E39: Dr. Felecia Froe: How to Invest When You’re Scared (Because Everyone Is)

Dr. Felecia Froe, board-certified urological surgeon turned social impact investor, joins Mary Kathryn Johnson of Planet Wealth for a candid conversation about building wealth with purpose. As the founder behind Money with Mission and Wealth Be Hers, Dr. Froe shares how her path from medicine to real estate investing became a mission to help women gain the financial power to walk away from jobs or relationships that are not in their best interest.

After reading Rich Dad Poor Dad, Dr. Froe began buying real estate and rapidly scaled to 18 properties. Then 2008 hit, and she lost everything. What followed was a difficult season of lawsuits, divorce, and hard lessons, but she kept moving forward, rebuilt with mentorship, and eventually found her true lane in social impact investing: investments designed to produce returns while strengthening communities.

This episode explores the mindset shift from working for money to building assets that work for you, along with the truth that fear never fully disappears at higher levels of investing. Dr. Froe breaks down a practical framework for action: define your worst-case scenario, decide what you can afford to lose, and start small enough that you can learn without freezing. The conversation also highlights why “who” you invest with matters more than the product itself, and why women can build real wealth by aligning investments with a clear purpose.

You will hear how Dr. Froe is investing in sober living homes through the Oxford House model, and why food deserts and access to nutrient-dense, local food are central to community health. If you care about social impact investing, real estate investing, regulation crowdfunding, and helping women investors build real financial freedom, this episode delivers both strategy and conviction. Listen to the full episode of Fortunes of the Brave for the deeper conversation.

Key Takeaways:
• Reframe money by prioritizing assets over consumption
• Start investing by choosing a “small enough to learn” risk amount
• Reduce fear by stress-testing the worst-case scenario
• Align real estate investing with community outcomes and purpose
• Vet the operator first because who you invest with matters most

Chapters:
• 00:00 – Welcome and who Dr. Felecia Froe is
• 01:05 – The voice that said medicine was not the final chapter
• 01:50 – Rich Dad Poor Dad and the first real estate buys
• 02:57 – The 2008 crash and losing everything
• 03:18 – Rebuilding with mentors and rediscovering purpose
• 04:02 – Social impact investing as the “this is it” moment
• 05:20 – Why investors invest in purpose, not just profit
• 07:15 – Mindset after failure and finding the right people
• 13:08 – Lessons from the mid-2000s lending era
• 15:57 – Choosing freedom over the “safe” identity of medicine
• 19:45 – Money with Mission: women should never feel stuck
• 24:49 – Fear of losing money and starting with what you can afford
• 30:03 – Sober living homes and the Oxford House model
• 31:30 – Food deserts, grocery access, and “food is medicine”
• 36:12 – The top rule: know who you are investing with
• 36:58 – Closing and where to connect

Resources Mentioned:
• Rich Dad Poor Dad (Robert Kiyosaki)
• The Rich Dad series (Robert Kiyosaki)
• JOBS Act and Regulation Crowdfunding (Reg CF)
• Oxford House (sober living model)
• FreshRx / Food is Medicine (program concept)

Connect with Felecia:
• LinkedIn
• Other: Money with Mission, Wealth Be Hers (names mentioned in episode)

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