How Service Businesses Can Stop Losing Skilled Workers
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 05/20/2026
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is not coming for your techs. It is coming for the busywork, the missed calls, and the guesswork that quietly eats your margin. In this episode of Service Business Mastery, Tersh Blissett sits down with Chris Plunkett, a Tucson HVAC owner who has been in the trade since he was eight years old, to talk about what using AI in an HVAC business actually looks like day to day. They get into how Chris turned home inspections from a loss leader into one of his highest paying jobs, why his AI voice agent books calls so well that customers swear they were talking to a person, and the simple pay...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service companies do not have a lead problem. They have a missed-call problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chris Nelson, Senior Manager of Vertical Marketing at CallRail, to talk about why home service leads disappear, how missed calls turn into lost revenue, and what contractors can do to better understand what is happening inside their call flow. This conversation is not just about answering the phone faster. It is about understanding where your leads come from, how they move through your business, and where good...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors want more leads, more booked calls, and more revenue. But if your sales process is inconsistent, more leads will only expose the problem faster. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Josh Martin, Director of Revenue Strategy at 3Four Labs, to talk about how service businesses can grow by building a stronger sales framework, improving technician coaching, and using AI-powered tools the right way. Josh explains why AI and automation are only useful when your company already knows what “good” looks like. If your...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors think they need more leads. But what if the real problem is that you’re already missing the jobs you paid to generate? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Shaun Ritchey from Breezy to talk about Moneyball for home services and how contractors can use AI, better data, and smarter systems to uncover the jobs hiding inside their existing business. Just like Moneyball changed baseball by finding overlooked value in the data, this conversation shows how contractors can find overlooked revenue in missed calls, slow follow-up,...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most service business owners are chasing the next lead source. Google Ads. Facebook Ads. AI. SEO. Automation. But sometimes the fastest way to grow is still the most old-school strategy in the book: getting out into your community, shaking hands, building trust, and making sure people remember your brand. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chuck Worley, owner of Worley’s Home Services, to talk about branding, networking, reputation, and the real-world grind behind building a service business people know, trust, and refer. Chuck shares...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors think branding is about logos, colors, and marketing. It's not. The strongest brands in the trades do something much more powerful: they attract great employees, create loyal customers, and make growth easier. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Levi Torres, founder of High 5 Plumbing, Heating, Cooling & Electric, to discuss how consistent branding became the foundation for one of Colorado's fastest-growing home service companies. What started as a simple idea—a high five at the end of every service call—evolved...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service companies don't have a lead problem. They have a follow-up problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Kevin Wu, founder of Leaping AI, to discuss how AI voice agents and automation are helping home service businesses solve some of their biggest call center challenges. From missed calls and slow follow-up times to after-hours booking and lead nurturing, Kevin shares how AI is being used as a practical tool to support customer service teams, improve speed-to-lead, and create better customer experiences without...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors don't have a recruiting problem. They have a recruiting system problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Paul Sanneman, founder of Contractor Staffing Source, to discuss how top home service companies are using systems, assessments, and AI-powered recruiting tools to consistently find better employees. After helping more than 2,000 contractors and recruiting over 2,500 successful hires, Paul shares the biggest recruiting mistakes contractors make and why most hiring challenges are self-inflicted. The conversation...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors walk past air curtains every day without realizing how much money they can save commercial buildings. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Curtis Rosol from Mars Air Systems to break down how air curtains work and why they’ve become a powerful solution for energy savings, indoor air quality, and insect control in commercial spaces. From convenience stores and restaurants to cold storage facilities and warehouses, Curtis explains how air curtains create an invisible barrier that keeps conditioned air inside while...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
The skilled labor shortage isn’t just a hiring problem. It’s a perception problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ruchir Shah, founder of SkillCat, to discuss why home service companies are struggling to attract and retain skilled workers and what the industry can do about it. Ruchir shares how his background in workforce training led him to build SkillCat, an online trade training platform helping people transition into HVAC, plumbing, electrical, and appliance repair careers. If your company struggles with hiring,...
info_outlineThe skilled labor shortage isn’t just a hiring problem.
It’s a perception problem.
In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ruchir Shah, founder of SkillCat, to discuss why home service companies are struggling to attract and retain skilled workers and what the industry can do about it.
Ruchir shares how his background in workforce training led him to build SkillCat, an online trade training platform helping people transition into HVAC, plumbing, electrical, and appliance repair careers.
If your company struggles with hiring, retention, or technician development, this episode offers a practical look at how the future workforce is changing.
What You Will Learn in This Episode
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Why the trades are becoming more attractive to younger generations
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How white-collar workers are now transitioning into skilled trades
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The real reason people are leaving traditional office jobs
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Why many technicians feel more fulfilled than corporate workers
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The growing impact of AI on career choices
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Why training accessibility is critical for the future of the trades
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How online trade training and certifications are changing recruiting
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Why mechanical aptitude matters more than experience
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The role gamification and microlearning play in technician development
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How companies can build better apprenticeship and training programs
Timestamps
00:00 Expanding online trade certifications
04:52 Starting SkillCat to help reskill
06:26 Job security concerns in Savannah
09:43 Switching to a paid model
15:01 Relying on social media sharing
17:05 Emphasizing the importance of networking
20:08 Trades job satisfaction and benefits
22:55 The value of trade jobs
25:58 Returning to familiar industries
31:27 Building trade school courses
32:59 Designing bite-sized, interactive courses
Follow the Host and Guest
Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Joshua Crouch: https://www.linkedin.com/in/josh-crouch/
Ruchir Shah: https://www.linkedin.com/in/ruchir-shah/
SkillCat: https://www.skillcatapp.com
Connect with Us
• LinkedIn - https://www.linkedin.com/company/service-business-mastery
• TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast
• Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
• Instagram - https://www.instagram.com/servicebusinessmasterypodcast
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