018: How to Stop Leaving Business on the Table with Ricky Carruth
The Art of Agency - A Launchpad for Realtors
Release Date: 07/06/2023
021: The Final Episode
The Art of Agency - A Launchpad for Realtors
As we bid farewell to the Art of Agency Podcast, Jonathan promises a treasure trove of wisdom and insights. He’ll share his decade-long experience as a real estate agent, unraveling the intricacies of leading a real estate team, the effects of the pandemic on the market, and the necessity of daily market analysis. But more importantly, you'll discover the secret ingredient to real estate success: placing your clients' interests above your commission. In this final episode of The Art of Agency, Jonathan pulls back the curtain on the real estate industry, sharing critical advice to set you up...
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020: The Road to Riches Through Real Estate with Mark Pattison
The Art of Agency - A Launchpad for Realtors
Have you ever wondered how real estate giants rise to the top in a cut-throat industry? In this episode of The Art of Agency, Mark Pattison, the brain behind Porchlight Realty, brokered by eXp, spills the beans on his incredible journey from being a newbie to closing nearly a billion transactions. His secret? A thirst for continuous learning, a knack for surrounding himself with the right kind of people, and an unwavering belief in the power of consistency. Building a successful real estate brokerage is no easy feat, and Mark is no stranger to the challenges. Listen as he details the nuances...
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019: The Power of Video for Your Real Estate Business with Conor Murnane
The Art of Agency - A Launchpad for Realtors
Ever wished you could amplify your real estate business to new heights? Get ready as Jonathan sits down with Conor Murnane, the founder of Video Launch, to discuss the game-changing power of video in real estate. Their conversation traverses many topics, underscoring video's role in personal brand building and its instrumental role in business growth. Drawing from our personal experiences, we highlight the transformative influence of video in fostering relationships and attracting the right clientele. Fear not if you're camera shy or hesitant about judgment. Jonathan and Conor unravel various...
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018: How to Stop Leaving Business on the Table with Ricky Carruth
The Art of Agency - A Launchpad for Realtors
What if you've been going about real estate all wrong? Ricky Carruth, renowned real estate guru and founder of the Carruth Team at eXp Realty Gulf Shores and Zero to Diamond, joins Jonathan and Mallory to provide insight into the key shifts occurring in today's real estate market. Ricky uncovers the hard truth that many agents are struggling, not due to a scarcity of opportunities but because of an overreliance on inbound leads. He argues for a proactive approach, urging agents to embrace outbound prospecting and rediscover the power of personal contact through phone calls. The crux of the...
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017: A Lead Generation Masterclass with Joe Herrera
The Art of Agency - A Launchpad for Realtors
Get ready to skyrocket your real estate lead generation game with Jonathan and Mallory’s special guest Joe Herrera, the broker and co-founder of the Joe Taylor Group and co-founder of Velocity Coaching. Joe shares his expert advice on the importance of consistency in marketing and advertising and how to effectively use social media to generate leads. Discover the secret sauce to reducing lead fatigue and why using other agents' listings can boost your social validation when selling a property. Jonathan and Mallory also dive into the reality of real estate with Joe, discussing the...
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016: Showing Realtors How to Live a Better Life with Austin Cheviron
The Art of Agency - A Launchpad for Realtors
Are you ready to level up your real estate career and learn from the best? This week, Jonathan and Mallory sat down with Austin Cheviron, eXp University's top instructor in 2021 and the co-founder and lead trainer for the Cheviron Group, Cheviron Coaching, and Cast Transaction Services. Austin shares his incredible journey from being on welfare to becoming one of the top agents in his state and how having a child transformed his mindset and fueled his drive for success. In Jonathan and Mallory’s conversation with Austin, they explore the critical role of accountability in the real estate...
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015: Building Your Team and Business with Social Media with Katie Day
The Art of Agency - A Launchpad for Realtors
Are you ready to fast-track your success in the real estate industry? Join Jonathan and Mallory as they interview the phenomenal Katie Day, the founder and team leader of MOVEMETOTX. Katie shares her journey from driving all over town for rentals to building a thriving team and harnessing the power of social media to grow her business. Jonathan and Mallory dive deep with Katie into the importance of consistency in real estate social media, agent-to-agent referrals, and the impact of building strong relationships with other agents in your market. Listen as Katie offers her advice for new agents...
