009: Where Networking and Social Media Converge for Realtors with Kenyon Hunter
The Art of Agency - A Launchpad for Realtors
Release Date: 05/04/2023
021: The Final Episode
The Art of Agency - A Launchpad for Realtors
As we bid farewell to the Art of Agency Podcast, Jonathan promises a treasure trove of wisdom and insights. He’ll share his decade-long experience as a real estate agent, unraveling the intricacies of leading a real estate team, the effects of the pandemic on the market, and the necessity of daily market analysis. But more importantly, you'll discover the secret ingredient to real estate success: placing your clients' interests above your commission. In this final episode of The Art of Agency, Jonathan pulls back the curtain on the real estate industry, sharing critical advice to set you up...
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020: The Road to Riches Through Real Estate with Mark Pattison
The Art of Agency - A Launchpad for Realtors
Have you ever wondered how real estate giants rise to the top in a cut-throat industry? In this episode of The Art of Agency, Mark Pattison, the brain behind Porchlight Realty, brokered by eXp, spills the beans on his incredible journey from being a newbie to closing nearly a billion transactions. His secret? A thirst for continuous learning, a knack for surrounding himself with the right kind of people, and an unwavering belief in the power of consistency. Building a successful real estate brokerage is no easy feat, and Mark is no stranger to the challenges. Listen as he details the nuances...
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019: The Power of Video for Your Real Estate Business with Conor Murnane
The Art of Agency - A Launchpad for Realtors
Ever wished you could amplify your real estate business to new heights? Get ready as Jonathan sits down with Conor Murnane, the founder of Video Launch, to discuss the game-changing power of video in real estate. Their conversation traverses many topics, underscoring video's role in personal brand building and its instrumental role in business growth. Drawing from our personal experiences, we highlight the transformative influence of video in fostering relationships and attracting the right clientele. Fear not if you're camera shy or hesitant about judgment. Jonathan and Conor unravel various...
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018: How to Stop Leaving Business on the Table with Ricky Carruth
The Art of Agency - A Launchpad for Realtors
What if you've been going about real estate all wrong? Ricky Carruth, renowned real estate guru and founder of the Carruth Team at eXp Realty Gulf Shores and Zero to Diamond, joins Jonathan and Mallory to provide insight into the key shifts occurring in today's real estate market. Ricky uncovers the hard truth that many agents are struggling, not due to a scarcity of opportunities but because of an overreliance on inbound leads. He argues for a proactive approach, urging agents to embrace outbound prospecting and rediscover the power of personal contact through phone calls. The crux of the...
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017: A Lead Generation Masterclass with Joe Herrera
The Art of Agency - A Launchpad for Realtors
Get ready to skyrocket your real estate lead generation game with Jonathan and Mallory’s special guest Joe Herrera, the broker and co-founder of the Joe Taylor Group and co-founder of Velocity Coaching. Joe shares his expert advice on the importance of consistency in marketing and advertising and how to effectively use social media to generate leads. Discover the secret sauce to reducing lead fatigue and why using other agents' listings can boost your social validation when selling a property. Jonathan and Mallory also dive into the reality of real estate with Joe, discussing the...
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016: Showing Realtors How to Live a Better Life with Austin Cheviron
The Art of Agency - A Launchpad for Realtors
Are you ready to level up your real estate career and learn from the best? This week, Jonathan and Mallory sat down with Austin Cheviron, eXp University's top instructor in 2021 and the co-founder and lead trainer for the Cheviron Group, Cheviron Coaching, and Cast Transaction Services. Austin shares his incredible journey from being on welfare to becoming one of the top agents in his state and how having a child transformed his mindset and fueled his drive for success. In Jonathan and Mallory’s conversation with Austin, they explore the critical role of accountability in the real estate...
