368 - Point of Care Ultrasound with James Ferrie
Podiatry Legends Podcast
In this week's Podiatry Legends Podcast, I had the pleasure of sitting down with James Ferrie, a sports and musculoskeletal podiatrist from My Sports Podiatry in Docklands, Victoria, to discuss point-of-care ultrasound and its benefits for our patients. Whether you're just starting out in practice or looking to enhance your existing clinic, this episode will give you the tools and knowledge to incorporate ultrasound into your diagnostic toolkit. Nine Key Takeaways from the Episode: Point-of-care ultrasound enhances diagnostic accuracy by providing real-time imaging of soft...
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367 - The Hidden Benefits of Buying an Existing Podiatry Practice with Jonathan Small
Podiatry Legends Podcast
This episode of the Podiatry Legends Podcast discusses the often-overlooked benefits of buying an established podiatry business. Tyson Franklin and Jonathan Small explore why acquiring a practice could be a game-changing move for aspiring podiatrists. If you're interested in growing your career without the typical start-up headaches, this episode offers practical advice on how to make a successful transition into practice ownership. Ten Key Takeaways from the Episode Buying an established practice gives you immediate cash flow. Systems for patient management, billing, and operations are...
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366 - Why Semi-Custom Orthotics Could Be Your Practices Secret Weapon with Steve Jackson
Podiatry Legends Podcast
Have you ever wondered if semi-custom orthotics could improve your practice? In this week's episode of the Podiatry Legends Podcast, I chat with MSK Podiatrist Steve Jackson from Western Australia about the benefits of shifting from custom to semi-custom foot orthotics. Steve shares how this shift has revolutionised his practice and patient care, leading to quicker treatment times, better results, and an overall more efficient workflow. Don’t miss out on these game-changing insights and learn why semi-custom orthotics could be your secret weapon. If you have any questions about this...
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365 - The Truth Behind Starting Your Own Podiatry Business with Lucinda Mercer
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Lucinda Mercer, owner of Poized Podiatry in the UK. Lucinda shares her inspiring journey from the NHS to launching her own practice and how she found success in musculoskeletal podiatry. Learn how Lucinda navigated the challenges of starting a business, including financial hurdles and the importance of systems and self-care. If you’re thinking about opening your own podiatry practice, this conversation is for you! If you have any questions about this episode or want to contact me, please email me at . ...
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364 - The Benefits of Being A Fit and Health Podiatrist with Zain Hussain
Podiatry Legends Podcast
In today’s episode, we dive into the benefits of staying fit and healthy as a podiatrist with special guest Zain Hussain. Zain, the owner of in the UK, talks about how his passion for fitness has shaped his career and enhanced his ability to care for his patients. Tune in to hear his insights on balancing health, fitness, and podiatry to achieve success both professionally and personally. Here are five reasons to listen to this episode: Inspiring Health and Fitness Journey – Zain Hussain shares his personal story of how fitness has shaped his podiatry career, offering valuable insights...
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363 - HR Demystified: A Guide to Covering Your Arse with Phoebe Kitto
Podiatry Legends Podcast
I never thought HR could be remotely interesting, BUT I can honestly say I was wrong. In today’s episode, I’m joined by HR expert Phoebe Kitto, owner of , to talk about the often misunderstood world of Human Resources. Most people think HR is boring, but after you listen to this episode, you will see how HR can be very exciting, and it can also cover your arse in so many areas of small business. Phoebe explains that HR is not just about rules and compliance, but about creating a thriving, high-performing team. We discuss key strategies for managing staff effectively, the...
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362 - From Olympic Steeplechaser to Sports Podiatry: Matthew Clarke’s Journey
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I had the privilege of speaking with Matthew Clarke, a two-time Olympian in the 3000-meter steeplechase. Matthew’s story is one of perseverance, determination, and an ever-evolving career that has seamlessly blended athletics and podiatry. He shares how his unique experiences in the world of elite sport shaped his approach to podiatry and the lessons he’s learned along the way. Here are the five top takeaways from the episode: The Power of Patient-Centered Care: Matthew emphasises the importance of tailoring injury management to the...
