147 - Laryssa and Liz Chat With Designer Grace Laemmler About the Success With Jewelry Rebrand
Release Date: 10/20/2025
159 - Laryssa and Liz on Finding One Clear Focus (Without Losing Your Creativity)
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #159, we’re talking about a challenge that hits a lot of jewelry business owners: you’re offering a little bit of everything… and now you feel scattered, unsure what to talk about, and overwhelmed by the pressure to “keep up.” We break down why simplifying your offers isn’t limiting — it’s the...
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158 - Laryssa and Liz on Visibility vs Noise: Showing Up With Intention
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #158, we’re talking about a feeling almost every jewelry brand owner knows: posting “just to post” or sending an email because you feel like you should. We break down the difference between intentional visibility (the kind that builds trust, momentum, and sales) and marketing noise (the kind that drains...
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157 - Laryssa and Liz Talk 2026 Planning: A Realistic Rhythm That Prevents Burnout
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #157, we’re breaking down how to plan your year in a way that actually feels doable — not like a constant game of catch-up. We talk about why planning often fails jewelry designers (hint: it’s usually too idealistic or too vague), and how to create a realistic rhythm that matches buyer behavior, your...
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156 - Laryssa and Liz Talk 2026 Trends: Flexibility, Consistency, and What Shoppers Want Now
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #156, we’re diving into the trends shaping 2026 — not just what people are buying, but how they’re buying and what that means for your marketing. We talk about how AI is shifting search and trust online, why flexibility is no longer optional, and why consistency from your brand matters more than ever (even...
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155 - Laryssa and Liz Talk Goal Setting for 2026: Aligned Intentions, Realistic Plans, and Staying Motivated
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #155, we’re kicking off 2026 with a topic that can feel equal parts exciting and overwhelming: goals. We talk about how we approach goal setting personally and professionally, why January can be a surprisingly powerful moment for clarity (even when it’s dark, cold, and your brain is still recovering from the...
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154 - Laryssa Interviews Liz Kantner on Finding Your Place in the Jewelry Industry, Community, and Evolving Success
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jewelry industry, from working in digital marketing and taking a leap across the country, to discovering the artistry, people, and community that made her stay. She opens up about what she’s...
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153 - Liz Interviews Laryssa About Building Joy Joya, Reinvention, and Finding Joy in Business
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. n Episode #153, we’re flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her career, and the lessons she’s learned from nearly a decade of helping jewelry brands grow. From leaving the East Coast, to building a marketing agency from the ground up, to navigating burnout,...
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152 - Laryssa and Liz on Planning 2026 With Clarity, Confidence, and Less Overwhelm
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #152, we’re looking ahead to 2026 and talking about how to plan for a year with more focus, intention, and balance. Whether you’re dreaming up big business goals, craving more creative space, or simply looking for a more grounded approach to the year ahead, this episode walks you through how to reflect,...
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151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #151, we’re digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that...
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150 - Laryssa and Liz on Why People Really Buy Jewelry (and How to Speak to It)
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #150, we’re unpacking what truly drives jewelry purchases. Spoiler: it’s never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they’re choosing how they want to feel and what they want to express. 💎 In this episode, you’ll learn: ...
info_outlineWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
In Episode #147, we’re thrilled to welcome Grace Laemmler, the talented graphic designer behind Success With Jewelry’s brand-new logo and visual identity. Grace is the owner of Shepherd Design Inc. and brings more than eight years of experience helping creative businesses—from Halifax to New York and beyond—express their unique style through thoughtful, strategic design.
In this episode, we chat about the inspiration, collaboration, and creative process that shaped our rebrand. We also explore what makes a successful design partnership and how strong visual identity can elevate a jewelry brand’s marketing and storytelling.
💌 In this episode, you’ll learn:
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Why we decided it was time to rebrand Success With Jewelry
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How the creative process unfolded—from mood boards to final logo
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The balance between two distinct founder aesthetics and how we found harmony
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Why branding matters for independent jewelry designers and makers
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Signs that it’s time to refresh your brand identity
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What to look for when hiring and collaborating with a designer
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Common mistakes small businesses make with their visual branding
✨ For Insiders ONLY, we go even deeper:
Behind-the-scenes insights on maintaining brand consistency, applying your visual identity across platforms, and translating your jewelry aesthetic into strong, cohesive visuals.
🎧 Ready to see how branding can transform your business? Listen now—and if you’re not yet an Insider, join us for the bonus content at patreon.com/SuccesswithJewelry.
About Our Guest
Grace Laemmler, the proud owner of Shepherd Design Inc., is a highly skilled graphic designer with over eight years of experience. A graduate of NSCAD University, Grace has collaborated with clients across Canada and internationally, from Halifax to New York to the Netherlands. Her portfolio spans digital and print design, from websites and social media graphics to business cards and catalogues. Notable organizations such as NSCAD University, NYC Jewelry Week, and the Stay Gold Collective have trusted her creative direction. Grace brings the same focus and discipline she applies as a Brazilian Jiu-Jitsu athlete to her design practice, crafting work that’s both intentional and visually striking.
Connect with Grace: gracelaemmlerdesign.ca
About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.