Success With Jewelry
Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We’re here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.
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154 - Laryssa Interviews Liz Kantner on Finding Your Place in the Jewelry Industry, Community, and Evolving Success
12/15/2025
154 - Laryssa Interviews Liz Kantner on Finding Your Place in the Jewelry Industry, Community, and Evolving Success
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jewelry industry, from working in digital marketing and taking a leap across the country, to discovering the artistry, people, and community that made her stay. She opens up about what she’s learned from years of working closely with independent designers, how her services and perspective have evolved alongside a rapidly changing industry, and what truly helps jewelry brands stand out today. This conversation is reflective, honest, and deeply human — touching on creativity, burnout, community, identity, and redefining success in a way that feels grounded and sustainable. 💎 In this episode, you’ll learn: How Liz unexpectedly entered the jewelry industry and why she never left What working for Todd Reed taught her about craftsmanship, storytelling, and the power of people Why community plays such a critical role in long-term success for jewelry designers How Liz’s business evolved from social media management to education and mentorship Why chasing trends and bending your brand to fit buyers can lead to losing focus What truly helps jewelry brands stand out in a crowded market How Liz defines creativity — and why it doesn’t always look the way we expect How her definition of success has shifted toward calm, fulfillment, and local connection Her best advice for designers just starting out today Designers, books, and creative ideas currently inspiring her 🔒 Insider Bonus – What You’ll Hear When You Join: This episode continues with a deeper, more vulnerable insiders-only conversation where Liz and Laryssa go behind the scenes on self-doubt, imposter syndrome, personal evolution, and the emotional side of running a creative business. 👉 Love this teaser? Unlock the full insider episode at for instant access and more exclusive content. About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at .
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153 - Liz Interviews Laryssa About Building Joy Joya, Reinvention, and Finding Joy in Business
12/08/2025
153 - Liz Interviews Laryssa About Building Joy Joya, Reinvention, and Finding Joy in Business
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. n Episode #153, we’re flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her career, and the lessons she’s learned from nearly a decade of helping jewelry brands grow. From leaving the East Coast, to building a marketing agency from the ground up, to navigating burnout, reinvention, and shifting business models — Laryssa shares openly about the realities of entrepreneurship and the creative, strategic, and personal growth that comes with it. You'll also hear what inspires her outside of jewelry, what success means to her right now, and which marketing philosophies continue to guide her work. 💎 In this episode, you’ll learn: How Laryssa made an unexpected leap from teaching creative writing to the jewelry industry Why moving across the country became the catalyst for starting Joy Joya The early days of Joy Joya — including what services she originally offered The biggest lessons she’s learned in 10 years of running a digital business Why adaptability, evolution, and openness to change are essential for business growth What makes jewelry marketing uniquely emotional, educational, and story-driven The #1 marketing challenge most jewelry brands still struggle with How podcasting has transformed Laryssa’s confidence, content strategy, and client work What success looks like for her now — personally and professionally Her favorite things outside business (tennis, cooking, Spanish podcasts, and her dog Charlotte!) The jewelry trends she loves right now Her go-to podcast for Spanish learners (“No Hay Tos”) 🔒 Insider Bonus – What You’ll Hear When You Join: Laryssa’s favorite marketing tools, systems, and platforms (including the ones she relies on daily) How she organizes content creation, client projects, and her internal team workflows The real emotional challenges of evolving a business — and how to navigate leadership insecurity What it takes to shift direction when your business grows or changes How her team works behind the scenes using Notion, Asana, Klaviyo, and more Honest reflections on niching down, burnout, and redefining long-term goals A deeper conversation about creativity, operational growth, and staying aligned Questions YOU can answer to reflect on your own business evolution 👉 Love this teaser? Unlock the full insider episode at for instant access and more exclusive content. About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at .
