151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #151, we’re digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that impacts every decision you make in your business.

💎 In this episode, you’ll learn:

• Why pricing feels harder than ever (rising materials, imposter syndrome, emotional discomfort)

• The difference between something being “too expensive” and “not in someone’s budget”

• How to talk about the value of your work without over-explaining or overselling

• Why underpricing often really means underpaying yourself

• The hidden costs of overworking, saying yes to everything, and ignoring burnout

• Why your creativity, experience, and craftsmanship are worth far more than you think

• How to confidently communicate boundaries—with clients, with retail partners, and with yourself

• What your existing audience already knows: there is room for you, and your work matters

• The mindset shift required to stop apologizing for pricing and start advocating for your business

• How to reconnect with pride and passion for your craft (and why this fuels better marketing)

🔒 Insider Bonus – What You’ll Get When You Join:

• A deeper conversation about burnout, boundaries, and mindset

• Practical pricing reflection questions to guide your next adjustments

• How to evaluate the markets and events draining your time—and what to cut

• A simple framework for communicating value without oversharing or apologizing

• Daily mindset check-ins to support confidence and consistency

• Real talk on goal-setting at the end of a hard year

• A look into how we personally navigate doubt, comparison, and imposter syndrome

• Gentle rituals and habits to protect your mental health during busy seasons

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

About Your Hosts

Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.