138 - Laryssa and Liz Share Tips For Making Smarter Marketing Decisions With Google Analytics
Release Date: 08/11/2025
159 - Laryssa and Liz on Finding One Clear Focus (Without Losing Your Creativity)
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #159, we’re talking about a challenge that hits a lot of jewelry business owners: you’re offering a little bit of everything… and now you feel scattered, unsure what to talk about, and overwhelmed by the pressure to “keep up.” We break down why simplifying your offers isn’t limiting — it’s the...
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158 - Laryssa and Liz on Visibility vs Noise: Showing Up With Intention
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #158, we’re talking about a feeling almost every jewelry brand owner knows: posting “just to post” or sending an email because you feel like you should. We break down the difference between intentional visibility (the kind that builds trust, momentum, and sales) and marketing noise (the kind that drains...
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157 - Laryssa and Liz Talk 2026 Planning: A Realistic Rhythm That Prevents Burnout
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #157, we’re breaking down how to plan your year in a way that actually feels doable — not like a constant game of catch-up. We talk about why planning often fails jewelry designers (hint: it’s usually too idealistic or too vague), and how to create a realistic rhythm that matches buyer behavior, your...
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156 - Laryssa and Liz Talk 2026 Trends: Flexibility, Consistency, and What Shoppers Want Now
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #156, we’re diving into the trends shaping 2026 — not just what people are buying, but how they’re buying and what that means for your marketing. We talk about how AI is shifting search and trust online, why flexibility is no longer optional, and why consistency from your brand matters more than ever (even...
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155 - Laryssa and Liz Talk Goal Setting for 2026: Aligned Intentions, Realistic Plans, and Staying Motivated
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #155, we’re kicking off 2026 with a topic that can feel equal parts exciting and overwhelming: goals. We talk about how we approach goal setting personally and professionally, why January can be a surprisingly powerful moment for clarity (even when it’s dark, cold, and your brain is still recovering from the...
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154 - Laryssa Interviews Liz Kantner on Finding Your Place in the Jewelry Industry, Community, and Evolving Success
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jewelry industry, from working in digital marketing and taking a leap across the country, to discovering the artistry, people, and community that made her stay. She opens up about what she’s...
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153 - Liz Interviews Laryssa About Building Joy Joya, Reinvention, and Finding Joy in Business
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. n Episode #153, we’re flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her career, and the lessons she’s learned from nearly a decade of helping jewelry brands grow. From leaving the East Coast, to building a marketing agency from the ground up, to navigating burnout,...
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152 - Laryssa and Liz on Planning 2026 With Clarity, Confidence, and Less Overwhelm
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #152, we’re looking ahead to 2026 and talking about how to plan for a year with more focus, intention, and balance. Whether you’re dreaming up big business goals, craving more creative space, or simply looking for a more grounded approach to the year ahead, this episode walks you through how to reflect,...
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151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #151, we’re digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that...
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150 - Laryssa and Liz on Why People Really Buy Jewelry (and How to Speak to It)
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #150, we’re unpacking what truly drives jewelry purchases. Spoiler: it’s never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they’re choosing how they want to feel and what they want to express. 💎 In this episode, you’ll learn: ...
info_outlineWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you’ve set it up or not, we’re breaking it down in a super accessible way—no tech jargon required. You’ll learn how to start making smarter, data-informed decisions about your marketing efforts.
📊 In this free episode, we cover:
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What Google Analytics is and how it supports your marketing goals
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The most important metrics to track (and which ones to ignore)
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What terms like “sessions,” “engagement rate,” and “referral traffic” really mean
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Why you shouldn’t let low traffic or bounce rate discourage you
For Insiders ONLY, we go even deeper with:
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Real-world examples of troubleshooting a sales slowdown
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Using data to plan your next marketing push
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Why numbers alone don’t tell the whole story (and what else to pay attention to)
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Tips for tracking marketing effectiveness across multiple platforms
🎧 Not an Insider yet? Join today for just $5/month to get access to bonus episodes, unfiltered convos, and exclusive community perks: https://patreon.com/SuccesswithJewelry
Liz Kantner helps independent jewelry artists find their unique voices and confidently show up. She's the founder of the Stay Gold Collective and offers marketing consulting with heart: https://www.lizkantner.com
Laryssa Wirstiuk is the founder of Joy Joya, a marketing agency for jewelry brands. She’s also the creator of JoyDeck, an email + SMS marketing platform that simplifies strategy for jewelry designers: https://joyjoya.com
Listen in to start understanding your marketing data—and using it to grow.