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#350 - Out of Ammo: Inside the Firearm Market Collapse

Guns Podcast US

Release Date: 08/28/2026

#352- Stop Hoarding Gun Gear: How to Simplify Your Shooting Life show art #352- Stop Hoarding Gun Gear: How to Simplify Your Shooting Life

Guns Podcast US

Are you a shooter who has accumulated a garage full of gear you haven't touched in years? In this episode of the Guns Podcast US, host Brent T. Wheat and co-host Roy Huntington tackle a topic that hits close to home for many in the firearm community: hoarding. We explore the psychological burden of holding onto excess gear, the reality of downsizing for older shooters, and why the "I might use this someday" excuse is keeping you from having true freedom. From cleaning out storage units to the tough truth about what your children actually want from your collection, join us for a candid...

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Guns Podcast US

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#350 - Out of Ammo: Inside the Firearm Market Collapse show art #350 - Out of Ammo: Inside the Firearm Market Collapse

Guns Podcast US

Is the shooting industry in trouble? In this episode of the Guns Podcast US, host Brent Wheat welcomes special guest Trent Marsh to break down the cold, hard numbers behind the current state of the industry. Moving past anecdotes and vibes, Trent shares insights from his deep-dive analysis on why the gun market has been in a downward trend since 2020. We explore the "New Old Guard" perspective, why the era of panic buying has effectively ended, and how the political landscape has created a shift in consumer demand. From the saturation of the AR market to the unexpected lack of market reaction...

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In this episode of the Guns Podcast US, your hosts Brent Wheat and Roy Huntington dive into a critical, often ignored reality of the shooting world: the difference between buying gear and developing actual skill. We explore why new shooters—and even experienced ones—frequently fall into the trap of thinking they can buy their way to proficiency. From the common mistake of buying a gun before defining your mission, to the obsession with excessive accessories over fundamental techniques, we break down how to stop overcomplicating your training. Whether you're a beginner or a veteran, this...

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Are you relying on single-action shooting for your revolver at the range? In this episode of Guns Podcast US, hosts Brent T. Wheat and Roy Huntington dive deep into the age-old debate of single-action versus double-action shooting. They explain why defaulting to single-action on a defensive revolver is not only holding back your accuracy but can also be a dangerous habit. Join the conversation as Roy breaks down the mechanics of a proper double-action trigger pull, the importance of staging, and why mastering this technique will make you a far more competent and safe shooter. Whether you are...

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More Episodes

Is the shooting industry in trouble? In this episode of the Guns Podcast US, host Brent Wheat welcomes special guest Trent Marsh to break down the cold, hard numbers behind the current state of the industry. Moving past anecdotes and vibes, Trent shares insights from his deep-dive analysis on why the gun market has been in a downward trend since 2020.

We explore the "New Old Guard" perspective, why the era of panic buying has effectively ended, and how the political landscape has created a shift in consumer demand. From the saturation of the AR market to the unexpected lack of market reaction to major political events, this episode is a must-listen for anyone interested in the future of the shooting sports.

*Key Takeaways*
• The gun industry has experienced five consecutive years of negative growth since the 2020 spike- and is likely to continue.
• Unsatisfied consumer demand for firearms and ammo has largely been exhausted.
• Panic buying is no longer a reliable driver for the market, even in the face of major national tragedies.
• The market has become politically polarized, with states solidifying their own Second Amendment environments.
• We are currently in a 'buyer's market' due to overstocking, but this may lead to higher prices once the industry corrects.
• Small-scale 'mom-and-pop' AR builders and commodity-focused brands are at the highest risk of failing.

Link to the story by Trent Marsh: https://www.huntingretailer.com/business/the-new-old-guard-in-the-firearms-industry

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The GunsPodcastUS is presented by Holosun. Holosun designs and manufactures performance-driven optics and accessories for the shooting sports, law enforcement, and defense markets. For more information, visit www.holosun.com.
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Have a topic idea or a guest you’d like to see in a future episode? Let us know in the comments or email editor@gunspodcast.us. Never miss an episode! Subscribe to our YouTube channel or sign up for our newsletter (https://gunsmagazine.com/newsletters) to get the Guns Podcast delivered straight to your inbox each week

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The GunsPodcastUS is presented by Holosun. Holosun designs and manufactures performance-driven optics and accessories for the shooting sports, law enforcement, and defense markets. For more information, visit www.holosun.com.

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Have a topic idea or a guest you’d like to see in a future episode? Let us know in the comments or email editor@gunspodcast.us

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