1129. How to Get People Talking About You When You're Not in the Room with Michael Roderick
Release Date: 04/02/2026
1137. Why We're Doing the Opposite of What Everyone Else Is Doing in the Age of AI
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Everyone is racing to use more AI... and that is exactly why it will not be your competitive advantage. Within months, every business online will be leveraging AI to the max. The tools will be everywhere. The playing field will be level. And when that bubble bursts, all that will be left is what truly differentiates you: your humanness, your relationships, and your ability to activate real outcomes for real people. In this week's episode, Kelly shares exactly how she is rebuilding the Virtual Business School for the activation era, and why the changes she is making run completely counter to...
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1136. New Leads vs. Old Leads, Breaking Up Your Miracle Hour, and Why Imperfect Action Beats Perfect Inaction Every Time
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
This is the week. The Miracle Hour Live Experience is here, and before we go live on Wednesday, Kelly is answering the questions that have been flooding in from the thousands of people who have already started going through the Miracle Hour audiobook. In this episode, Kelly tackles the most common sticking points head on: should you be focused on new leads or old ones, can you break the Miracle Hour up throughout the day, and how do you stay consistent when life is busy and the schedule is full. Kelly also breaks down why preparation is just as important as execution, why most business...
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When God Says "Not Yet": How Theresa Corazon Survived the Unsurvivable and Found Her Purpose on the Other Side
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Theresa Corazon, TV producer turned entrepreneur, was at the peak of her career when everything changed. She woke up days after Easter Sunday with frontal lobe brain trauma, eight broken ribs, a hand that nearly required amputation, and no memory of what had happened. She would spend eight months across five hospitals. Christmas, New Year's, and her birthday, alone, during COVID, with a rosary in her hand and her mother on the phone every single night. Rebuilding everything for the next 5 years: the ability to walk, talk, read, and even breathe without complication. In this episode,...
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1134. What's Hot on Substack Right Now: Updates, the Strategy, and How to Turn It Into an Added Revenue Machine
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
We stumbled onto Substack almost by accident. It started as a requirement for a traditional book deal. And then something unexpected happened. It exploded. Growth, conversions, and revenue that shocked the entire team, and what is now pacing as a high multi-six figure income stream, built almost entirely by one team member running a turnkey system from existing IP. In this episode, Kelly breaks down everything that is working on Substack right now: the three income streams they tap every single week, the recent platform enhancements that change the game for creators, why they chose not to...
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1133. 9 Lessons from the Miracle Hour Book Launch That Will Change How You Plan Your Next One
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
The webinars that bombed. The asset build that bottlenecked the entire launch. And nobody told her that selling books through publishing houses means selling something with basically zero profit for months at a time. This is not a highlight reel episode. In this solo episode, Kelly sits down for a raw, unfiltered debrief of everything that has happened so far in the Miracle Hour book launch: what worked well, what hasn't, and nine key lessons she is documenting right now to completely reshape how she approaches her next book launch forr the Sacred Art of Selling. Three weeks into...
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1132. The Street Team Strategy Behind the Miracle Hour Book Launch: What We're Doing, Why It's Working, and How to Model It For Your Next Book, Product, or Program Launch
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
There is a person on the other side of every dream. There is a person that can open every million dollar door. And when you are trying to get a book, a product, program, or movement into 10,000 hands, you cannot do it alone. In this week's episode, Kelly pulls back the curtain on the exact street team strategy powering the Miracle Hour book launch, breaking down every element in enough detail that you can build your own version for your next big launch or campaign. From the weekly activation calls where Kelly walks street team members through the Miracle Hour live, to the tiered reward...
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1131. The Super Connector's Playbook: Why Relationships Are the Currency of the Future with Behdad Jamshidi
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In the age of AI, relationships just became the most valuable asset in your business. But most entrepreneurs have no idea how to build them quickly, authentically, or in a way that actually sticks. In this episode, Kelly sits down with Behdad Jamshi, an engineer turned entrepreneur, super connector, and founder of CJM Marketing, who has spent seven years reverse engineering how human connection actually works. After connecting with over 4,000 people and helping clients generate $10M+ in five months through the right introductions, he has developed a four-part framework for building deep,...
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1130: The Unfiltered Truth About Launching a Book in 90 Days: Lessons from the Miracle Hour Launch
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today's episode, Kelly pulls back the curtain on exactly what has been happening behind the scenes of the Miracle Hour book launch: the strategy, the systems, the surprises, and the things she would do completely differently next time. From the decision to distribute through Ingram and Porchlight instead of running everything through Amazon, to the grassroots street team model, to designing an immersion event instead of a launch party, Kelly walks through every major decision and what it has revealed about how to do this even better for the Sacred Art of Selling. She also gets...
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1129. How to Get People Talking About You When You're Not in the Room with Michael Roderick
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode, Kelly sits down with thought leadership strategist Michael Roderick to unpack the frameworks behind why some ideas spread like wildfire while others barely leave the room. Michael, who went from high school English teacher to Broadway producer in under two year, has spent years helping undiscovered experts and thought leaders package, position, and present their ideas in a way that gets people talking about them when they're not even in the room. And in this episode, he breaks down exactly how to do it. From the AIM framework to the IPO model that separates the experts who...
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1128. Why I Flipped My Entire Business Model (And The Hardest Decision I've Had to Make In Business)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Innovation doesn't happen when things are working. It happens when they stop working. In this week's episode of The Kelly Roach Show, Kelly gets transparent about the hardest decision she has ever made in business: the moment she walked into her entire team, gave them 48 hours to decide if they were in or out, and flipped her entire model from high ticket to low ticket almost a full year before the rest of the market realized they needed to do the same. Kelly walks through exactly what it cost her: the team members who resigned, the ones who were let go, the drop from $100K a month in ad...
info_outlineIn this episode, Kelly sits down with thought leadership strategist Michael Roderick to unpack the frameworks behind why some ideas spread like wildfire while others barely leave the room.
Michael, who went from high school English teacher to Broadway producer in under two year, has spent years helping undiscovered experts and thought leaders package, position, and present their ideas in a way that gets people talking about them when they're not even in the room. And in this episode, he breaks down exactly how to do it.
From the AIM framework to the IPO model that separates the experts who get attention from the ones who actually get paid, this episode is a masterclass in the craft of thought leadership.
If you've ever felt like you're more convicted about your idea than the people you're trying to reach, this conversation will completely change how you think about your message.
Timestamps:
00:45: How Michael went from high school English teacher to Broadway producer in under two years, and what it taught him about relationships
03:30: Why it's not enough to have a great idea (and what actually makes ideas spread)
05:15: The AIM framework broken down
08:00: Why true influence means people share your idea without you asking them to
10:30: How to use language, emotion, simplicity, and structure to make your message stick
13:00: Wy talking about the problem first changes everything
15:15: How to anchor your innovative idea to something people already understand
17:30: Challenging the dominant narrative: why thought leaders have to be Dorothy, not the wizard
19:45: The IPO model, and why most experts get stuck at the first step
21:00: Aspirational buyers vs. success problem solvers — and why the distinction matters more than ever right now
Resources:
Visit Michael's website and explore how he works with experts and thought leaders: https://www.smallpondenterprises.com
Sign up for Michael's daily email at: https://www.smallpondenterprises.com
Connect with Michael on LinkedIn for daily thought leadership insights: https://www.linkedin.com/in/michael-roderick-1161571/
Grab a copy of Kelly's book Conviction Marketing, your blueprint for challenging the dominant narrative in your industry: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK