How to Use Amazon Ads - Power of Visibility

Visibility determines whether your book gets discovered, recommended, and remembered — learn how to make your launch impossible to overlook.

Every successful book launch begins with one essential ingredient: visibility. Readers can only fall in love with your story if they know it exists. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, explains why visibility is the foundation of every strong launch and how authors can create it long before release day.

Visibility isn’t about shouting the loudest or having the biggest audience. It’s about understanding how attention works, how algorithms read signals, and how your early actions influence where your book appears online. In this episode, Gürhan breaks down the quiet mechanics behind book discovery, showing you how simple steps — warming your audience, showing behind-the-scenes moments, preparing your metadata, and sharing meaningful updates — slowly build the momentum your book needs.

You’ll hear how visibility forms during the pre-launch phase, long before your book goes live. This is when readers start getting curious, when search engines begin recognizing your content, and when online platforms gather the early data that will shape your book’s placement. Gürhan explains why consistency matters more than intensity, and why even small posts can make a large impact when done with intention.

The episode also explores how visibility changes during launch week. You’ll learn why reviews, early sales, and reader engagement create a snowball effect, pushing your book higher in search results and category rankings. Real author examples show how a gentle, steady strategy often outperforms big, aggressive campaigns — because visibility is built through trust, not pressure.

Post-launch visibility is another key focus. Gürhan describes how to maintain interest once the excitement settles and how to keep your book present in readers’ feeds, minds, and conversations. You’ll learn how ongoing updates, thoughtful engagement, and slow, steady marketing habits can extend your book’s life long after release day ends.

Throughout the episode, you’ll hear relatable stories from authors who discovered the true power of visibility. One author saw her sales double simply by sharing weekly writing reflections. Another gained momentum by building a small but committed early reader team. Their experiences show that visibility isn’t magic — it’s the result of consistent, human connection.

By the end of this episode, you’ll understand visibility not as a mystery, but as a gentle process you can control with the right mindset and steps. You’ll know how to warm your audience, how to position your book before release, and how to create the kind of early traction that leads to long-term success.

Listen now to “The Power of Visibility” and learn how to give your book the presence, energy, and momentum it needs to reach the readers waiting for it.

0.26 - Introduction
6.12 - Understanding Amazon Ads
13.21 - Setting Up Your First Campaign
20.16 - Choosing The Right Keywords
27.55 - Budget, Bids, and Daily Strategy
35.11 - Reading Your Report
42.20 - Common Mistakes and How To Fix Them
50.15 - Checklist