158 - Laryssa and Liz on Visibility vs Noise: Showing Up With Intention

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #158, we’re talking about a feeling almost every jewelry brand owner knows: posting “just to post” or sending an email because you feel like you should. We break down the difference between intentional visibility (the kind that builds trust, momentum, and sales) and marketing noise (the kind that drains your energy and gets lost in the scroll).

We also dig into why so many jewelry designers are still feeling burnt out after a tough year — and how a “softer approach” to marketing can actually be more effective for both you and your audience. You’ll hear practical reflection questions to run your content through before you hit post, plus how to build structure around a simpler content plan if you’re someone who needs a framework to stay consistent.

💎 In this episode, you’ll learn:

• The difference between visibility and noise (and how to tell which one you’re creating)

• Why “consistency” doesn’t mean constant — and why that matters in 2026

• How algorithm anxiety and comparison culture push you into posting out of obligation

• The 3 questions to ask before sharing anything: Why am I sharing this? Who is it for? What do I want them to feel/understand?

• Why personal content needs context + boundaries to build trust (not confusion)

• What types of content tend to create the most meaningful traction: values, process, origin story, behind-the-scenes, and engagement

• How to build structure with 3–5 core themes so you can show up less without drifting

• A key reflection: what content actually brings clients — and what content just feels like an obligation

🔒 Insider Bonus – What You’ll Hear When You Join:
In the insiders-only continuation, Laryssa and Liz get specific about a realistic marketing rhythm (email + social), share a sustainable baseline cadence, and brainstorm content ideas for late January and February — including Valentine’s angles that don’t have to feel overly salesy.

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.