How Amazon’s Algorithm Really Works and How Readers Discover Your Books
Release Date: 01/28/2026
Cosmo Publishing
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Learn how Amazon’s algorithm really works, how readers discover books, and how to optimize your book page for clarity, visibility, and sales. Amazon can feel confusing and unpredictable for authors. You upload your book, set everything up, and then wonder why it feels invisible. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down Amazon SEO in clear, human terms and removes the mystery around how the algorithm actually works. This episode reframes Amazon SEO not as a system to beat, but as a recommendation engine...
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Learn how authors can use Instagram and TikTok for real visibility, without burnout, pressure, or chasing trends that don’t actually sell books. Social media can feel overwhelming for authors. Many writers believe they must post constantly, follow trends, or turn themselves into influencers just to sell books. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks that myth and shows how social media really works for authors. This episode reframes social media as a discovery tool, not a performance stage. Gürhan explains why...
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Learn how to earn your first 50 book reviews ethically, build reader trust, and increase visibility without pressure, shortcuts, or risky tactics. Reviews are one of the most powerful and misunderstood parts of publishing. They influence how readers decide, how platforms recommend books, and how visible your work becomes over time. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down the real role reviews play and how authors can grow them ethically and confidently. This episode is designed for authors who feel...
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Visibility determines whether your book gets discovered, recommended, and remembered — learn how to make your launch impossible to overlook. Every successful book launch begins with one essential ingredient: visibility. Readers can only fall in love with your story if they know it exists. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, explains why visibility is the foundation of every strong launch and how authors can create it long before release day. Visibility isn’t about shouting the loudest or having the biggest...
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Learn how to build buzz, warm your audience, and launch your book with confidence using a simple, strategic plan that works for every author. A successful book launch doesn’t happen on release day — it’s built slowly and intentionally in the weeks before. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down a complete book launch strategy in calm, beginner-friendly steps. From early preparation to post-launch momentum, this episode shows you how to guide readers toward your book with clarity and purpose. You’ll...
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Unlock the power of metadata and learn how keywords, categories, and descriptions help your book get discovered by the right readers. Every book has a hidden engine working behind the scenes — metadata. It’s the combination of keywords, categories, descriptions, and details that help readers find your book in an ocean of millions. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down metadata in simple, practical language that any author can understand. Metadata might sound technical, but it’s really about...
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Learn the real differences between KDP Select and Wide Distribution — discover which path gives your book the freedom, reach, and revenue it deserves. Every author faces this crossroads: should you enroll your book in KDP Select and stay exclusive to Amazon, or distribute it widely to reach readers everywhere? In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down both options in simple, practical terms — helping you choose the publishing path that fits your goals. This episode explains exactly what KDP Select is, what...
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Learn what an ISBN really is, why every book needs one, and how to use it correctly to publish and sell like a professional. Behind every published book is a tiny code that quietly controls how it’s found, listed, and sold — the ISBN. It’s one of the most misunderstood parts of publishing, yet one of the most important. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, demystifies the International Standard Book Number system and shows how it shapes the business side of your writing career. If you’ve ever wondered whether...
info_outlineLearn how Amazon’s algorithm really works, how readers discover books, and how to optimize your book page for clarity, visibility, and sales.
Amazon can feel confusing and unpredictable for authors. You upload your book, set everything up, and then wonder why it feels invisible. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down Amazon SEO in clear, human terms and removes the mystery around how the algorithm actually works.
This episode reframes Amazon SEO not as a system to beat, but as a recommendation engine designed to match the right books with the right readers. Gürhan explains why Amazon behaves more like a store clerk than a search engine, and why reader behavior matters more than keywords alone.
Listeners will learn what Amazon SEO really is, how search intent differs from browsing, and why clarity always outperforms cleverness. The episode walks through how the algorithm reads clicks, page behavior, purchases, and engagement, and why sales velocity and conversion rate matter more than total sales numbers.
You’ll hear a deep dive into optimizing your book page, including how titles, subtitles, and descriptions communicate with both readers and Amazon. Gürhan explains why confusion kills visibility, how natural language improves conversion, and why formatting descriptions for humans first leads to better long-term results.
The episode also covers backend keywords and category selection in simple terms. You’ll learn how readers actually search, why long, specific phrases outperform broad keywords, and how choosing the right categories helps Amazon understand where your book belongs. Real author scenarios show how small changes in positioning can dramatically improve discoverability.
Finally, the episode connects SEO to the bigger picture, explaining how pricing, reviews, and ads work together with optimization. Gürhan highlights common Amazon SEO mistakes, including keyword stuffing, panic-driven changes, and copying competitors without alignment.
By the end of this episode, Amazon SEO will feel calmer and more manageable. You’ll understand how to communicate clearly with both readers and the algorithm, how to make thoughtful improvements without fear, and how visibility grows through consistency and patience.
Listen now to “Amazon SEO – How the Algorithm Works and How to Optimize Your Book Page,” and learn how clarity, alignment, and reader-focused decisions lead to lasting visibility on Amazon.
00.24 .... Why Amazon Feels Like a Mystery to Authors
03.29 .... What Amazon SEO Actually Is
07.35 .... How the Amazon Algorithm Really Works
11.46 .... Optimizing Your Book Title, Subtitle, and Description
16.15 .... Choosing Keywords and Categories Strategically
20.38 .... How SEO Connects to Reviews, Ads, and Pricing
23.40 .... Common Amazon SEO Mistakes Authors Make
27.00 .... A Calm, Sustainable Amazon SEO Mindset