...
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info_outlineMarketing for home service businesses is evolving faster than ever.
Rising lead costs, private equity competition, new AI-driven ad platforms, and changing consumer behavior are forcing contractors to rethink how they attract customers.
In this episode of Service Business Mastery, Tersh Blissett sits down with Justin Riley, founder of UpFrog, to talk about what the future of marketing really looks like for HVAC, plumbing, and other home service companies.
If you want to understand where marketing for home service businesses is heading and how to stay competitive in the years ahead, this episode is packed with practical insights.
What You Will Learn in This Episode
• Why lead generation alone is no longer enough for home service companies
• The difference between lead generation and demand generation
• How organic content impacts paid advertising performance
• Why social media algorithms now reward brand engagement
• How contractors can compete with private equity-backed companies
• Why online pricing tools generate higher-value customers
• The role giveaways and tune-up offers play in customer acquisition
• Why brand awareness before equipment failure leads to better conversions
• How AI tools are influencing marketing automation
• The growing importance of marketing compliance and data management
Timestamps
00:00 "Podcast Reunion and New Program"
09:46 "Algorithms Driving Content and Ads"
12:38 Prevention-Based HVAC Marketing Strategy
17:44 "Improving Sales Success Process"
21:51 Rethinking Business Profit Expectations
28:32 "Accelerating Business Growth Opportunities"
33:21 "Opti: Compliance Tool for Messaging"
38:00 TCPA Compliance and Risk Awareness
46:12 Scaling Through Demand Generation
48:52 "Creative Local Giveaway Ideas"
53:24 Cost Efficiency of Tune-Up Pricing
01:00:12 Marketing Costs and Growth Strategy
01:05:31 Economic Cycles and Industry Trends
01:08:26 "Uncertainty and Building Challenges"
01:17:10 "Opti: ServiceTitan-GoHighLevel Integration"
01:18:48 "Steps to Business Success"
Follow the Host and Guest
Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Justin Riley: https://www.linkedin.com/in/justintriley/
UpFrog: https://www.linkedin.com/company/upfrog/
Connect with Us
• LinkedIn - https://www.linkedin.com/company/service-business-mastery
• TikTok - https://www.tiktok.com/@servicebusinessmastery
• Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
• Instagram - https://www.instagram.com/servicebusinessmasterypodcast
Register for NHPC26 in Columbus, OH (April 13-16) and save $270! Use code MASTERY for the $825 rate: nhpc26.org/svc-mastery | Registration deadline: April 9
This episode is kindly powered by:
UpFrog: upfrog.com
MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/
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