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152 - Laryssa and Liz on Planning 2026 With Clarity, Confidence, and Less Overwhelm
12/01/2025
152 - Laryssa and Liz on Planning 2026 With Clarity, Confidence, and Less Overwhelm
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #152, we’re looking ahead to 2026 and talking about how to plan for a year with more focus, intention, and balance. Whether you’re dreaming up big business goals, craving more creative space, or simply looking for a more grounded approach to the year ahead, this episode walks you through how to reflect, reset, and build a plan that supports both your business and your life. 💎 In this episode, you’ll learn: Why end-of-year reflection matters—and how to make it less overwhelming (yes, treats encouraged) What numbers to review: sales, marketing, growth, customer feedback, and more How identifying your “quiet wins” can boost confidence heading into a new year The power of defining your big-picture vision for 2026 How to break your yearly goals into quarterly and monthly milestones Why “selling X pieces” or “reaching X subscribers” can make big goals feel more achievable How to build supportive habits and systems that reinforce your plans The importance of protecting your creative time and avoiding burnout Why January’s renewed energy makes it the perfect time to set the tone for the year Simple tools for staying consistent: check-ins, accountability partners, co-working, and more Why your plan doesn’t need to be perfect—or fully mapped out until December 2026 🔒 Insider Bonus – What You’ll Get When You Join: A candid look at how solopreneurs get stuck in busywork—and how to break the cycle Why it’s so hard to prioritize big-picture planning (and how to build the discipline for it) The emotional blocks behind self-direction, motivation, and business development Behind-the-scenes examples of how we struggle with planning, consistency, and boundaries Real talk on falling behind in your own marketing (and how to reset without shame) Our exact strategies for protecting CEO time, creativity, and long-term projects How small rituals—like monthly check-ins and weekly co-working—actually keep you on track Why your plan should evolve throughout the year, not stay rigid The mindset shift required to feel less reactive and more in control as a business owner 👉 Love this teaser? Unlock the full insider episode at for instant access and more exclusive content. About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at .
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151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft
11/17/2025
151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #151, we’re digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that impacts every decision you make in your business. 💎 In this episode, you’ll learn: Why pricing feels harder than ever (rising materials, imposter syndrome, emotional discomfort) The difference between something being “too expensive” and “not in someone’s budget” How to talk about the value of your work without over-explaining or overselling Why underpricing often really means underpaying yourself The hidden costs of overworking, saying yes to everything, and ignoring burnout Why your creativity, experience, and craftsmanship are worth far more than you think How to confidently communicate boundaries—with clients, with retail partners, and with yourself What your existing audience already knows: there is room for you, and your work matters The mindset shift required to stop apologizing for pricing and start advocating for your business How to reconnect with pride and passion for your craft (and why this fuels better marketing) 🔒 Insider Bonus – What You’ll Get When You Join: A deeper conversation about burnout, boundaries, and mindset Practical pricing reflection questions to guide your next adjustments How to evaluate the markets and events draining your time—and what to cut A simple framework for communicating value without oversharing or apologizing Daily mindset check-ins to support confidence and consistency Real talk on goal-setting at the end of a hard year A look into how we personally navigate doubt, comparison, and imposter syndrome Gentle rituals and habits to protect your mental health during busy seasons 👉 Love this teaser? Unlock the full insider episode at for instant access and more exclusive content. About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at .
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150 - Laryssa and Liz on Why People Really Buy Jewelry (and How to Speak to It)
11/10/2025
150 - Laryssa and Liz on Why People Really Buy Jewelry (and How to Speak to It)
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #150, we’re unpacking what truly drives jewelry purchases. Spoiler: it’s never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they’re choosing how they want to feel and what they want to express. 💎 In this episode, you’ll learn: The core motivations behind jewelry purchases (milestones, self-expression, commemoration, gifting, and “treat yourself” moments) How emotional connection and brand trust shape buying decisions (and why loyalty beats constant new-customer hunting) Where values alignment fits in—and simple ways to show yours without soapboxing How to speak to benefits (feelings, meaning, wearability) instead of just features (materials, carat weight) Practical messaging tips: product-page copy that leads with feeling, stories customers can retell, and using email to nurture repeat buyers What to show: testimonials and social proof, behind-the-scenes proof of craftsmanship, and clear choices (drops, small edits) to reduce overwhelm Styling suggestions and “use cases” that help buyers picture your pieces in their life 🔒 Insider Bonus – What You’ll Get When You Join: A step-by-step framework to write emotion-first product descriptions (with fill-in prompts) A simple “values in action” checklist you can sprinkle across product pages, emails, and IG A one-of-a-kind/drop strategy that builds healthy urgency—without yucky pressure Real talk on how to gather and use social proof (even if you’re just getting started) Our mini content plan: exactly what BTS to capture weekly (and where to use it) 👉 Love this teaser? Unlock the full insider episode at for instant access and more exclusive content. About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at .