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014: Becoming a Real Estate Agent with an Investor’s Eye with Basia Bubel
The Art of Agency - A Launchpad for Realtors
It’s unusual to hear about a real estate agent who started their real estate career as an investor. However, a real estate agent with that knowledge comes to the field with a breadth of experience most realtors just don’t have. What an experienced investor can bring to the transaction table includes recognizing when someone is a baby investor and needs a realtor with the time to teach them. They can spot a great deal and realize when the agent on the other side of the table isn’t going to be easy to work with. In this episode of The Art of Agency, Basia Bubel joins Jonathan and Mallory...
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013: Building and Scaling Your Real Estate Business with Mike Schumm
The Art of Agency - A Launchpad for Realtors
One of the biggest things that can hold realtors back from building and scaling their businesses is lousy hiring decisions. Many new agents come into the industry believing it’s a sales career, and they often approach it with a hard sales technique. Real estate is a relationship industry. Understanding that and knowing what type of leader you’ll be are two big factors in your success. Being coachable and willing to find a mentor to guide you also contribute to your ability to succeed. In this episode of The Art of Agency, Jonathan and Mallory are speaking with Jonathan’s longtime friend...
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012: Winning Offers in Competitive Markets with Cara O’Neal
The Art of Agency - A Launchpad for Realtors
The real estate market is still challenging in most areas, with bids over the asking price a commonplace occurrence. Clients are making offers on homes they don’t really love, and their agents are having difficult conversations with them about their situation. In a competitive market, clients need a realtor who understands how to communicate, gives guidance on submitting offers, and knows the best times to submit offers on houses. An agent who possesses these qualities offers their clients a better opportunity to compete in multiple offer scenarios. In this episode of The Art of Agency,...
info_outlineWhat if you've been going about real estate all wrong?
Ricky Carruth, renowned real estate guru and founder of the Carruth Team at eXp Realty Gulf Shores and Zero to Diamond, joins Jonathan and Mallory to provide insight into the key shifts occurring in today's real estate market. Ricky uncovers the hard truth that many agents are struggling, not due to a scarcity of opportunities but because of an overreliance on inbound leads. He argues for a proactive approach, urging agents to embrace outbound prospecting and rediscover the power of personal contact through phone calls. The crux of the discussion centers around the potential surge of first-time homebuyers who, believe it or not, could unlock the largest wave of buyers in a long-time.
Are you a deal-focused or people-focused agent? Ricky advocates for a pivotal shift in perspective - from focusing solely on the deal to emphasizing the person. He illustrates the importance of fostering relationships and creating a lasting database of clients. Strategies like weekly emailing and exceptional customer service can help you build a long-term, sustainable business that isn't just transactional. Ricky warns of the pitfalls of filtering out potential clients, reminding us that each person we engage with is a possible opportunity missed.
The conversation gets even more interesting as Ricky elaborates on the win-win concept in real estate. He walks us through the importance of staying active and doing the right things, regardless of market trends. Choosing a brokerage and the implications of signing long-term team agreements or bonuses also take center stage. He stresses the importance of building a strong reputation and developing solid client relationships.
Jonathan and Mallory round up their discussion with Ricky by sharing the value of his coaching program and social media presence. This episode promises to be a game-changer in your real estate journey.
In this episode, you will hear:
- The importance of outbound prospecting, using phone calls and personal contact, to grow real estate businesses
- Why you should be focusing on clients, not the deal, as a key to building lasting relationships and generating referrals
- The concept of a win-win in real estate and why you should stay active and do the right things even in a declining market
- Ricky’s warning against signing long-term team agreements or bonuses when choosing a brokerage and instead focusing on building reputations and strong relationships with clients
- The potential value of his coaching program, Zero to Diamond, and the role of social media in the real estate industry
- Some of Ricky’s practical strategies for building confidence in real estate agents, encouraging them to practice making calls and creating videos to improve their skills and overcome the fear of rejection
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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/018 to download it.
Supporting Resources:
Zero to Diamond - zerotodiamond.com
Ricky Carruth’s YouTube Channel - www.youtube.com/@RickyCarruth
Find Ricky Carruth on Instagram - www.instagram.com/rickycarruth
Connect with Ricky on LinkedIn - www.linkedin.com/in/ricky-carruth-373359161
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.