CPQ for Shopify, HubSpot, and eCommerce: Parag Jagdale on Quotific and Unific
Release Date: 05/17/2026
CPQ for Shopify, HubSpot, and eCommerce: Parag Jagdale on Quotific and Unific
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Parag Jagdale, Co-Founder and CEO of Unific, about the continued evolution of Quotific, Unific’s CPQ and quoting solution for eCommerce-driven businesses. Parag explains how Quotific has developed since his last appearance on the podcast, including deeper integration with Shopify, support for customer-specific price lists, location-based inventory visibility, and improved product catalog search capabilities. He also discusses why Shopify’s recent B2B-related enhancements are creating new opportunities for companies that need a more...
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Scaling RevOps: From $100M Growth to AI-Powered CPQ with Siva Rajamani
CPQ Podcast
In this episode of the CPQ Podcast, host Frank Sohn sits down with Siva Rajamani, the Co-Founder and CEO of Everstage, to discuss the evolving landscape of Revenue Operations and the critical role of Configure, Price, Quote (CPQ) software in modern business. Siva shares his journey from managing Revenue Operations at Freshworks—where he witnessed the company scale from $10M to $100M ARR—to founding Everstage in 2020. Having seen firsthand how pricing changes can disrupt downstream operations, Siva built Everstage to empower RevOps and Finance teams with a strategic, no-code...
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Visual CPQ & The Future of 3D Product Configuration with Erik Pilgrim
CPQ Podcast
In this episode, Frank Sohn sits down with Erik Pilgrim, Founder and CEO of RenderDraw, to explore how 3D visualization is transforming the complex world of CPQ (Configure, Price, Quote). Erik shares his journey from leading pre-sales and product teams in the SAP and Salesforce ecosystems to founding RenderDraw just as the world changed in early 2020. We dive deep into how RenderDraw acts as a powerful visualization and interaction layer for some of the world’s largest manufacturers and high-tech companies. They discuss: The "Visual Gap" in CPQ: Why standard configurations...
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DealHub’s Growth, AI Strategy, and the CPQ + Billing Opportunity
CPQ Podcast
In this episode of the CPQ Podcast, Frank speaks with Eyal Orgil, co-founder and Chief Growth Officer of DealHub, about how the company has evolved over the past 12 years and what that growth says about broader trends in CPQ, billing, and revenue lifecycle management. Eyal reflects on the responsibility that comes with building a company of roughly 300 employees and serving around 1,000 customer organizations, while also sharing why this stage of growth feels especially meaningful. The conversation also explores Eyal’s transition into the Chief Growth Officer role after leading sales...
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Rourke McCarron on AI-Native CPQ for Precision Manufacturing
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Rourke McCarron, founder of Kabaido, about building a modern CPQ solution for precision manufacturers. Rourke shares how his experience in the tooling industry revealed a disconnect between sales and engineering teams, which ultimately led him to launch Kabaido in late 2025. The conversation explores how Kabaido is approaching complex quoting and product configuration for manufacturers that process high volumes of quotes. Rourke explains the company’s focus on precision manufacturing, its support for 2D and 3D configuration use...
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Tyler Moini on AI, Governed Execution, and Modern Revenue Management
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Tyler Moini, Founder and Managing Director of Expedite Commerce, about how the company has evolved since its earlier positioning around composable commerce and API-first architecture. Tyler explains why Expedite Commerce now describes its approach as a governed execution platform, designed to help organizations manage commercial processes across pricing, quoting, contracts, subscriptions, billing, and asset-related workflows. A central topic in the discussion is Genesis, the company’s underlying AI system....
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AI Pricing, Fair Market Value, and Used IT Asset CPQ with Garima and Pulin
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Garima and Pulin about how AI-driven fair market value (FMV) intelligence can support pricing and CPQ-related processes in the used IT asset market. The conversation goes beyond product features and also explores the personal stories behind the business. Garima shares her journey from flight attendant to entrepreneur and explains why perseverance has been such an important strength throughout her career. Pulin talks about starting out in finance, teaching himself computer skills, learning from a failed startup,...
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What Conga Connect 2026 Revealed About Conga’s CPQ Direction
CPQ Podcast
At Conga Connect 2026 in Orlando, Conga made one thing clear: it wants to be seen as more than a CPQ or CLM vendor. In this episode, Frank Sohn shares his high-level takeaways from the event, including Conga’s new brand direction, what the company’s “connected commerce” message means, and why the future of its three CPQ paths matters for customers and prospects alike. Frank also looks at the emerging split between Advantage and PROS CPQ, Conga’s iFrame-based approach to surfacing Advantage capabilities inside its Salesforce-based product, and why price optimization and AiMe stood out...
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The 6 Questions That Fix Most CPQ Shortlists (Before You Watch Another Demo)
CPQ Podcast
It’s a solo episode this week — interview scheduling has been unusually tough this year, so I’m using the opportunity to talk about something that’s top of mind for many teams early in the year: CPQ selection. In this episode, I share the six questions that fix most CPQ shortlists before demos start: business model, biggest challenge, CRM fit, ERP fit, go-live speed, and company complexity. The goal isn’t to rank vendors — it’s to get to a realistic shortlist faster, using a repeatable framework grounded in high-quality briefing research. I also tease a new way I’m building to...
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Why CPQ is Vital for Intelligent Revenue ft. Sergey Jermakov
CPQ Podcast
In this episode of the CPQ Podcast, Sergey Jermakov joins Frank Sohn to explore how CLARITY is moving beyond classic Quote-to-Cash into intelligent revenue operations management—a broader approach that connects CPQ with billing, revenue processes, and monetization models. Sergey explains how his role has shifted from “sales leader” to Revenue Architect, focused on designing scalable solution architectures and packaged delivery. They discuss CLARITY’s focus on mid-market to enterprise organizations (now often $50M+ revenue) in high tech and...
info_outlineThis episode is especially relevant for anyone interested in CPQ, eCommerce CPQ, Shopify CPQ, HubSpot quoting, B2B eCommerce, quote-to-order automation, and the future of AI in CPQ.