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149 - Laryssa and Liz on Using Behind-the-Scenes Content to Build Trust
11/03/2025
149 - Laryssa and Liz on Using Behind-the-Scenes Content to Build Trust
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #149, we’re diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it’s bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of content reveals the heart of your brand—and builds serious trust. 💎 In this episode, you’ll learn: Why behind-the-scenes content boosts connection and confidence Easy content ideas—from process shots to day-in-the-life reels How even luxury brands are embracing BTS (and why it matters) Where to share: social, email, product pages, and more Tips for building a BTS habit without disrupting your flow How BTS helps differentiate you from mass-produced competitors 🔒 Insider Bonus – What You’ll Get When You Join: Real-world examples from high-end brands doing BTS right Creative ways to use BTS in your marketing without video How to organize and plan BTS content like a pro Mindset and strategy chat: getting comfortable showing up on camera Practical tools and workflow hacks for less overwhelm 👉 Love this teaser? Unlock the full insider episode at for instant access and more exclusive content. About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at .
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148 - Laryssa and Liz Chat With Tracey Carswell About Getting Organized With Google Tools
10/27/2025
148 - Laryssa and Liz Chat With Tracey Carswell About Getting Organized With Google Tools
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #148, we’re joined by Tracey Carswell, a queer and trans non-binary coach, curator, educator, speaker, and artist whose work promotes equity for creatives and entrepreneurs. Tracey is the founder of Powerful in Pink, a platform that offers coaching, business support, curation, and community for artists and entrepreneurs, and the co-founder of Queer Metalsmiths, a space that uplifts LGBTQIA+ jewelers, metalsmiths, and makers. In this episode, we’re diving into a topic every creative business owner can benefit from — how to use Google Tools to get organized. Tracey shares practical, real-world advice for streamlining your creative business with Drive, Docs, Sheets, and more, so you can spend less time managing chaos and more time doing what you love. 💌 In this episode, you’ll learn: Why creatives often struggle with organization — and how to shift that mindset How to use Google Drive, Docs, and Sheets to simplify collaboration and stay consistent Practical tools and time management tips to keep your jewelry business on track How organization actually supports creativity and frees up mental space The “best system is the one you’ll use” approach to staying organized ✨ For Insiders ONLY, Tracey goes even deeper — walking us through how to set up simple Google-based systems to manage production, marketing, and client communication, plus a bonus walkthrough on Google Calendar’s hidden scheduling link and templates to start using today. 🎧 Ready to get organized and fall in love with your systems? Listen now — and if you’re not yet an Insider, join us for the bonus content at . About Our Guest Tracey Carswell (they/them) is a queer and trans non-binary coach, curator, educator, speaker, and artist. As the founder of Powerful in Pink and co-founder of Queer Metalsmiths, Tracey supports creatives and entrepreneurs with coaching, community, and tools for sustainable success. Their work focuses on building inclusive spaces and helping artists bring structure to their creative flow. Connect with Tracey: About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at .
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147 - Laryssa and Liz Chat With Designer Grace Laemmler About the Success With Jewelry Rebrand
10/20/2025
147 - Laryssa and Liz Chat With Designer Grace Laemmler About the Success With Jewelry Rebrand
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #147, we’re thrilled to welcome Grace Laemmler, the talented graphic designer behind Success With Jewelry’s brand-new logo and visual identity. Grace is the owner of Shepherd Design Inc. and brings more than eight years of experience helping creative businesses—from Halifax to New York and beyond—express their unique style through thoughtful, strategic design. In this episode, we chat about the inspiration, collaboration, and creative process that shaped our rebrand. We also explore what makes a successful design partnership and how strong visual identity can elevate a jewelry brand’s marketing and storytelling. 💌 In this episode, you’ll learn: Why we decided it was time to rebrand Success With Jewelry How the creative process unfolded—from mood boards to final logo The balance between two distinct founder aesthetics and how we found harmony Why branding matters for independent jewelry designers and makers Signs that it’s time to refresh your brand identity What to look for when hiring and collaborating with a designer Common mistakes small businesses make with their visual branding ✨ For Insiders ONLY, we go even deeper: Behind-the-scenes insights on maintaining brand consistency, applying your visual identity across platforms, and translating your jewelry aesthetic into strong, cohesive visuals. 🎧 Ready to see how branding can transform your business? Listen now—and if you’re not yet an Insider, join us for the bonus content at . About Our Guest Grace Laemmler, the proud owner of Shepherd Design Inc., is a highly skilled graphic designer with over eight years of experience. A graduate of NSCAD University, Grace has collaborated with clients across Canada and internationally, from Halifax to New York to the Netherlands. Her portfolio spans digital and print design, from websites and social media graphics to business cards and catalogues. Notable organizations such as NSCAD University, NYC Jewelry Week, and the Stay Gold Collective have trusted her creative direction. Grace brings the same focus and discipline she applies as a Brazilian Jiu-Jitsu athlete to her design practice, crafting work that’s both intentional and visually striking. Connect with Grace: About Your Hosts Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at .
