134 - Laryssa and Liz Spill the Tea on JCK & Couture 2025
Release Date: 06/16/2025
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #159, we’re talking about a challenge that hits a lot of jewelry business owners: you’re offering a little bit of everything… and now you feel scattered, unsure what to talk about, and overwhelmed by the pressure to “keep up.” We break down why simplifying your offers isn’t limiting — it’s the...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #158, we’re talking about a feeling almost every jewelry brand owner knows: posting “just to post” or sending an email because you feel like you should. We break down the difference between intentional visibility (the kind that builds trust, momentum, and sales) and marketing noise (the kind that drains...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #157, we’re breaking down how to plan your year in a way that actually feels doable — not like a constant game of catch-up. We talk about why planning often fails jewelry designers (hint: it’s usually too idealistic or too vague), and how to create a realistic rhythm that matches buyer behavior, your...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #156, we’re diving into the trends shaping 2026 — not just what people are buying, but how they’re buying and what that means for your marketing. We talk about how AI is shifting search and trust online, why flexibility is no longer optional, and why consistency from your brand matters more than ever (even...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #155, we’re kicking off 2026 with a topic that can feel equal parts exciting and overwhelming: goals. We talk about how we approach goal setting personally and professionally, why January can be a surprisingly powerful moment for clarity (even when it’s dark, cold, and your brain is still recovering from the...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jewelry industry, from working in digital marketing and taking a leap across the country, to discovering the artistry, people, and community that made her stay. She opens up about what she’s...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. n Episode #153, we’re flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her career, and the lessons she’s learned from nearly a decade of helping jewelry brands grow. From leaving the East Coast, to building a marketing agency from the ground up, to navigating burnout,...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #152, we’re looking ahead to 2026 and talking about how to plan for a year with more focus, intention, and balance. Whether you’re dreaming up big business goals, craving more creative space, or simply looking for a more grounded approach to the year ahead, this episode walks you through how to reflect,...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #151, we’re digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #150, we’re unpacking what truly drives jewelry purchases. Spoiler: it’s never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they’re choosing how they want to feel and what they want to express. 💎 In this episode, you’ll learn: ...
info_outlineWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to Success with Jewelry Episode #134! In this episode, we’re breaking down Vegas jewelry week: Laryssa shares her on-the-ground experience walking both JCK and COUTURE, Liz dives into the shows' Instagram content highlights, and we discuss trends we spotted—whimsical designs, nostalgic vibes, unique chains, sculptural shapes, and playful movement.
✨ And for Insiders, we’ll continue the unfiltered conversation—sharing more behind-the-scenes stories from the Vegas trade shows, how we prepped, what surprised us, and our thoughts on the growing influencer presence and what it means for the industry. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!