In Clear Focus: Harnessing Scent in Brand Strategy with Tiffany Rose Goodyear
In Clear Focus
IN CLEAR FOCUS: Tiffany Rose Goodyear, founder of , explores scent in brand strategy. Because olfaction bypasses rational thought and links directly to emotion and memory, it offers an unmatched opportunity for connection. Learn why Western culture historically ignored smell, how color theory informs fragrance design, and how to execute immersive scentscapes at live events. Discover how to move beyond sight and sound to create multi-sensory experiences that drive real action.
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In Clear Focus: Neuromarketing with Katie Hart
In Clear Focus
IN CLEAR FOCUS: June's Bigeye Book Club selection is "." Author Katie Hart explains why, when 95 percent of purchase decisions are non-conscious, traditional research often asks the wrong questions. Learn how neuromarketing reveals real consumer behavior, why the brain processes images faster than text, and the physiological impact of 2D screens. We also discuss Katie's practical framework for transforming B2B and B2C strategies.
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In Clear Focus: The RED APPLES Way with Marc Robertz-Schwartz
In Clear Focus
IN CLEAR FOCUS: Marc Robertz-Schwartz, author of "," explains why core values are a business's most durable competitive advantage. Drawing from 16 years of agency ownership, Marc reveals why companies get mission and vision backward. Discover the RED APPLES framework, learn how to build an employee-first culture that survives economic crashes and AI disruption, and find out why values-driven leadership is essential for long-term growth and a successful agency exit.
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In Clear Focus: Privacy-First Advertising and Multicultural Consumers with Alia J. Daniels
In Clear Focus
IN CLEAR FOCUS: Alia J. Daniels, COO of and President of , discusses the power of privacy-first advertising. She explains why reaching LGBTQ+ and multicultural consumers is a business imperative, not a charitable exercise. Discover the massive addressability gap in programmatic media, why Revry walked away from The Trade Desk to protect audience data, and how a privacy-by-design exchange connects brands to diverse audiences at scale without ever compromising user trust.
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In Clear Focus: Demystifying Marketing Efficiency Ratio (MER) with Adam Ortman
In Clear Focus
IN CLEAR FOCUS: Adam Ortman, founder of , explains why traditional media attribution is struggling in a fragmented world. He introduces the Marketing Efficiency Ratio (MER) as a powerful solution. Learn how comparing total business revenue against marketing spend provides a clearer view of overall health. Discover how to build "analytical surround sound" and use MER to confidently justify upper-funnel marketing investments to your executive team.
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In Clear Focus: Data-Driven Marketing Strategy with Kamila Miller
In Clear Focus
IN CLEAR FOCUS: Our guest this week is Kamila Miller, author of "." Kamila explains the critical difference between being "data-heavy" and truly data-driven, revealing how collecting data just to justify past decisions creates what she calls "sophisticated nonsense." Learn how to craft actionable personas, spot AI red flags, and use data-driven marketing to lower the cost of being wrong, all while taking creative risks that drive measurable business growth.
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In Clear Focus: Rethinking Modern Event Strategy with Jonathan Kazarian
In Clear Focus
IN CLEAR FOCUS: Our guest this week is Jonathan Kazarian, the Founder and CEO of He explains why saturated digital channels make face-to-face connections more valuable than ever, arguing that a modern event strategy must be a long-term brand-building investment, not just a demand-generation tactic. Discover how to co-host field events, optimize registration experiences, and integrate data into your CRM to accelerate pipeline and drive business growth in the connection economy.
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In Clear Focus: How Storytelling Drives Behavior Change with Femi Corazon
In Clear Focus
IN CLEAR FOCUS: For the first episode of our 23rd season, creative executive and brand strategist Femi Corazon reveals how storytelling drives behavior change. She explains why facts fail to change minds because people act on identity, not just information. Discover the three elements of effective narratives and how to build true cultural resonance by turning insights into action. Plus, learn how creative leaders can successfully navigate AI and deliberately design team resilience.
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In Clear Focus: Amazon’s AI Shopping Revolution with Nik Hall
In Clear Focus
IN CLEAR FOCUS: Nik Hall of explains why the era of keyword-stuffing on Amazon is over. He reveals how Amazon's AI shopping assistant, Rufus, is shifting product discovery from search volume to intent-driven conversation. Learn how to adapt your listings, why product quality and authentic reviews matter more than ever, and how to protect your brand's pricing integrity. Discover the strategies high-growth CPG brands need to win in Amazon's AI shopping revolution.
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In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
In Clear Focus
IN CLEAR FOCUS: Innovation expert Paul Sloane returns to discuss his new book, "." He explains why our obsession with certainty stifles creativity and how embracing serendipity sparks breakthroughs. Learn how to use lateral thinking to challenge assumptions, leverage "topical mischief" for PR wins, and identify outlier customers. Discover practical ways to break out of routine, experiment fearlessly, and even harness AI to generate truly unexpected ideas.
info_outlineIN CLEAR FOCUS: June's Bigeye Book Club selection is "Neuromarketing: Practical Insights for Improving Customer Engagement." Author Katie Hart explains why, when 95 percent of purchase decisions are non-conscious, traditional research often asks the wrong questions. Learn how neuromarketing reveals real consumer behavior, why the brain processes images faster than text, and the physiological impact of 2D screens. We also discuss Katie's practical framework for transforming B2B and B2C strategies.