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146 - Laryssa and Liz on Post-Purchase Strategies to Keep Your Jewelry Customers Coming Back
10/13/2025
146 - Laryssa and Liz on Post-Purchase Strategies to Keep Your Jewelry Customers Coming Back
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #146, we’re talking about one of the most overlooked parts of jewelry marketing — what happens after the sale. Once someone buys from you, how do you make sure they come back again? From thoughtful post-purchase emails to segmenting your customers and building trust, we’re sharing practical ways to turn one-time buyers into lifelong fans. 💡 In this episode, you’ll learn: Why nurturing past customers can be more valuable than finding new ones How to design a post-purchase flow that feels personal, not robotic Tips for timing win-back emails and keeping your list organized Why trust and accessibility are key to building repeat business How to use customer data — like wishlists or event tags — to reconnect when it matters most 🔒 Insider Bonus – What you’ll get when you join: We go deeper on advanced strategies for customer retention, including how to identify repeat-purchase timing for higher-end jewelry, creative ways to re-engage lapsed buyers, and how to make your emails feel as thoughtful as your jewelry. 👉 Love the teaser? Get the full bonus conversation: join for immediate access. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today’s marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She’s also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at .
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145 - Laryssa and Liz on Knowing When (and Whether) to Keep Going With Your Jewelry Business
10/06/2025
145 - Laryssa and Liz on Knowing When (and Whether) to Keep Going With Your Jewelry Business
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #145, we’re talking about one of the most universal — yet rarely discussed — questions every business owner faces: Should I keep going? When things are easy, you rarely question your path. But when challenges hit — whether that’s slowing sales, changing industry trends, or mounting self-doubt — it can leave you wondering if it’s time to push forward, pivot, or walk away. In this honest conversation, we share our personal experiences navigating tough seasons, rethinking our paths, and rediscovering why we do this work in the first place. 💡 In this episode, you’ll learn: Why questioning your business is a natural and essential part of growth How to reframe setbacks as opportunities for deeper alignment Why difficult seasons often build the strongest businesses Ways to tell if it’s time to double down or step back How to give yourself permission to feel frustrated without giving up 🔒 Insider Bonus – What you’ll get when you join: How to set clear boundaries and choose aligned clients Why protecting your energy is more valuable than chasing every dollar Strategies for managing burnout and staying connected to your purpose How to identify red flags early and screen clients effectively A practical framework for balancing growth with mental well-being 👉 Love the teaser? Get the full bonus conversation: Join Insiders at for immediate access. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at .
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144 - Laryssa and Liz on Education as a Jewelry Marketing Strategy
09/29/2025
144 - Laryssa and Liz on Education as a Jewelry Marketing Strategy
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #144, we’re diving into one of the most overlooked yet powerful tools in your marketing toolbox: education. Whether it’s storytelling, content creation, or building deeper connections with your audience, educational marketing can position your brand as a trusted resource — but only if it’s done right. We explore how to make education engaging (not boring!), why it’s key to customer loyalty, and how to share your knowledge in ways that feel fresh, authentic, and deeply aligned with your brand values. 💡 In this episode, you’ll learn: Why educational content is so effective in building trust and credibility How to keep your audience engaged (and not feeling like they’re in a classroom) Ways to make everyday details — even the ones you take for granted — exciting to your customers Tips for blending education with storytelling and entertainment How answering simple questions can boost your visibility and even help you stand out against AI-generated content 🔒 Insider Bonus – What you’ll get when you join: Fresh ideas for weaving education into email and social content How to use style tips and “permission-based” advice to deepen customer connection Ways to break out of the “product, product, product” email cycle Strategies to make your brand storytelling more compelling than AI copy A guide to infusing more detail and perspective into your content — so it resonates deeply with your audience 👉 Love the teaser? Get the full bonus conversation: Join Insiders at for immediate access. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at .
