Success With Jewelry

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

135 - Laryssa and Liz Answer the Question, "How Often Should You Update Your Website Content?" 06/23/2025

135 - Laryssa and Liz Answer the Question, "How Often Should You Update Your Website Content?" Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #135! In this episode, we’re talking all about your jewelry website and why it’s so important to regularly audit and update your content. From homepage banners to product descriptions, we’re covering what to look for, how often to check, and why even small changes can make a big impact on your customer experience and sales. ✨ And for Insiders, we’re getting a little more personal—sharing what’s on our minds lately, how we’re navigating content overwhelm, and our thoughts about showing up authentically (giggles included). Plus, we’re chatting about evolving content pillars, behind-the-scenes glimpses of our workspaces, and lessons we’re learning in real-time. Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry! /episode/index/show/05af227c-3624-4a4a-b3e3-3f456214e48d/id/37098970

134 - Laryssa and Liz Spill the Tea on JCK & Couture 2025 06/16/2025

133 - Laryssa and Liz Talk Birthdays, Bling & Brand New Headshots 06/09/2025

132 - Laryssa and Liz Interview Sharon Zimmerman About Pricing Strategy For Jewelry 06/02/2025

131 - Laryssa and Liz Interview Hilary Halstead Scott of Halstead About Pricing 05/19/2025

130 - Laryssa and Liz Dive into SMS (Text) Marketing For Jewelry Brands 05/12/2025

129 - Laryssa and Liz on Why You Need to Clean Your Email List 05/05/2025

128 - Laryssa and Liz Interview Jordan Harris, Digital Content Creator and Producer 04/28/2025

128 - Laryssa and Liz Interview Jordan Harris, Digital Content Creator and Producer Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We’re interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, and the Joy Joya content producer behind the scenes. In this episode, we’ll talk with Jordan about honing your skills as a content creator and visual storyteller for your jewelry business. In today’s competitive online marketplace, creating engaging content is essential if you want to stand out. Fortunately, Jordan has all the top tips to help you succeed. Plus, for Insiders only, Jordan reveals the biggest mistakes he sees content creators make, key lessons he’s learned along the way, and a few spicy opinions about the jewelry accounts on Laryssa’s Instagram feed. ✨Join our Patreon to unlock the extended episode: Learn more about Jordan + Shrugbuds here: Shrugbuds YouTube: Shrugbuds Instagram: Shrugbuds TikTok: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry! /episode/index/show/05af227c-3624-4a4a-b3e3-3f456214e48d/id/36309805

127 - Laryssa and Liz on How to Share Updates With Confidence 04/21/2025

127 - Laryssa and Liz on How to Share Updates With Confidence Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #127! In this episode, we’re diving into how to effectively communicate news with your audience—whether it's a price increase, an upcoming event, or a major announcement. These moments can feel overwhelming to share, but when done right, they build trust, boost engagement, and keep your community in the loop. We’ll explore how to approach messaging with clarity and confidence, the best channels to use, and why repetition is key. We’ll also talk about timing, transparency, and how to make sure your updates actually get seen and heard. Plus, for Insiders only, we share how to act on the positive things happening in your business—from leveraging press and awards to celebrating milestones with your audience. ✨Join our Patreon to unlock the extended episode: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry! /episode/index/show/05af227c-3624-4a4a-b3e3-3f456214e48d/id/36182410

126 - Laryssa and Liz Share, "What's Working For Our Clients?" 04/14/2025

125 - Laryssa and Liz Interview Alissa Moyse, Founder of Casual Carats 04/07/2025

125 - Laryssa and Liz Interview Alissa Moyse, Founder of Casual Carats Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse, founder of Casual Carats—a jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carats sells diamond silicone rings made to move with you, making elegant and fun jewelry a staple for daily life. Alissa is here to share how she built her brand, what it means to be officially licensed, and how she approaches designing jewelry that fits seamlessly into any lifestyle. We’ll dive into the design process, the challenges of marketing fine jewelry to a modern audience, and the importance of creating pieces that are both stylish and practical. Plus, for Insiders only, Alissa shares her approach to customer education and how she helps clients feel confident about their jewelry choices! ✨Join our Patreon to unlock the extended episode: Where to Find Casual Carats Website: Instagram: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry! /episode/index/show/05af227c-3624-4a4a-b3e3-3f456214e48d/id/36010625

124 - Laryssa and Liz Interview Marketer Cami Leisk About Marketing For Jewelry Artists 03/31/2025

124 - Laryssa and Liz Interview Marketer Cami Leisk About Marketing For Jewelry Artists Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #124! This week, Laryssa and Liz interview Cami Leisk, co-founder of Loam Marketing—a company dedicated to helping artists market their work effectively. Loam provides photography, video, and website services designed specifically for artists and arts organizations. She’s here to share how artists can leverage their content across multiple online platforms to maximize visibility and engagement—without feeling overwhelmed. We’ll dive into essential marketing photos, blog topics that translate into social media, the power of consistency, and even why you don’t need Instagram if it’s not your thing. Plus, for Insiders only, Cami shares her top strategies for making content creation feel effortless! ✨Join our Patreon to unlock the extended episode: Where to Find Cami Website: Instagram: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry! /episode/index/show/05af227c-3624-4a4a-b3e3-3f456214e48d/id/35913290

