148 - Laryssa and Liz Chat With Tracey Carswell About Getting Organized With Google Tools
Release Date: 10/27/2025
159 - Laryssa and Liz on Finding One Clear Focus (Without Losing Your Creativity)
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #159, we’re talking about a challenge that hits a lot of jewelry business owners: you’re offering a little bit of everything… and now you feel scattered, unsure what to talk about, and overwhelmed by the pressure to “keep up.” We break down why simplifying your offers isn’t limiting — it’s the...
info_outline
158 - Laryssa and Liz on Visibility vs Noise: Showing Up With Intention
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #158, we’re talking about a feeling almost every jewelry brand owner knows: posting “just to post” or sending an email because you feel like you should. We break down the difference between intentional visibility (the kind that builds trust, momentum, and sales) and marketing noise (the kind that drains...
info_outline
157 - Laryssa and Liz Talk 2026 Planning: A Realistic Rhythm That Prevents Burnout
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #157, we’re breaking down how to plan your year in a way that actually feels doable — not like a constant game of catch-up. We talk about why planning often fails jewelry designers (hint: it’s usually too idealistic or too vague), and how to create a realistic rhythm that matches buyer behavior, your...
info_outline
156 - Laryssa and Liz Talk 2026 Trends: Flexibility, Consistency, and What Shoppers Want Now
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #156, we’re diving into the trends shaping 2026 — not just what people are buying, but how they’re buying and what that means for your marketing. We talk about how AI is shifting search and trust online, why flexibility is no longer optional, and why consistency from your brand matters more than ever (even...
info_outline
155 - Laryssa and Liz Talk Goal Setting for 2026: Aligned Intentions, Realistic Plans, and Staying Motivated
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #155, we’re kicking off 2026 with a topic that can feel equal parts exciting and overwhelming: goals. We talk about how we approach goal setting personally and professionally, why January can be a surprisingly powerful moment for clarity (even when it’s dark, cold, and your brain is still recovering from the...
info_outline
154 - Laryssa Interviews Liz Kantner on Finding Your Place in the Jewelry Industry, Community, and Evolving Success
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jewelry industry, from working in digital marketing and taking a leap across the country, to discovering the artistry, people, and community that made her stay. She opens up about what she’s...
info_outline
153 - Liz Interviews Laryssa About Building Joy Joya, Reinvention, and Finding Joy in Business
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. n Episode #153, we’re flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her career, and the lessons she’s learned from nearly a decade of helping jewelry brands grow. From leaving the East Coast, to building a marketing agency from the ground up, to navigating burnout,...
info_outline
152 - Laryssa and Liz on Planning 2026 With Clarity, Confidence, and Less Overwhelm
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #152, we’re looking ahead to 2026 and talking about how to plan for a year with more focus, intention, and balance. Whether you’re dreaming up big business goals, craving more creative space, or simply looking for a more grounded approach to the year ahead, this episode walks you through how to reflect,...
info_outline
151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #151, we’re digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise, this episode explores why so many jewelry designers struggle with self-worth—and how that...
info_outline
150 - Laryssa and Liz on Why People Really Buy Jewelry (and How to Speak to It)
Success With Jewelry
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we’re passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #150, we’re unpacking what truly drives jewelry purchases. Spoiler: it’s never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they’re choosing how they want to feel and what they want to express. 💎 In this episode, you’ll learn: ...
info_outlineWelcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive.
In Episode #148, we’re joined by Tracey Carswell, a queer and trans non-binary coach, curator, educator, speaker, and artist whose work promotes equity for creatives and entrepreneurs. Tracey is the founder of Powerful in Pink, a platform that offers coaching, business support, curation, and community for artists and entrepreneurs, and the co-founder of Queer Metalsmiths, a space that uplifts LGBTQIA+ jewelers, metalsmiths, and makers.
In this episode, we’re diving into a topic every creative business owner can benefit from — how to use Google Tools to get organized. Tracey shares practical, real-world advice for streamlining your creative business with Drive, Docs, Sheets, and more, so you can spend less time managing chaos and more time doing what you love.
💌 In this episode, you’ll learn:
-
Why creatives often struggle with organization — and how to shift that mindset
-
How to use Google Drive, Docs, and Sheets to simplify collaboration and stay consistent
-
Practical tools and time management tips to keep your jewelry business on track
-
How organization actually supports creativity and frees up mental space
-
The “best system is the one you’ll use” approach to staying organized
✨ For Insiders ONLY, Tracey goes even deeper — walking us through how to set up simple Google-based systems to manage production, marketing, and client communication, plus a bonus walkthrough on Google Calendar’s hidden scheduling link and templates to start using today.
🎧 Ready to get organized and fall in love with your systems? Listen now — and if you’re not yet an Insider, join us for the bonus content at patreon.com/SuccesswithJewelry.
About Our Guest
Tracey Carswell (they/them) is a queer and trans non-binary coach, curator, educator, speaker, and artist. As the founder of Powerful in Pink and co-founder of Queer Metalsmiths, Tracey supports creatives and entrepreneurs with coaching, community, and tools for sustainable success. Their work focuses on building inclusive spaces and helping artists bring structure to their creative flow.
Connect with Tracey: https://www.traceycarswell.com/
About Your Hosts
Liz Kantner helps independent jewelry artists find their voices and thrive in today’s marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She’s also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.