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143 - Laryssa and Liz on Packaging as Part of the Customer Experience
09/22/2025
143 - Laryssa and Liz on Packaging as Part of the Customer Experience
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #143, we’re digging into a detail that’s easy to overlook but hugely influential: your packaging. From doorstep to unboxing, your presentation sets the tone, communicates values, and can spark share-worthy moments. We’ll cover how to reinforce your brand at every touchpoint and make smart, intentional choices—even on a budget. 💌 In this episode, you’ll learn: Why packaging is part of your brand narrative—not an afterthought How to craft a memorable unboxing experience that matches your price point Practical ways to balance cost, sustainability, and aesthetics Small touches with big impact (handwritten notes, tissue/stickers, scent, wax seals) How to encourage UGC and unboxing content (and what to include in the box) Forecasting needs so you don’t get stuck with excess or outdated packaging 🔒 Insider Bonus – What you’ll get when you join: Real examples of standout unboxing (pouches, branded tissue, wax seals, scent, vintage ephemera) Budget-friendly upgrades that feel premium without high MOQs Sustainability + reuse ideas customers actually appreciate Plug-and-play UGC insert copy to boost unboxing shares What to do when you’re sitting on old packaging during a rebrand A quick quality checklist for busy seasons 👉 Love the teaser? Get the full bonus conversation: Join Insiders at for immediate access. About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at .
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142 - Laryssa and Liz Interview Brienne and Chelsea of Society of North American Goldsmiths (SNAG)
09/15/2025
142 - Laryssa and Liz Interview Brienne and Chelsea of Society of North American Goldsmiths (SNAG)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #142, we’re thrilled to welcome Brienne Rosner (Executive Director) and Chelsea Rowe (Communications Specialist) of the Society of North American Goldsmiths (SNAG)—a nonprofit that’s been supporting jewelers, metalsmiths, and makers for 50+ years. From exhibitions and conferences to the iconic Metalsmith magazine, SNAG champions community, opportunity, and education across the full spectrum of the field. In this conversation, Brienne and Chelsea share how SNAG is evolving to be more inclusive and connected than ever—spanning fine jewelry to blacksmithing, students to long-time pros—and how independent designers can plug into resources, find “their people,” and grow. 💌 In this episode, you’ll learn: What SNAG is, who it serves, and how membership benefits independent designers at every stage Simple ways to build community (even if you’re remote)—from monthly In Conversation meetups to NYC Jewelry Week gallery crawls How SNAG’s virtual symposium and year-round programming create access and connection Why Metalsmith magazine remains a vital platform—and how to pitch or subscribe Where to find grants, open calls, jobs, workshops, and more via SNAG’s Opportunities Board Inclusive exhibition practices that level the playing field—and what juries look for ✨ For Insiders ONLY, we go even deeper: Practical community-building tips for busy makers (how to “just show up,” minus the overwhelm) Networking for introverts and artists with social anxiety—realistic ways to make it work Smart routines for discovering opportunities (grants, exhibitions, open calls) and staying on top of them Photo submission guidelines that help your work shine (clarity, context, cropping) How SNAG structures shows, markets, and trunk shows to welcome both emerging and established artists 🎧 Ready to connect with community, opportunity, and visibility? Listen now—and if you’re not yet an Insider, join us for the bonus content at . About Our Guests Brienne Rosner is Executive Director at SNAG, where she guides programs spanning exhibitions, conferences, publications, virtual events, and more—bringing together diverse makers across the jewelry and metals community. Chelsea Rowe is SNAG’s Communications Specialist, amplifying the organization’s mission through social, events, and member outreach; she’s also an artist whose work bridges storytelling and metal. Join SNAG: About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at .
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141 - Laryssa and Liz on Holiday Planning for Jewelry Brands: Strategies, Timelines, and Key Dates
09/08/2025
141 - Laryssa and Liz on Holiday Planning for Jewelry Brands: Strategies, Timelines, and Key Dates
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #141, we’re diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you’re prepared. We’re breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand values. From custom order cutoffs to inventory planning, we’ll guide you through the steps to reduce stress, protect your energy, and maximize sales this season. 💌 In this episode, you’ll learn: Why holiday planning matters—even if most of your clients are self-purchasers How to set and communicate custom and made-to-order deadlines clearly Tips for consistent messaging across email, social, and your website Smart strategies for inventory, merchandising, and creating gift guides Ways to protect your energy and set boundaries during a busy season ✨ For Insiders ONLY, we go even deeper: We share examples of seasonal campaigns that work Tips to help you stay organized, confident, and ready to shine this season. 🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you’re not yet an Insider, join us for the bonus content at . About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at .