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361 - Sarah Chisem is the Paddleboarding Podiatrist Balancing Life and Business
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I chat with Sarah Chisem from , AKA the "Paddleboarding Podiatrist." Sarah’s unique career path, which led her from law school to high-end fashion retail and eventually to podiatry, is nothing short of fascinating. She shares the pivotal moment when she decided to leave retail and pursue podiatry, the lessons she learned from becoming a mature student, and how paddleboarding helped her reflect on her business and personal life. Don't miss this inspiring conversation about resilience, change, and entrepreneurship. If you have any...
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360 - Collaboration Enhances Patient Care with Sports Therapist Olivia Brown
Podiatry Legends Podcast
In this episode, Olivia Brown, a sports therapist, scar practitioner, and stretching specialist from Lincolnshire, UK, shares her unique perspective on collaboration and networking with podiatrists and other health professionals and why it's vital for success. Olivia reveals how her social media presence played a crucial role in connecting her with other health professionals, and despite the occasional negativity surrounding social media, Olivia believes it is an essential tool in today’s world of work and passions. We also discuss: The Role of Social Media in Professional...
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359 - From NHS to Dream Clinic with Andrew Albon
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I’m joined by Andrew Albon from , a podiatrist with a story that will inspire you. After years of navigating the NHS and private practice, Andrew found success not just in his clinic but in creating a network of supportive colleagues. Listen in as we dive into the power of networking, mentoring, and taking risks to build your dream clinic. Other topics we cover: Networking is Key: Building relationships with fellow podiatrists can transform your career and business. Abundance Mindset: Viewing other podiatrists as...
info_outlineLife should make you happy, and that includes your podiatry business. This is the motto of Jill Woods, the owner of Practice Momentum, and I was fortunate enough to catch up with Jill, in person, on a recent visit to Canberra.
Jill Woods was a UK based podiatrist, and after marrying her husband, who was in the military, she realised the possibility of owning a traditional bricks and mortar podiatry business was no longer an option because they were never sure where they'd be posted next.
Some people would look at this as a massive roadblock to their podiatry career, but Jill has used it to pivot into a whole new career of helping other podiatrists and other professionals in the health industry.
On this episode we discuss:
- Why mature-aged students studying podiatry brings such diversity and experience to the profession.
- Her marketing and entrepreneurial background before to starting Practice Momentum.
- Learning new skills out of necessity. Jill was an early adopter of Twitter and YouTube way back in 2006.
- What she learned living in Pakistan.
- The benefits of focusing on one new skill at a time. You don't need to become an expert.
- The power of niching down her coaching focus.
- Social Media
- What is Practice Momentum?
- The Sombrero Club - An Online Community Group.
- Helping podiatrists develop a happy practice. Adding a little bit of "Woodsiness".
"Marketing is so ethical because you have the skills people need. You're transforming lives and giving them back a quality of life".
- Selling is helping
- The power of the ripple effect. The impact we can have on people's lives.
- Why it's important to bring in your personality to your practice and to be uniquely you.
- Being authentic - Be you and run your business as you.
- Be happy in your business. You owe it to yourself
"Make the practice part of you to create an authentic culture in your business".
The Dream Patient
When you know your ideal patient, the dream patient, you need to target all your marketing to that one patient.
Your blog articles, website design and colours, the photos you use all need to have your dream patient in mind. If you target them, you will attract your dream patient.
Monday Morning Marketing Tip
Claim your Google My Business page and claim your Bing Places page and add engaging content on those two places.
Why BING? Bing uses Amazon's Alexa, so if you do not claim your business places page on BING, Alexa will not recommend you.
If you have any questions about this episode, please email me at or you can connect with Jill Woods at http://www.jillwoods.com/
WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW
Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.
In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.
This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.
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