138 - Laryssa and Liz Share Tips For Making Smarter Marketing Decisions With Google Analytics

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you’ve set it up or not, we’re breaking it down in a super accessible way—no tech jargon required. You’ll learn how to start making smarter, data-informed decisions about your marketing efforts.

📊 In this free episode, we cover:

• What Google Analytics is and how it supports your marketing goals

• The most important metrics to track (and which ones to ignore)

• What terms like “sessions,” “engagement rate,” and “referral traffic” really mean

• Why you shouldn’t let low traffic or bounce rate discourage you

For Insiders ONLY, we go even deeper with:

• Real-world examples of troubleshooting a sales slowdown

• Using data to plan your next marketing push

• Why numbers alone don’t tell the whole story (and what else to pay attention to)

• Tips for tracking marketing effectiveness across multiple platforms

🎧 Not an Insider yet? Join today for just $5/month to get access to bonus episodes, unfiltered convos, and exclusive community perks: https://patreon.com/SuccesswithJewelry

Liz Kantner helps independent jewelry artists find their unique voices and confidently show up. She's the founder of the Stay Gold Collective and offers marketing consulting with heart: https://www.lizkantner.com

Laryssa Wirstiuk is the founder of Joy Joya, a marketing agency for jewelry brands. She’s also the creator of JoyDeck, an email + SMS marketing platform that simplifies strategy for jewelry designers: https://joyjoya.com

Listen in to start understanding your marketing data—and using it to grow.