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140 - Laryssa and Liz Interview SEO Expert Holly Callis
08/25/2025
140 - Laryssa and Liz Interview SEO Expert Holly Callis
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #140, we’re thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy that connects. In this conversation, Holly breaks down the difference between copywriting and content writing (yes, there’s a big one!), the most common mistakes jewelry brands make in their product descriptions and emails, and how to write a homepage that actually works. We also dive into SEO—without making it scary—and why words are just as important as beautiful visuals when it comes to building trust and driving sales. Find Holly here: 💌 In this episode, you’ll learn: The clear difference between copywriting and content writing—and why it matters for your jewelry business The #1 mistake jewelry brands make in product descriptions (and how to fix it) How to write a homepage that converts without overwhelming your visitors Beginner-friendly SEO tips that make your site more discoverable without sounding robotic Why consistency in messaging is the not-so-sexy but essential key to success ✨ For Insiders ONLY, we go even deeper: Overrated copywriting advice you can ignore How to use AI tools for writing without losing the human touch What to do when you’re “too close” to your own brand story and feel stuck Holly’s favorite jewelry brands to follow for copy and storytelling inspiration 🎧 Ready to transform the way you write about your brand and products? Listen now - and if you’re not yet an Insider, join us for the bonus content at . About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at .
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139 - Laryssa and Liz on Mastering Direct Outreach to Grow Your Jewelry Business
08/18/2025
139 - Laryssa and Liz on Mastering Direct Outreach to Grow Your Jewelry Business
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #139, we’re diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you’re connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We’re sharing why direct outreach is so effective, how to make it feel authentic, and how to create a system so you can follow up consistently. 💌 In this episode, you’ll learn: Why direct outreach can generate faster results than waiting on social media or email marketing alone How to reframe “dropped balls” as opportunities waiting to be uncovered Tips for crafting short, personal messages that get responses The importance of follow-up—and how to do it without feeling pushy ✨ For Insiders ONLY, we go even deeper: Real examples of outreach messages for retailers and editors How to track outreach and relationship details without fancy tools Strategies to boost your confidence when reaching out Why sales is really an act of service—and how to embrace that mindset 🎧 Ready to start building more meaningful connections and driving sales? Listen now—and if you’re not yet an Insider, join us for the bonus content at . About Your Hosts Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at .
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138 - Laryssa and Liz Share Tips For Making Smarter Marketing Decisions With Google Analytics
08/11/2025
138 - Laryssa and Liz Share Tips For Making Smarter Marketing Decisions With Google Analytics
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you’ve set it up or not, we’re breaking it down in a super accessible way—no tech jargon required. You’ll learn how to start making smarter, data-informed decisions about your marketing efforts. 📊 In this free episode, we cover: What Google Analytics is and how it supports your marketing goals The most important metrics to track (and which ones to ignore) What terms like “sessions,” “engagement rate,” and “referral traffic” really mean Why you shouldn’t let low traffic or bounce rate discourage you For Insiders ONLY, we go even deeper with: Real-world examples of troubleshooting a sales slowdown Using data to plan your next marketing push Why numbers alone don’t tell the whole story (and what else to pay attention to) Tips for tracking marketing effectiveness across multiple platforms 🎧 Not an Insider yet? Join today for just $5/month to get access to bonus episodes, unfiltered convos, and exclusive community perks: Liz Kantner helps independent jewelry artists find their unique voices and confidently show up. She's the founder of the Stay Gold Collective and offers marketing consulting with heart: Laryssa Wirstiuk is the founder of Joy Joya, a marketing agency for jewelry brands. She’s also the creator of JoyDeck, an email + SMS marketing platform that simplifies strategy for jewelry designers: Listen in to start understanding your marketing data—and using it to grow.
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137 - Laryssa and Liz Are Taking a Short Summer Break—But They're Still Here for You!
07/14/2025
137 - Laryssa and Liz Are Taking a Short Summer Break—But They're Still Here for You!
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #137! This isn’t a typical episode—it’s more of a quick update as we prepare for a short summer break from the free podcast. We’re hitting pause until August 11th so we can come back refreshed, re-energized, and better than ever with more strategic and supportive content for our listeners. But don’t worry—we’re not going anywhere, and our Insider members will still get weekly content! 🌞 In this short update, we’re sharing: Why we’re taking a break from free episodes this summer What we’re working on behind the scenes (spoiler: a brand refresh!) How we’re evolving the podcast to better serve our community A special NYC meetup happening August 3rd (come hang out!) For Insiders ONLY, we also get real about: The challenges of disconnecting from work (especially in marketing!) The emotional toll of digital marketing mistakes (yes, we’ve been there!) Why relationship-building still matters more than anything else Actionable tips for direct outreach and in-person selling—even if you're just starting out 🎧 If you’re not yet an Insider, now’s the perfect time to join—through August 11, you can get access for only $5/month! Weekly bonus episodes, unfiltered conversations, and deeper dives await you: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, updates, and ways you can stay engaged this summer!
