2483: Investigating "Hidden Branding Juice"
The Level 10 Contractor Daily Podcast
Release Date: 06/26/2026
2489: TBT: Credibility: How To Build It, How To Kill It
The Level 10 Contractor Daily Podcast
Today’s podcast is all about CREDIBILITY… it’s a TBT, so I’ve dipped into the extensive archives and found a webinar on this topic that Rich did in 2015… and it’s extremely good. Topics covered include “the ignition code,” drawing a line in the sand, using powerful language, social proof, and evidence. I mean it all comes down to being the best… believing you’re the best… and communicating that you’re the best in a powerful, believable way. As for killing credibility… it has to do with the way you treat people. As usual, Rich is going to share about 1,000...
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2488: Does Sucking Make You Sick? Turning Strengths Into Weaknesses
The Level 10 Contractor Daily Podcast
Today’s podcast is all about developing the Level 10 Mindset… that way of thinking that refuses to accept second best… that won’t settle for okay… that demands excellence in every aspect of your business. Rich is going to tell you about a Level 10 client that used to be… well, let’s say Level ZERO. The business was so bad that the owner developed stress-induced shingles… and had to check into a hospital for 2 weeks to calm his nerves and heal his wounds. He got so sick, literally, of sucking, that he vowed to turn things around… and did he!
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2487: Why You Should Use An Industry-Specific Hiring Process & How To Do It
The Level 10 Contractor Daily Podcast
Last Friday Rich Interviewed Steven Rennenkamp from Energy Swing Windows, who talked about creating outstanding customer experiences. A big part of his “secret sauce” is making sure you have the right people on the bus to make sure they are handling your customers the way you want. Today’s podcast is an interview with Grant Mazmanian from The Pinnacle Group–that’s the company that handles hiring for Energy Swing Windows… which Steve talked about quite a bit. So let me say this: I know hiring might sound like kind of a boring topic–but TRUST ME… this is a really important...
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2486: 5 Ways to Present Your Price with Power
The Level 10 Contractor Daily Podcast
It’s Monday, which means it’s time for the next installment of Level 10’s “5 Ways to Monday” Series… and today, for the first time on this Series, Rich has invited a guest–the venerable Tim Musch. Long time listeners know that Rich was introduced into this industry by Tim way back in 2005… so Tim is definitely an old friend of the company, and Rich personally. Tim recently did a podcast called “The Price Is Right” that features–wait for it–5 Ways to position your price with power… and when Rich saw that, he called Tim up and said “hey why don’t you come share that...
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2485: Sunday Podcast: Bring Me A Higher Love
The Level 10 Contractor Daily Podcast
It’s our Sunday podcast and Rich has something for you called “Higher Love, Agape”... he’s going to open your eyes to a new definition of love… a higher love… and how it can affect your life for the positive. He tells a personal story about a time when he had to deploy this “higher love,” and ends by challenging you to examine your relationship with God himself. This is some pretty deep and heady stuff… I think you’re going to like it.
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2484: Topic Showcase: Super Robust Proximity Marketing
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors. We’re talking proximity marketing strategies to incept your brand and brand promise---your identity as we call it--into the mind of every curious or jealous neighbor learning about the Smith’s new steel roof or the Jones’s updated kitchen from the jobsite sign in their yard to identity-driven take-one flyer, from the bright van wraps to...
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2483: Investigating "Hidden Branding Juice"
The Level 10 Contractor Daily Podcast
You’ve heard Rich talking about FARMING on this podcast for a long long time… and how it takes time and patience for the advertising “crops” to grow as you nurture them over time. So you might be wondering–to what extent DOES the advertising you do add to your results beyond just the leads you can count coming in? Great question, and today, Rich has a great answer. He calls it “Hidden Branding Juice,” and you’re going to like this episode!
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2482: TBT: Writing Like People Think: John Smith Headlines
The Level 10 Contractor Daily Podcast
If you want to see the world through John Smith’s eyes, you have to see the world through John Smith’s eyes… and on today’s throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect’s--head… and then write headlines that capture what he’s thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your marketing… and what he calls “John Smith Headlines” are one of the most effective ways to write headlines. If you’re a marketing student, this is a great podcast for you! Tons of...
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2481: Keynote Replay - Pella Conference - Finding & Telling Your Story
The Level 10 Contractor Daily Podcast
Have you ever heard Rich speak live? I don’t mean a recording of his live presentation… I mean the real mccoy, while you were sitting there in the room watching it live? By all accounts, it is an amazing experience–the guy just gets better and better… and he was already exceptionally good! Today’s podcast is a recording of his keynote speech last week in Fort Worth at the Pella Window conference… they had a little extra time, which gave Rich a chance to settle in, tell a few extra stories, and really make an impact.
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2480: Everything You Need To Know About Your Website and Your SEO In One Hour
The Level 10 Contractor Daily Podcast
You are about to get the most amazing discussion of website and SEO ever recorded… and i’m not kidding. This is the culmination of years of Rich’s best thinking on the subject, and you absolutely MUST listen and absorb all of this.
info_outlineYou’ve heard Rich talking about FARMING on this podcast for a long long time… and how it takes time and patience for the advertising “crops” to grow as you nurture them over time. So you might be wondering–to what extent DOES the advertising you do add to your results beyond just the leads you can count coming in? Great question, and today, Rich has a great answer. He calls it “Hidden Branding Juice,” and you’re going to like this episode!