1127. Why Sleep Is Your Most Underrated Business Strategy with Katie Pitts
Release Date: 03/26/2026
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The webinars that bombed. The asset build that bottlenecked the entire launch. And nobody told her that selling books through publishing houses means selling something with basically zero profit for months at a time. This is not a highlight reel episode. In this solo episode, Kelly sits down for a raw, unfiltered debrief of everything that has happened so far in the Miracle Hour book launch: what worked well, what hasn't, and nine key lessons she is documenting right now to completely reshape how she approaches her next book launch forr the Sacred Art of Selling. Three weeks into...
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There is a person on the other side of every dream. There is a person that can open every million dollar door. And when you are trying to get a book, a product, program, or movement into 10,000 hands, you cannot do it alone. In this week's episode, Kelly pulls back the curtain on the exact street team strategy powering the Miracle Hour book launch, breaking down every element in enough detail that you can build your own version for your next big launch or campaign. From the weekly activation calls where Kelly walks street team members through the Miracle Hour live, to the tiered reward...
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Innovation doesn't happen when things are working. It happens when they stop working. In this week's episode of The Kelly Roach Show, Kelly gets transparent about the hardest decision she has ever made in business: the moment she walked into her entire team, gave them 48 hours to decide if they were in or out, and flipped her entire model from high ticket to low ticket almost a full year before the rest of the market realized they needed to do the same. Kelly walks through exactly what it cost her: the team members who resigned, the ones who were let go, the drop from $100K a month in ad...
info_outlineYou can optimize your morning routine, your diet, or your workout, but if you're not sleeping — none of it matters.
In this episode, Kelly sits down with Katie Pitts, founder of Sleepwise Consulting, to talk about the one performance lever most entrepreneurs completely ignore: sleep.
Katie's story starts at rock bottom: a sleepless new mom who found herself researching adoption agencies in the middle of the night because she was convinced she wasn't cut out for motherhood. Within two nights of implementing her own system, everything changed. Eleven years later, she leads a team of 64 consultants helping families and entrepreneurs across the country finally get the rest they need.
In this conversation, Katie breaks down what's actually costing entrepreneurs their performance, why the tools and gadgets won't fix it, and the three things you can do tonight to start sleeping better immediately.
If you've been running on five or six hours and telling yourself you're fine, this episode is going to change how you think about that.
TIMESTAMPS:
00:45: Katie's rock bottom moment and how Sleepwise Consulting was born
05:00: Why entrepreneurs are the worst offenders when it comes to undervaluing sleep
07:30: The research-backed reason seven hours isn't enough (and what happens to your brain after 10 consecutive nights of it)
10:15: The three things that will move the needle most for your sleep starting tonight
13:00: Chronotypes, cortisol, and why a consistent sleep schedule matters more than you think
16:30: Kids vs. adults — why children respond in two to three nights and adults take four to six weeks
20:00: What to do the morning after a terrible night's sleep so it doesn't spiral
23:15: The Sleepwise consultant model and the career opportunity for those who want to do meaningful work
26:30: Three things you can do to get a better night's sleep tonight
RESOURCES:
- Book a free 20-minute sleep evaluation or explore the consultant opportunity at: https://www.sleepwiseconsulting.com
- Follow Sleepwise Consulting on Instagram: https://www.instagram.com/sleepwiseconsulting
- Connect with experts like Katie inside our Legacy Leaders Mastermind group: https://join.thebusinessadvisory.com/join