140 - Laryssa and Liz Interview SEO Expert Holly Callis

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #140, we’re thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy that connects.

In this conversation, Holly breaks down the difference between copywriting and content writing (yes, there’s a big one!), the most common mistakes jewelry brands make in their product descriptions and emails, and how to write a homepage that actually works. We also dive into SEO—without making it scary—and why words are just as important as beautiful visuals when it comes to building trust and driving sales.

Find Holly here:
https://empoweredenglish.org/
https://www.linkedin.com/in/holly-grace-callis/

💌 In this episode, you’ll learn:

• The clear difference between copywriting and content writing—and why it matters for your jewelry business

• The #1 mistake jewelry brands make in product descriptions (and how to fix it)

• How to write a homepage that converts without overwhelming your visitors

• Beginner-friendly SEO tips that make your site more discoverable without sounding robotic

• Why consistency in messaging is the not-so-sexy but essential key to success

✨ For Insiders ONLY, we go even deeper:

• Overrated copywriting advice you can ignore

• How to use AI tools for writing without losing the human touch

• What to do when you’re “too close” to your own brand story and feel stuck

• Holly’s favorite jewelry brands to follow for copy and storytelling inspiration

🎧 Ready to transform the way you write about your brand and products? Listen now - and if you’re not yet an Insider, join us for the bonus content at https://patreon.com/SuccesswithJewelry.

About Your Hosts
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.