012: Winning Offers in Competitive Markets with Cara O’Neal
The Art of Agency - A Launchpad for Realtors
Release Date: 05/25/2023
The Art of Agency - A Launchpad for Realtors
As we bid farewell to the Art of Agency Podcast, Jonathan promises a treasure trove of wisdom and insights. He’ll share his decade-long experience as a real estate agent, unraveling the intricacies of leading a real estate team, the effects of the pandemic on the market, and the necessity of daily market analysis. But more importantly, you'll discover the secret ingredient to real estate success: placing your clients' interests above your commission. In this final episode of The Art of Agency, Jonathan pulls back the curtain on the real estate industry, sharing critical advice to set you up...
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One of the biggest things that can hold realtors back from building and scaling their businesses is lousy hiring decisions. Many new agents come into the industry believing it’s a sales career, and they often approach it with a hard sales technique. Real estate is a relationship industry. Understanding that and knowing what type of leader you’ll be are two big factors in your success. Being coachable and willing to find a mentor to guide you also contribute to your ability to succeed. In this episode of The Art of Agency, Jonathan and Mallory are speaking with Jonathan’s longtime friend...
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The real estate market is still challenging in most areas, with bids over the asking price a commonplace occurrence. Clients are making offers on homes they don’t really love, and their agents are having difficult conversations with them about their situation. In a competitive market, clients need a realtor who understands how to communicate, gives guidance on submitting offers, and knows the best times to submit offers on houses. An agent who possesses these qualities offers their clients a better opportunity to compete in multiple offer scenarios. In this episode of The Art of Agency,...
info_outlineThe real estate market is still challenging in most areas, with bids over the asking price a commonplace occurrence. Clients are making offers on homes they don’t really love, and their agents are having difficult conversations with them about their situation.
In a competitive market, clients need a realtor who understands how to communicate, gives guidance on submitting offers, and knows the best times to submit offers on houses. An agent who possesses these qualities offers their clients a better opportunity to compete in multiple offer scenarios.
In this episode of The Art of Agency, Jonathan and Mallory welcome Cara O’Neal to the show. Cara is a real estate agent who covers Bucks and Montgomery Counties in Pennsylvania. She prides herself on being a professional and knowledgeable ally for her clients and is ready to negotiate on their behalf.
Cara’s conversation with Jonathan and Mallory dives into how she gets her clients’ offers accepted in multiple-offer situations, her process for helping them understand what they’re purchasing and agreeing to, and why relationships with other real estate agents matter so much.
In this episode, you will hear:
- What led Cara to get into real estate and why doing it part-time just wasn’t working for her
- Cara’s strategy for getting her clients’ offers accepted and what she’s doing to educate them to get them to agree to make competitive offers
- The tough dialogues she’s having with her clients about rejected offers and why it might not have been the right house for them
- Why Cara asks her clients to initial and sign on the details of an offer to make sure they understand what they’re agreeing to
- The importance of working with local lenders when it comes to appraising and valuing the home
- The benefits of bidding on homes during times of the year when people are on vacation
- Why new agents should have a team or mentor supporting them as they begin to write contracts for clients
- Building relationships with other agents and how that can help you as an agent
- Cara’s thoughts on agents who don’t communicate
- The real secret to success in real estate
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Supporting Resources:
Cara O’Neal’s website - caraoneal.kw.com
Cara’s Facebook page - www.facebook.com/ceonealrealtor
Find Cara on Instagram - www.instagram.com/ceo_nealrealtor
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.