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136 - Laryssa and Liz Answer the Question, "What’s Actually Working in Instagram and Email Marketing Right Now?"
06/30/2025
136 - Laryssa and Liz Answer the Question, "What’s Actually Working in Instagram and Email Marketing Right Now?"
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #136! In this episode, we’re diving into what’s currently working in Instagram and email marketing for jewelry brands. It’s our summer 2025 update—and while some fundamentals remain the same, we’re noticing new shifts in content engagement, consumer behavior, and platform algorithms that you’ll definitely want to know about. 📲 From carousel posts to DMs to list health and subject lines, we’re sharing our latest tips, wins from client projects, and real-time marketing insights you can apply right away to stay ahead. 💎 Topics we cover in this episode: What types of Instagram content are performing best right now Why likes are no longer the most important metric The new rules of engagement on TikTok vs. Instagram Email marketing trends that drive conversions (hint: keep it short and personal!) The importance of consistent sending, mobile-friendliness, and strong subject lines 🌟 And for Insiders, we’re going even deeper—discussing the welcome email series we’re building, Liz’s biggest takeaway from JCK influencer content, our struggles with content overwhelm, and how we’re trying to show up authentically in our work. Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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135 - Laryssa and Liz Answer the Question, "How Often Should You Update Your Website Content?"
06/23/2025
135 - Laryssa and Liz Answer the Question, "How Often Should You Update Your Website Content?"
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #135! In this episode, we’re talking all about your jewelry website and why it’s so important to regularly audit and update your content. From homepage banners to product descriptions, we’re covering what to look for, how often to check, and why even small changes can make a big impact on your customer experience and sales. ✨ And for Insiders, we’re getting a little more personal—sharing what’s on our minds lately, how we’re navigating content overwhelm, and our thoughts about showing up authentically (giggles included). Plus, we’re chatting about evolving content pillars, behind-the-scenes glimpses of our workspaces, and lessons we’re learning in real-time. Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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134 - Laryssa and Liz Spill the Tea on JCK & Couture 2025
06/16/2025
134 - Laryssa and Liz Spill the Tea on JCK & Couture 2025
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #134! In this episode, we’re breaking down Vegas jewelry week: Laryssa shares her on-the-ground experience walking both JCK and COUTURE, Liz dives into the shows' Instagram content highlights, and we discuss trends we spotted—whimsical designs, nostalgic vibes, unique chains, sculptural shapes, and playful movement. ✨ And for Insiders, we’ll continue the unfiltered conversation—sharing more behind-the-scenes stories from the Vegas trade shows, how we prepped, what surprised us, and our thoughts on the growing influencer presence and what it means for the industry. Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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133 - Laryssa and Liz Talk Birthdays, Bling & Brand New Headshots
06/09/2025
133 - Laryssa and Liz Talk Birthdays, Bling & Brand New Headshots
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #133! In this episode, we’re catching up: Laryssa’s recent travels and turning 40 (emerald score or no?), what she’s most excited about at the Vegas jewelry trade show, Liz’s headshot experience and brand refresh (and why even a “small” update deserves promotion), and whether this really is the year of merch—with East Fork totes and Rough Cut Candle on our minds. ✨ And for Insiders, we’ll continue the unfiltered conversation—diving deeper into our Vegas prep, merch brainstorming, and all the behind-the-scenes thoughts we didn’t have time to share in the main episode. Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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132 - Laryssa and Liz Interview Sharon Zimmerman About Pricing Strategy For Jewelry
06/02/2025
132 - Laryssa and Liz Interview Sharon Zimmerman About Pricing Strategy For Jewelry
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #132! In this episode, we’re joined by jeweler and pricing expert Sharon Zimmerman to dive into what makes a sustainable pricing strategy. We’ll cover how different categories require different approaches, and when and how to raise your prices. We’ll also talk about communicating value beyond the number on the tag and navigating rising material costs. Sharon's Website: "Welcome to Running a Business" Podcast: Follow Sharon on Instagram: ✨ And for Insiders, we’re digging deeper into how to raise your prices with confidence—including tips, timing, and help to raise your prices with ease. Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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131 - Laryssa and Liz Interview Hilary Halstead Scott of Halstead About Pricing
05/19/2025
131 - Laryssa and Liz Interview Hilary Halstead Scott of Halstead About Pricing