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015: Building Your Team and Business with Social Media with Katie Day
The Art of Agency - A Launchpad for Realtors
Are you ready to fast-track your success in the real estate industry? Join Jonathan and Mallory as they interview the phenomenal Katie Day, the founder and team leader of MOVEMETOTX. Katie shares her journey from driving all over town for rentals to building a thriving team and harnessing the power of social media to grow her business. Jonathan and Mallory dive deep with Katie into the importance of consistency in real estate social media, agent-to-agent referrals, and the impact of building strong relationships with other agents in your market. Listen as Katie offers her advice for new agents...
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014: Becoming a Real Estate Agent with an Investor’s Eye with Basia Bubel
The Art of Agency - A Launchpad for Realtors
It’s unusual to hear about a real estate agent who started their real estate career as an investor. However, a real estate agent with that knowledge comes to the field with a breadth of experience most realtors just don’t have. What an experienced investor can bring to the transaction table includes recognizing when someone is a baby investor and needs a realtor with the time to teach them. They can spot a great deal and realize when the agent on the other side of the table isn’t going to be easy to work with. In this episode of The Art of Agency, Basia Bubel joins Jonathan and Mallory...
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013: Building and Scaling Your Real Estate Business with Mike Schumm
The Art of Agency - A Launchpad for Realtors
One of the biggest things that can hold realtors back from building and scaling their businesses is lousy hiring decisions. Many new agents come into the industry believing it’s a sales career, and they often approach it with a hard sales technique. Real estate is a relationship industry. Understanding that and knowing what type of leader you’ll be are two big factors in your success. Being coachable and willing to find a mentor to guide you also contribute to your ability to succeed. In this episode of The Art of Agency, Jonathan and Mallory are speaking with Jonathan’s longtime friend...
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012: Winning Offers in Competitive Markets with Cara O’Neal
The Art of Agency - A Launchpad for Realtors
The real estate market is still challenging in most areas, with bids over the asking price a commonplace occurrence. Clients are making offers on homes they don’t really love, and their agents are having difficult conversations with them about their situation. In a competitive market, clients need a realtor who understands how to communicate, gives guidance on submitting offers, and knows the best times to submit offers on houses. An agent who possesses these qualities offers their clients a better opportunity to compete in multiple offer scenarios. In this episode of The Art of Agency,...
info_outlineMaintaining a sense of professionalism should be a core concept for realtors, but most of them get it wrong. They follow pushy sales tactics, ignore the pleasantries of conversation, and don’t take the time to understand the business.
Authenticity is another area where real estate agents fall short--especially when it comes to social media. Real estate is a relationship-based business; if you can conquer that idea, your relationships will eventually land you the business you want.
In this episode of The Art of Agency, Jonathan and Mallory interview Kenyon Hunter, a thought leader, entrepreneur coach, and motivational speaker. He’s also the CEO of Evolution Ave Group, which is brokered by eXp Realty. Kenyon is a master at networking on social media and has built a lot of his business on the Instagram platform.
You won’t want to miss Kenyon’s social media tips, why authenticity matters, and why pushiness doesn’t sell homes.
In this episode, you will hear:
- Kenyon’s experience with social media and how he transitioned that into his real estate career
- The benefits of displaying authenticity online and how to get out of the “crowded room” on social media to build your brand
- Why he prefers Instagram over other platforms
- Social media is a form of networking and a good icebreaker
- Who you are on Instagram is who you should be in person
- How networking with other professionals can lead to referrals
- Pushiness won’t talk clients into buying a home with you
- Clients don’t want to be sold to
- What’s wrong in real estate in general right now
- The one piece of advice Kenyon would give to new real estate agents
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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/aoa/009 to download it.
Supporting Resources:
Kenyon Hunter’s Website - www.kenyonhunter.com
Find Kenyon on YouTube - youtube.com/@kenyonhunter007
Kenyon’s Facebook - www.facebook.com/therealestateagent007
Kenyon Hunter on Instagram - www.instagram.com/realestateagent007
Connect with Kenyon on LinkedIn - www.linkedin.com/in/kenyonhunter
Kenyon’s Twitter - https://twitter.com/kenyonhunter1
Find Kenyon on TikTok - TikTok - www.tiktok.com/iamkhunter007
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.