123 - Laryssa and Liz Interview Cindy Liebel, Independent Jewelry Designer and Metalsmith 03/24/2025

123 - Laryssa and Liz Interview Cindy Liebel, Independent Jewelry Designer and Metalsmith Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Modernist, and Art Deco architecture, Cindy translates these influences into elegant, wearable jewelry. She’s successfully grown her business over the years, and in this episode, she’s sharing insights on how she did it—plus valuable advice for emerging jewelry brands looking to find their footing. Here's one piece of advice she'd like you all to know: "Think about what sparked joy in your heart when you decided to start a business making and designing jewelry, and let that be the motivation that continues to inspire you moving forward." Plus, for Insiders only, Cindy will reveal her top tips for emerging designers! ✨Join our Patreon to unlock the extended episode: Where to Find Cindy: Website: Instagram: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry! /episode/index/show/05af227c-3624-4a4a-b3e3-3f456214e48d/id/35815910

122 - Liz Interviews Hannah Cole, Professional Artist and Tax Expert 03/17/2025

121 - Laryssa and Liz Chat About Setting a Balanced Budget For Sales and Marketing 03/10/2025

120 - Laryssa and Liz Talk About Headshots For Jewelry Business Owners Like You 03/03/2025

119 - Laryssa and Liz Interview Danielle Miele of Gem Gossip, the "OG" Jewelry Influencer 02/24/2025

119 - Laryssa and Liz Interview Danielle Miele of Gem Gossip, the "OG" Jewelry Influencer Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #119! In this episode, we’re joined by the "OG" jewelry blogger herself, Danielle Miele of Gem Gossip. Danielle started her journey in the jewelry world as a passionate collector, blogger, and storyteller. Over the years, she’s transformed Gem Gossip from a blog into a platform where she curates and sells stunning vintage and antique jewelry—along with her original designs. We’ll dive into the power of content and collaboration in the jewelry industry, how Danielle built a strong online presence, and her best tips for selling jewelry online. Whether you're looking to grow your audience, boost your sales, or refine your storytelling, you won’t want to miss this conversation! In the bonus content, Danielle and Liz recap the NYC jewelry trade shows that took place in early February. They share key takeaways, emerging trends, and what stood out at this season’s events. Where to Find Danielle: Gem Gossip: Gem Gossip Instagram: Shop Gem Gossip Instagram: Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry! /episode/index/show/05af227c-3624-4a4a-b3e3-3f456214e48d/id/35383740

118 - Laryssa and Liz Try to Convince You to Get Serious About Email Marketing Now 02/17/2025

117 - Laryssa and Liz Interview Monica Stephenson, Champion of Responsible Gem Mining 02/10/2025

116 - Laryssa and Liz Interview Elise Thompson, Jewelry Designer and Gemstone Expert 02/03/2025

115 - Laryssa and Liz Interview Morgan Miller: Empowering Jewelry Brands and Trade Show Tips 01/27/2025

114 - Laryssa and Liz Share Tips For Navigating Instagram as a Jewelry Brand in 2025 01/20/2025

113 - Liz Interviews Alisa Thorp of Mercurius About the Tucson Gem Show 01/13/2025

112 - Laryssa and Liz Brainstorm Together For a Bold and Intentional 2025 01/06/2025

111 - Laryssa and Liz Interview Sohail Dewani, Founder of Jewelers League 12/16/2024

110 - Laryssa and Liz Interview Business Systems Expert Kelly Hedgpeth 12/09/2024

109 - Laryssa and Liz Share Tips For Creating Your Jewelry Brand "Elevator Pitch" 12/02/2024

108 - Laryssa and Liz Chat About The Importance of Planning 11/18/2024

107 - Laryssa and Liz Chat About Managing Anxiety as a Business Owner 11/11/2024

106 - Laryssa and Liz Chat About the Value of Sharing Your Jewelry Making Process 10/28/2024

106 - Laryssa and Liz Chat About the Value of Sharing Your Jewelry Making Process Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We’re diving into the art of craftsmanship and why it’s essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevate the perceived value of your work. Plus, we’ll take a look at how the strong support for artists in places like Asheville highlights the power of storytelling in the creative world. Stick around for some bonus content as we break down real examples of big-name brands successfully pulling back the curtain to reveal their behind-the-scenes magic. Whether you’re a jewelry designer or any kind of creative, this episode is packed with insights on how sharing your journey can make all the difference. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at . Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at . Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry! /episode/index/show/05af227c-3624-4a4a-b3e3-3f456214e48d/id/33623572

Success With Jewelry

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