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #131! In this episode, we’re joined by Hilary Halstead Scott, president of Halstead Inc. We're chatting with Hilary about what goes into a sustainable pricing strategy, and how to make sure you’re charging enough to run a profitable business. We’ll also discuss the rising metal costs. Halstead Website: Follow Halstead on Instagram: ✨ And for Insiders, we’re sharing a longer conversation with Hilary about communicating value to your customers. Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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130 - Laryssa and Liz Dive into SMS (Text) Marketing For Jewelry Brands
05/12/2025
130 - Laryssa and Liz Dive into SMS (Text) Marketing For Jewelry Brands
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #130! In this episode, we’re diving into SMS marketing—what it is and how it works. We’ll cover when to start, how to build your list ethically, and what types of messages actually convert. Plus, we’ll talk about balancing value with frequency so you’re not annoying your customers. ✨ And for Insiders, we’re sharing examples of high-performing SMS campaigns, opt-in best practices, and tips for integrating SMS with your email marketing. Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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129 - Laryssa and Liz on Why You Need to Clean Your Email List
05/05/2025
129 - Laryssa and Liz on Why You Need to Clean Your Email List
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #129! In this episode, we’re talking about why cleaning your email list is essential for better deliverability, stronger open rates, and a more engaged community. We’ll cover how to know when it’s time, steps to re-engage subscribers before removing them, and why it’s not about having the biggest list—but the right people on it. You’ll walk away with practical tips for keeping your list healthy, plus a fresh mindset about what email marketing is really meant to do. ✨ For Insiders only, we’re sharing more about re-engagement campaigns as well as smart segmentation tips. Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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128 - Laryssa and Liz Interview Jordan Harris, Digital Content Creator and Producer
04/28/2025
128 - Laryssa and Liz Interview Jordan Harris, Digital Content Creator and Producer
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We’re interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, and the Joy Joya content producer behind the scenes. In this episode, we’ll talk with Jordan about honing your skills as a content creator and visual storyteller for your jewelry business. In today’s competitive online marketplace, creating engaging content is essential if you want to stand out. Fortunately, Jordan has all the top tips to help you succeed. Plus, for Insiders only, Jordan reveals the biggest mistakes he sees content creators make, key lessons he’s learned along the way, and a few spicy opinions about the jewelry accounts on Laryssa’s Instagram feed. ✨Join our Patreon to unlock the extended episode: Learn more about Jordan + Shrugbuds here: Shrugbuds YouTube: Shrugbuds Instagram: Shrugbuds TikTok: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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127 - Laryssa and Liz on How to Share Updates With Confidence
04/21/2025
127 - Laryssa and Liz on How to Share Updates With Confidence
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #127! In this episode, we’re diving into how to effectively communicate news with your audience—whether it's a price increase, an upcoming event, or a major announcement. These moments can feel overwhelming to share, but when done right, they build trust, boost engagement, and keep your community in the loop. We’ll explore how to approach messaging with clarity and confidence, the best channels to use, and why repetition is key. We’ll also talk about timing, transparency, and how to make sure your updates actually get seen and heard. Plus, for Insiders only, we share how to act on the positive things happening in your business—from leveraging press and awards to celebrating milestones with your audience. ✨Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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126 - Laryssa and Liz Share, "What's Working For Our Clients?"
04/14/2025
126 - Laryssa and Liz Share, "What's Working For Our Clients?"
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #126! In this episode, we’re catching up and sharing what’s on our minds—what’s working for our clients, what we’re focusing on, and how we’re thinking about Q2 and beyond. Plus, for Insiders only, we chat about our own recent revelations as well as the challenges we're facing in our own business - maybe you can relate! ✨Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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125 - Laryssa and Liz Interview Alissa Moyse, Founder of Casual Carats
04/07/2025
125 - Laryssa and Liz Interview Alissa Moyse, Founder of Casual Carats
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse, founder of Casual Carats—a jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carats sells diamond silicone rings made to move with you, making elegant and fun jewelry a staple for daily life. Alissa is here to share how she built her brand, what it means to be officially licensed, and how she approaches designing jewelry that fits seamlessly into any lifestyle. We’ll dive into the design process, the challenges of marketing fine jewelry to a modern audience, and the importance of creating pieces that are both stylish and practical. Plus, for Insiders only, Alissa shares her approach to customer education and how she helps clients feel confident about their jewelry choices! ✨Join our Patreon to unlock the extended episode: Where to Find Casual Carats Website: Instagram: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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