Libsyn Directory

2483: Investigating "Hidden Branding Juice"

The Level 10 Contractor Daily Podcast

You’ve heard Rich talking about FARMING on this podcast for a long long time… and how it takes time and patience for the advertising “crops” to grow as you nurture them over time. So you might be wondering–to what extent DOES the advertising you do add to your results beyond just the leads you can count coming in? Great question, and today, Rich has a great answer. He calls it “Hidden Branding Juice,” and you’re going to like this episode!

2482: TBT: Writing Like People Think: John Smith Headlines

The Level 10 Contractor Daily Podcast

If you want to see the world through John Smith’s eyes, you have to see the world through John Smith’s eyes… and on today’s throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect’s--head… and then write headlines that capture what he’s thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your marketing… and what he calls “John Smith Headlines” are one of the most effective ways to write headlines. If you’re a marketing student, this is a great podcast for you! Tons of...

2481: Keynote Replay - Pella Conference - Finding & Telling Your Story

The Level 10 Contractor Daily Podcast

Have you ever heard Rich speak live? I don’t mean a recording of his live presentation… I mean the real mccoy, while you were sitting there in the room watching it live? By all accounts, it is an amazing experience–the guy just gets better and better… and he was already exceptionally good! Today’s podcast is a recording of his keynote speech last week in Fort Worth at the Pella Window conference… they had a little extra time, which gave Rich a chance to settle in, tell a few extra stories, and really make an impact.

2480: Everything You Need To Know About Your Website and Your SEO In One Hour

The Level 10 Contractor Daily Podcast

You are about to get the most amazing discussion of website and SEO ever recorded… and i’m not kidding. This is the culmination of years of Rich’s best thinking on the subject, and you absolutely MUST listen and absorb all of this.

2479: 5 Ways To Execute A Long-Term Rehash Program

The Level 10 Contractor Daily Podcast

Today, we’re going to talk about rehash… following up with the people who DIDN’T buy… and giving them another chance. But first, Rich wants to review with you why people don’t buy in the first place, and then show you how to craft marketing to lure them back in later, over the long haul. There is money out there waiting to be made–you just have to put the systems in place to go do it.

2478: Sunday Podcast: All Because A Father Believed

The Level 10 Contractor Daily Podcast

Rich shares a message from Steve Harvey about the influence of parents on kids.

2477: Topic Showcase: Common Marketing Mistakes

The Level 10 Contractor Daily Podcast

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we turn our focus away from how to market to highlight what NOT to do. That’s right. We’re covering a few common marketing mistakes and blunders. We’ve made them, others have made them, let’s learn from them so you don’t have to.

2476: Why My Client Couldn't Cnvert Low-Cost PPC Leads

The Level 10 Contractor Daily Podcast

You probably think today’s podcast--based on the title--is about pay per click advertising. And you’re kind of right. I mean, Rich is going to tell you about a PPC campaign he did for a client that worked--except they couldn’t convert the leads into sales… so I guess you could say… it DID NOT work. But as you’ll hear… the real moral of this story isn’t about Pay per click at all--it’s about BRANDING. And how branding affects everything you do, sales and marketing-wise. This client had done SUCH a great job of branding that they weren’t quite sure how to handle PPC leads...

2475: Allowable Marketing Cost Per Sale

The Level 10 Contractor Daily Podcast

How much money should I spend on marketing!?!? It’s one of the most common questions that comes up ALL THE TIME… and today you are going to get the definitive answer to that question. On today’s episode he will go into detail about how to determine YOUR allowable marketing cost per sale… and what’s really cool… is he gives FOUR detailed examples of how this process works.

2474: Let's Talk About Your Phone Number

The Level 10 Contractor Daily Podcast

On today’s podcast, Rich is going to explore the importance of your phone number in advertising. That’s right--your phone number. Does it really matter what your phone number is? Is it even a relevant factor in the year 2020? And if so, how much should I pay for one… and how would i go about finding a good one? Great questions--all of them… and Rich has answers.

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