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148 - Laryssa and Liz Chat With Tracey Carswell About Getting Organized With Google Tools

Success With Jewelry

Release Date: 10/27/2025

154 - Laryssa Interviews Liz Kantner on Finding Your Place in the Jewelry Industry, Community, and Evolving Success show art 154 - Laryssa Interviews Liz Kantner on Finding Your Place in the Jewelry Industry, Community, and Evolving Success

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jewelry industry, from working in digital marketing and taking a leap across the country, to discovering the artistry, people, and community that made her stay. She opens up about what she’s...

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153 - Liz Interviews Laryssa About Building Joy Joya, Reinvention, and Finding Joy in Business show art 153 - Liz Interviews Laryssa About Building Joy Joya, Reinvention, and Finding Joy in Business

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. n Episode #153, we’re flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her career, and the lessons she’s learned from nearly a decade of helping jewelry brands grow. From leaving the East Coast, to building a marketing agency from the ground up, to navigating burnout,...

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152 - Laryssa and Liz on Planning 2026 With Clarity, Confidence, and Less Overwhelm show art 152 - Laryssa and Liz on Planning 2026 With Clarity, Confidence, and Less Overwhelm

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #152, we’re looking ahead to 2026 and talking about how to plan for a year with more focus, intention, and balance. Whether you’re dreaming up big business goals, craving more creative space, or simply looking for a more grounded approach to the year ahead, this episode walks you through how to reflect,...

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151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft show art 151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #151, we’re digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that...

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150 - Laryssa and Liz on Why People Really Buy Jewelry (and How to Speak to It) show art 150 - Laryssa and Liz on Why People Really Buy Jewelry (and How to Speak to It)

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #150, we’re unpacking what truly drives jewelry purchases. Spoiler: it’s never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they’re choosing how they want to feel and what they want to express. 💎 In this episode, you’ll learn: ...

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149 - Laryssa and Liz on Using Behind-the-Scenes Content to Build Trust show art 149 - Laryssa and Liz on Using Behind-the-Scenes Content to Build Trust

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #149, we’re diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it’s bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of content reveals the heart of your brand—and builds serious trust. 💎 In this episode,...

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148 - Laryssa and Liz Chat With Tracey Carswell About Getting Organized With Google Tools show art 148 - Laryssa and Liz Chat With Tracey Carswell About Getting Organized With Google Tools

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #148, we’re joined by Tracey Carswell, a queer and trans non-binary coach, curator, educator, speaker, and artist whose work promotes equity for creatives and entrepreneurs. Tracey is the founder of Powerful in Pink, a platform that offers coaching, business support, curation, and community for artists and entrepreneurs, and the co-founder of Queer Metalsmiths, a space that uplifts LGBTQIA+ jewelers, metalsmiths, and...

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147 - Laryssa and Liz Chat With Designer Grace Laemmler About the Success With Jewelry Rebrand show art 147 - Laryssa and Liz Chat With Designer Grace Laemmler About the Success With Jewelry Rebrand

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #147, we’re thrilled to welcome Grace Laemmler, the talented graphic designer behind Success With Jewelry’s brand-new logo and visual identity. Grace is the owner of Shepherd Design Inc. and brings more than eight years of experience helping creative businesses—from Halifax to New York and beyond—express their unique style through thoughtful, strategic design. In this episode, we chat about the inspiration,...

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146 - Laryssa and Liz on Post-Purchase Strategies to Keep Your Jewelry Customers Coming Back show art 146 - Laryssa and Liz on Post-Purchase Strategies to Keep Your Jewelry Customers Coming Back

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #146, we’re talking about one of the most overlooked parts of jewelry marketing — what happens after the sale. Once someone buys from you, how do you make sure they come back again? From thoughtful post-purchase emails to segmenting your customers and building trust, we’re sharing practical ways to turn one-time buyers into lifelong fans. 💡 In this episode, you’ll learn: Why nurturing past customers can be...

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145 - Laryssa and Liz on Knowing When (and Whether) to Keep Going With Your Jewelry Business show art 145 - Laryssa and Liz on Knowing When (and Whether) to Keep Going With Your Jewelry Business

Success With Jewelry

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #145, we’re talking about one of the most universal — yet rarely discussed — questions every business owner faces: Should I keep going? When things are easy, you rarely question your path. But when challenges hit — whether that’s slowing sales, changing industry trends, or mounting self-doubt — it can leave you wondering if it’s time to push forward, pivot, or walk away. In this honest conversation, we...

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More Episodes

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.

In Episode #148, we’re joined by Tracey Carswell, a queer and trans non-binary coach, curator, educator, speaker, and artist whose work promotes equity for creatives and entrepreneurs. Tracey is the founder of Powerful in Pink, a platform that offers coaching, business support, curation, and community for artists and entrepreneurs, and the co-founder of Queer Metalsmiths, a space that uplifts LGBTQIA+ jewelers, metalsmiths, and makers.

In this episode, we’re diving into a topic every creative business owner can benefit from — how to use Google Tools to get organized. Tracey shares practical, real-world advice for streamlining your creative business with Drive, Docs, Sheets, and more, so you can spend less time managing chaos and more time doing what you love.

💌 In this episode, you’ll learn:

  • Why creatives often struggle with organization — and how to shift that mindset

  • How to use Google Drive, Docs, and Sheets to simplify collaboration and stay consistent

  • Practical tools and time management tips to keep your jewelry business on track

  • How organization actually supports creativity and frees up mental space

  • The “best system is the one you’ll use” approach to staying organized

✨ For Insiders ONLY, Tracey goes even deeper — walking us through how to set up simple Google-based systems to manage production, marketing, and client communication, plus a bonus walkthrough on Google Calendar’s hidden scheduling link and templates to start using today.

🎧 Ready to get organized and fall in love with your systems? Listen now — and if you’re not yet an Insider, join us for the bonus content at patreon.com/SuccesswithJewelry.

About Our Guest

Tracey Carswell (they/them) is a queer and trans non-binary coach, curator, educator, speaker, and artist. As the founder of Powerful in Pink and co-founder of Queer Metalsmiths, Tracey supports creatives and entrepreneurs with coaching, community, and tools for sustainable success. Their work focuses on building inclusive spaces and helping artists bring structure to their creative flow.

Connect with Tracey: https://www.traceycarswell.com/

About Your Hosts

Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.