2512: Topic Showcase: Five Pillars of Identity
The Level 10 Contractor Daily Podcast
Release Date: 07/25/2026
2520: Sunday Podcast: The Long Hard Road
The Level 10 Contractor Daily Podcast
It’s Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… and today… It's personal development. The episode is called “the long hard road,” and comes from a webinar that Rich did many years ago that… more or less… tells his own story. And the story he’s trying to tell is that success is NOT an overnight endeavor. It takes long, hard patience.
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2519: Topic Showcase: Knowing Your Numbers
The Level 10 Contractor Daily Podcast
Today we steer away from content creation and strategy to focus on the fundamental knowledge for successful marketing, namely: knowing your numbers. Unless you know the numbers behind your business, you’re likely to fail at your marketing endeavors, either spending too much money or not spending enough to grow your business into the Level 10 giant you desire.
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2518: A Million Billboards In 50 Miles: Wall Drug
The Level 10 Contractor Daily Podcast
On today’s podcast, Rich shares one of his classic stories that everyone--and I mean everyone--always remembers. WALL DRUG. It’s a story about consistency, frequency, and repetition of an advertising message. Even though the story itself is about billboards, the principle applies to all forms of marketing and advertising.
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2517: TBT: Can David Really Beat Goliath?
The Level 10 Contractor Daily Podcast
In this Throwback Thursday episode, Rich revisits a webinar exploring how small "Davids" can outmaneuver big "Goliaths" in business. Through a real client story involving wasted media spend and a failing website, Rich unpacks the Level 10 Mindset: radical self-awareness. Know your strengths, surround yourself with experts for your weaknesses, and don't let small distractions cost you major opportunities.
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2516: CCN Interview: Why Your $20 Million Contracting Business Is Actually Broke (And How to Fix It)
The Level 10 Contractor Daily Podcast
Contractors, why is a $20M business still broke? Gary Cohen, EVP of CCN, breaks down why net profit — not revenue — is the only number that matters. We cover the 3 levers CCN pulls first with struggling contractors, the "Primal Selling System," and why discipline separates profitable owners from the rest. Plus: details on CCN's Elevate 2026 conference.
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2515: Is Bigger Better in Advertising?
The Level 10 Contractor Daily Podcast
It’s the age-old debate on today’s podcast--does size matter? Is bigger better? In advertising, as you’re about to hear Rich explain, the answer is almost always YES. He’ll cover the benefits of size and give you some tips for going large for print ads, mailings, tv & radio, billboards, and even home shows.
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2514: 5 Ways To Create & Use Impactful Demonstrations
The Level 10 Contractor Daily Podcast
Today’s podcast is based on a very simple premise: If you can SHOW your prospects what you’re all about… so that it’s super easy to understand, then they’re going to be more likely to believe whatever it is you’re TELLING them about your products and your company. Yep, we’re talking about the power of a demonstration. But what should you demonstrate… and how and where? That’s what Rich is here to cover.
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2513: Sunday Podcast: How To Increase Your Independent Personal Value
The Level 10 Contractor Daily Podcast
It’s the Sunday Podcast, and that means that Rich delves into areas that have to do with Personal Development and Spirituality… and this month, we’re pretty firmly in the personal development territory. This is the second of several “throwback” episodes from webinars that Rich did over 10 years ago on some personal development topics… today’s is really all about Entrepreneurism, answering the question, what does it take to be able to run the show. The answer is something you may not have ever heard before… something Rich calls “Independent Personal Value,” or in other...
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2512: Topic Showcase: Five Pillars of Identity
The Level 10 Contractor Daily Podcast
Today we drill down into Level 10’s approach to Identity in marketing, specifically how to build it. Remember, your Identity is what sets you apart from the competition and it should be part of your marketing message in every single ad and on every webpage. How do you define your identity? Well, Rich has you covered here. No guesswork needed. To construct your company’s identity you needn’t look any further than the 5 Pillars of Identity. These include: Your products, your workmanship, your bedside manner, core values, and one pillar that covers anything else.
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2511: Hire Fast, Fire Faster - A Conversation With Brian Elias
The Level 10 Contractor Daily Podcast
You’re in for a treat today–Rich sits down for a conversation with industry legend, Brian Elias. That’s the same Brian Elias who grew 1-800-HANSENS to an $80 million company, then sold it in 2017… then in 2020, he started a new company with his son called REFLOOR… and they are on pace to hit $70 million this year. In other words, this dude doesn’t just talk the talk, he walks the walk. On today’s episode, they will be talking about hiring, firing, and building company culture. You’re going to want to listen carefully–this is great stuff.
info_outlineToday we drill down into Level 10’s approach to Identity in marketing, specifically how to build it. Remember, your Identity is what sets you apart from the competition and it should be part of your marketing message in every single ad and on every webpage. How do you define your identity? Well, Rich has you covered here. No guesswork needed. To construct your company’s identity you needn’t look any further than the 5 Pillars of Identity. These include: Your products, your workmanship, your bedside manner, core values, and one pillar that covers anything else.