E23: Ian Cruz: Co-Founder of TLP Investment Services on Innovation in Real Estate Investing
Planet Wealth: Fortunes of the Brave
Release Date: 08/18/2025
Planet Wealth: Fortunes of the Brave
2025 closes by revisiting the most practical lessons shared by founders, investors, and community builders across this year’s Fortunes of the Brave conversations. This recap threads together a single theme: better decisions happen when your mindset, strategy, and community support are aligned. First, we return to a mental framework for entrepreneurs and investors who feel the pressure of constant uncertainty. A five-step system called PEACE outlines how positive thinking, embracing challenge, appreciation, certainty, and empathy can reduce fear-based reactions and improve decision quality....
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For too long, retirement planning and independent fiduciary financial advice have felt reserved for the top 1 to 2 percent. In this episode of Fortunes of the Brave, Mary Kathryn Johnson sits down with Michael Scarpati, CEO and co founder of Retire.us, to unpack how technology and true fiduciary financial planning can finally open the doors for everyday Americans. Michael shares how his platform connects people with independent fiduciary financial advisors who focus on holistic retirement planning, not just selling products. They dig into the mindset barriers that keep people with 50,000 to...
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Mary Katherine Johnson sits down with Dan Egan, VP of Behavioral Finance & Investing at Betterment, to decode how our habits, narratives, and timing drive financial outcomes more than hot tips ever will. Dan explains why success comes from matching risk to time horizon, building automatic systems that spare your willpower, using tax-aware prompts (hello, long- vs short-term gains), and reframing money from a scarce enemy to a tool you can wield responsibly, and often with your community. We dig into teachable moments that stick, how to design routines that “pay yourself first,” why...
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Mary Katherine Johnson welcomes Nick Malouin, Senior Strategy Director at Electric Innovation, to unpack how innovation strategy turns ambiguity into action. From Capgemini to Electric, Nick has spent a decade taking ideas from insight to in-market—bridging hard data with human truth so teams can build products people actually want. He breaks down why the best work starts with the consumer journey, not the org chart; how to separate signal from noise with out-of-category insights; and why “possible futures” beat single-line forecasts. If you care about product development, consumer...
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Community capital, crowdfunding, and local investing take center stage in this episode of Fortunes of the Brave. Systems entrepreneur and financial innovator Janice Shade, co-founder of Milk Money Vermont and founder of Capital Innovation Lab and Fundamenta, joins host Lance Woodson to unpack how everyday people can invest in the small businesses that define their hometowns. From her early days at Seventh Generation questioning the “green premium” to designing new models for Main Street investing, Janice shows why traditional capital markets leave most founders and communities...
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Mary Katherine Johnson welcomes Chad Hufford, Founder & Financial Planner at Veritas Wealth Management, for a refreshingly human conversation about building wealth you’ll actually want to live with. Chad argues we’re wired for scarcity and crowd-following—great for survival, terrible for long-term freedom—so real progress starts with mindset, meaning, and management of the investor (not just the investments). You’ll hear how to define date-specific, dollar-specific goals (e.g., “₍future date₎ + net monthly income after tax”), then reverse-engineer the needed...
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Mary sits down with Rebecca McLean to unpack how the JOBS Act and Regulation Crowdfunding (Reg CF) opened a new lane for everyday investors and community focused entrepreneurs to fund real estate; legally, transparently, and at scale. Rebecca traces National REIA’s 40-year mission to promote, protect, and educate the industry, including advocacy that helped unlock today’s crowdfunding rules. They dig into attainable housing, revitalizing blocks “one address at a time,” and why local collaboration + policy + partnerships matter just as much as capital. From accredited vs....
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Lance sits down with Matt Slepin, one of real estate’s best-known executive recruiters and storytellers, to trace the industry’s arc from the RTC era to today’s institutional, tech-enabled platforms—and what comes next. Matt explains how CMBS and REITs catalyzed a shift from “piles of assets” to true operating companies, why technology and capital markets now define competitive advantage, and how leaders must evolve from property whisperers to business builders with resilient balance sheets, systems, and succession. They get real about purpose and...
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Mary Katherine Johnson sits down with Kathy Fettke, Co-Founder of Real Wealth, to unpack a practical roadmap to real estate investing that ordinary professionals can use to build durable wealth. After a family health scare wiped out her savings, Kathy discovered the power of rental income and house hacking, then turned a weekend radio show into a learning engine interviewing experts (including Robert Kiyosaki) and stress-testing everything with commonsense cash flow. In this episode, she explains how to leave bubble markets for fundamentals, why average-priced homes...
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Mary Kathryn Johnson interviews Eric Miller, Co-Owner and Chief Financial Advisor at Econologics Financial Advisors, on how practice owners and entrepreneurs can engineer financial freedom with a disciplined approach to exit planning, owner compensation, and post-sale purpose. Drawing on two decades of experience with private practice owners in healthcare and other fields, Eric explains why every founder should plan an exit early, how to gauge emotional and financial readiness, and why a business must be treated like an investment rather than a job. He introduces the Financial Beast framework:...
info_outlineThis week, Mary sits down with Ian Cruz, a CPA, investor, and co-founder of TLP Investment Services. Ian shares his journey from witnessing his parents navigate the 2008 housing crisis to owning over 100 units and leading Cincinnati’s real estate fractional community. He reflects on how personal experiences—helping his mother through financial challenges, as well as the discipline gained from boxing and marathon running—shaped his resilient, strategic approach to real estate investing.
Ian emphasizes the power of building local relationships, cultivating the right mindset, and committing to lifelong learning for long-term success. He discusses the role of community and education in fostering winning investment strategies and why innovation, sound strategy, and reliable systems are essential for managing properties effectively. Tune in to hear Ian’s inspiring story and discover actionable insights for building lasting wealth.
Topics Include:
- Ian’s Journey to Real Estate Success
- Innovations in Real Estate Investing
- The Power of Networking and Education
- Tips on Navigating Tough Times
- Current Trends and Opportunities in Real Estate
Resources Mentioned in This Episode:
Connect with Ian & TLP:
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Produced By: Social Chameleon