Social Media for Authors – What Works on Instagram and TikTok
Release Date: 01/07/2026
Book Pricing Strategies – 0.99 Launch vs Premium Pricing
Cosmo Publishing
Learn how book pricing really works, when a 0.99 launch helps visibility, and when premium pricing builds trust, confidence, and long-term sales. Book pricing is one of the most stressful and misunderstood decisions authors face. Many writers worry about charging too much, pricing too low, or making a mistake that will hurt their book permanently. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, brings calm, clarity, and strategy to the topic of pricing. This episode reframes pricing not as a judgment of your work’s value, but...
info_outline
How Amazon’s Algorithm Really Works and How Readers Discover Your Books
Cosmo Publishing
Learn how Amazon’s algorithm really works, how readers discover books, and how to optimize your book page for clarity, visibility, and sales. Amazon can feel confusing and unpredictable for authors. You upload your book, set everything up, and then wonder why it feels invisible. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down Amazon SEO in clear, human terms and removes the mystery around how the algorithm actually works. This episode reframes Amazon SEO not as a system to beat, but as a recommendation engine...
info_outline
Email Marketing 101 – Building an Author Mailing List That Sells
Cosmo Publishing
Learn how authors can build a mailing list from zero, connect with readers authentically, and sell books without spam, pressure, or overwhelm. Email marketing is often misunderstood by authors. Many believe it’s outdated, intrusive, or only useful for writers with large audiences. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down email marketing in a calm, practical way and shows why it remains one of the most powerful tools an author can own. This episode reframes email not as promotion, but as permission. Gürhan...
info_outline
Social Media for Authors – What Works on Instagram and TikTok
Cosmo Publishing
Learn how authors can use Instagram and TikTok for real visibility, without burnout, pressure, or chasing trends that don’t actually sell books. Social media can feel overwhelming for authors. Many writers believe they must post constantly, follow trends, or turn themselves into influencers just to sell books. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks that myth and shows how social media really works for authors. This episode reframes social media as a discovery tool, not a performance stage. Gürhan explains why...
info_outline
The Power of Reviews
Cosmo Publishing
Learn how to earn your first 50 book reviews ethically, build reader trust, and increase visibility without pressure, shortcuts, or risky tactics. Reviews are one of the most powerful and misunderstood parts of publishing. They influence how readers decide, how platforms recommend books, and how visible your work becomes over time. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down the real role reviews play and how authors can grow them ethically and confidently. This episode is designed for authors who feel...
info_outline
How to Use Amazon Ads - Power of Visibility
Cosmo Publishing
Visibility determines whether your book gets discovered, recommended, and remembered — learn how to make your launch impossible to overlook. Every successful book launch begins with one essential ingredient: visibility. Readers can only fall in love with your story if they know it exists. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, explains why visibility is the foundation of every strong launch and how authors can create it long before release day. Visibility isn’t about shouting the loudest or having the biggest...
info_outline
Book Marketing & Promotion - Why Launch Strategy Matters
Cosmo Publishing
Learn how to build buzz, warm your audience, and launch your book with confidence using a simple, strategic plan that works for every author. A successful book launch doesn’t happen on release day — it’s built slowly and intentionally in the weeks before. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down a complete book launch strategy in calm, beginner-friendly steps. From early preparation to post-launch momentum, this episode shows you how to guide readers toward your book with clarity and purpose. You’ll...
info_outline
The Magic of Metadata - Why Metadata Matters
Cosmo Publishing
Unlock the power of metadata and learn how keywords, categories, and descriptions help your book get discovered by the right readers. Every book has a hidden engine working behind the scenes — metadata. It’s the combination of keywords, categories, descriptions, and details that help readers find your book in an ocean of millions. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down metadata in simple, practical language that any author can understand. Metadata might sound technical, but it’s really about...
info_outline
KDP Select vs. Wide Distribution – Pros and Cons
Cosmo Publishing
Learn the real differences between KDP Select and Wide Distribution — discover which path gives your book the freedom, reach, and revenue it deserves. Every author faces this crossroads: should you enroll your book in KDP Select and stay exclusive to Amazon, or distribute it widely to reach readers everywhere? In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks down both options in simple, practical terms — helping you choose the publishing path that fits your goals. This episode explains exactly what KDP Select is, what...
info_outline
Understanding ISBNs
Cosmo Publishing
Learn what an ISBN really is, why every book needs one, and how to use it correctly to publish and sell like a professional. Behind every published book is a tiny code that quietly controls how it’s found, listed, and sold — the ISBN. It’s one of the most misunderstood parts of publishing, yet one of the most important. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, demystifies the International Standard Book Number system and shows how it shapes the business side of your writing career. If you’ve ever wondered whether...
info_outlineLearn how authors can use Instagram and TikTok for real visibility, without burnout, pressure, or chasing trends that don’t actually sell books.
Social media can feel overwhelming for authors. Many writers believe they must post constantly, follow trends, or turn themselves into influencers just to sell books. In this episode of the Cosmo Publishing Podcast, host Gürhan, co-founder of Cosmo Publishing and Cosmodio Books, breaks that myth and shows how social media really works for authors.
This episode reframes social media as a discovery tool, not a performance stage. Gürhan explains why visibility matters more than follower counts and how readers often discover books long before they decide to buy them. Instead of chasing virality, authors learn how to build recognition, trust, and long-term momentum.
The episode focuses specifically on Instagram and TikTok, two platforms that dominate book discovery today. Gürhan explains how each platform works, what kind of content performs best for authors, and why you do not need to be everywhere to succeed. Instagram is explored as a relationship-driven space where consistency and clarity build trust over time. TikTok is explained as a storytelling platform where authenticity and emotion outperform polish and trends.
Listeners will learn what actually resonates with readers on each platform, what kinds of posts feel natural rather than forced, and how authors can show up without exhausting themselves. Real author examples illustrate how quiet, consistent accounts often outperform flashy ones, and how simple videos or reflections can create meaningful visibility.
This episode also addresses common mistakes authors make on social media, including posting only sales links, comparing numbers, forcing personality, and burning out through inconsistency. Gürhan offers a calm, realistic perspective that helps authors choose the platform that fits their energy, genre, and communication style.
By the end of the episode, authors will understand that social media is optional but powerful when used intentionally. You do not need to perform, entertain, or sell constantly. You only need to be clear, consistent, and human.
Whether you love social media, avoid it completely, or feel stuck somewhere in between, this episode gives you a sustainable framework for using Instagram and TikTok in a way that supports your writing life instead of competing with it.
Listen now to “Social Media for Authors – What Works on Instagram and TikTok,” and learn how to build visibility that feels natural, manageable, and effective.
00.24 ....Why Social Media Feels Hard for Authors
04.04 .... Understanding Social Media as a Discovery Tool
08.16 .... Instagram for Authors, What Actually Works
13.36 ....TikTok for Authors and Understanding BookTok Without Pressure
18.30 .... Which One to Choose Between Instagram and TikTok
21.09 .... Common Social Media Mistakes Authors Make
23.18 .... A Sustainable Social Media Mindset for Authors