137 - Laryssa and Liz Are Taking a Short Summer Break—But They're Still Here for You!
Release Date: 07/14/2025
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #141, we’re diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you’re prepared. We’re breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand values. From custom order cutoffs to inventory planning, we’ll guide you through the...
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #140, we’re thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy that connects. In this conversation, Holly breaks down the difference between copywriting and...
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #139, we’re diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you’re connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We’re sharing why direct outreach is so effective, how to make it feel authentic, and how to create a system so you can follow up consistently. 💌 In this episode,...
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you’ve set it up or not, we’re breaking it down in a super accessible way—no tech jargon required. You’ll learn how to start making smarter, data-informed decisions about your marketing efforts. 📊 In this free episode, we cover: What Google Analytics is and how it supports your marketing goals The most...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #137! This isn’t a typical episode—it’s more of a quick update as we prepare for a short summer break from the free podcast. We’re hitting pause until August 11th so we can come back refreshed, re-energized, and better than ever with more strategic and supportive content for our listeners. But don’t worry—we’re not going anywhere, and our Insider members will still get weekly...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #136! In this episode, we’re diving into what’s currently working in Instagram and email marketing for jewelry brands. It’s our summer 2025 update—and while some fundamentals remain the same, we’re noticing new shifts in content engagement, consumer behavior, and platform algorithms that you’ll definitely want to know about. 📲 From carousel posts to DMs to list health and subject...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #135! In this episode, we’re talking all about your jewelry website and why it’s so important to regularly audit and update your content. From homepage banners to product descriptions, we’re covering what to look for, how often to check, and why even small changes can make a big impact on your customer experience and sales. ✨ And for Insiders, we’re getting a little more...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #134! In this episode, we’re breaking down Vegas jewelry week: Laryssa shares her on-the-ground experience walking both JCK and COUTURE, Liz dives into the shows' Instagram content highlights, and we discuss trends we spotted—whimsical designs, nostalgic vibes, unique chains, sculptural shapes, and playful movement. ✨ And for Insiders, we’ll continue the unfiltered conversation—sharing...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #133! In this episode, we’re catching up: Laryssa’s recent travels and turning 40 (emerald score or no?), what she’s most excited about at the Vegas jewelry trade show, Liz’s headshot experience and brand refresh (and why even a “small” update deserves promotion), and whether this really is the year of merch—with East Fork totes and Rough Cut Candle on our minds. ✨ And for...
info_outlineSuccess With Jewelry
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #132! In this episode, we’re joined by jeweler and pricing expert Sharon Zimmerman to dive into what makes a sustainable pricing strategy. We’ll cover how different categories require different approaches, and when and how to raise your prices. We’ll also talk about communicating value beyond the number on the tag and navigating rising material costs. Sharon's Website: "Welcome to...
info_outlineWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to Success With Jewelry Episode #137! This isn’t a typical episode—it’s more of a quick update as we prepare for a short summer break from the free podcast. We’re hitting pause until August 11th so we can come back refreshed, re-energized, and better than ever with more strategic and supportive content for our listeners. But don’t worry—we’re not going anywhere, and our Insider members will still get weekly content!
🌞 In this short update, we’re sharing:
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Why we’re taking a break from free episodes this summer
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What we’re working on behind the scenes (spoiler: a brand refresh!)
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How we’re evolving the podcast to better serve our community
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A special NYC meetup happening August 3rd (come hang out!)
For Insiders ONLY, we also get real about:
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The challenges of disconnecting from work (especially in marketing!)
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The emotional toll of digital marketing mistakes (yes, we’ve been there!)
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Why relationship-building still matters more than anything else
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Actionable tips for direct outreach and in-person selling—even if you're just starting out
🎧 If you’re not yet an Insider, now’s the perfect time to join—through August 11, you can get access for only $5/month! Weekly bonus episodes, unfiltered conversations, and deeper dives await you: https://patreon.com/SuccesswithJewelry
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, updates, and ways you can stay engaged this summer!