Stop Chasing Goals That Kill Your Dreams: What Artists Get Wrong with Missi Blue | Ep. 39
Bound By Art: A Tattoo Artist's Survival Guide
Release Date: 07/16/2025
Bound By Art: A Tattoo Artist's Survival Guide
Seven years into tattooing and Angela Wood has already come full circle. From driving an hour each way to earn her apprenticeship, to owning the very shop where she learned the craft. What struck me most about Angela's story wasn't just her dedication to showing up every single day and asking how she could help, but her intentional choice to avoid the quick and easy route. She could have apprenticed at places closer to home, but she knew those weren't the right environments. That kind of discernment at the beginning of your career? That's what sets people up for long-term success. Angela's...
info_outlineBound By Art: A Tattoo Artist's Survival Guide
Twenty years into my tattoo career, I can finally say I've built a business doing exactly what I love—and it happened because I stopped trying to please everyone else and started being a "Missi Blue pleaser." This episode is my origin story, from a scrappy 19-year-old apprentice working double shifts to opening Blue Bird Tattoo Studio and becoming known for pet portraits that capture each animal's soul. I'm sharing the messy middle, the moments of doubt, the role spite played in my success, and the practical steps that allowed me to go all-in on specialization without losing myself in the...
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When I was an apprentice flipping through tattoo magazines, Jesse Smith's work stopped me in my tracks. Fast forward to today, and I'm sitting down with the man himself, someone who's spent over 25 years proving that unconventional paths can lead to extraordinary outcomes. Jesse started tattooing with a prison-style gun made from a toothbrush and Walkman motor, learned by trial and error, and built an empire that includes Loose Screw Tattoo, the Richmond Tattoo and Arts Convention, and the Richmond Tattoo Academy. This conversation isn't about shortcuts or hacks—it's about the real work that...
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Building resilience isn't something you're born with—it's a skill you develop through experience, self-awareness, and intentional practice. In this episode, I'm breaking down what it really means to be resilient in business and how you can strengthen this critical muscle. From my own experiences of opening Blue Bird Tattoo Studio one month before COVID shut everything down to navigating a traumatic accident that left me out of work for a month, I've learned that resilience is about more than just surviving hard times; it's about how quickly you bounce back and keep moving...
info_outlineBound By Art: A Tattoo Artist's Survival Guide
When I opened Blue Bird Tattoo Studio, I truly believed I'd just show up, tattoo, go home, and do whatever I wanted. I thought I'd work alone because I was tired of dealing with other people's energy. Looking back, that was incredibly naive. I would have gone insane working by myself all day with no one to talk to except my clients. The reality of opening and running a shop hit me fast, and I had to figure everything out the hard way. From understanding the different types of shop models to learning actual business management skills, setting clear expectations with my team, and finally...
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"You can't do nothing and expect people to just find you and give you their money to tattoo. You either need to get on board with social media or talk to people in person—one or the other." Here's the reality: if you're crushing it at conventions but struggling to book local clients, the problem isn't oversaturation in your market. We have 14 tattoo shops within a quarter mile of Bluebird Tattoo Studio in a town of 16,000 people, and we stay consistently busy. The difference isn't luck or location, it's intention. In this episode, I'm breaking down exactly what we do differently to attract...
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I'll be honest—I've been a serial project-starter my entire career. From expanding Bluebird Tattoo Studio to opening the Bluebird Art Collective gift shop, I've chased plenty of shiny objects that pulled me away from what really mattered. This episode is about recognizing when you're spreading yourself too thin, understanding why we're wired to chase new ideas, and learning how to channel that creative energy into focused, sustainable growth. If you've ever felt like you're running in place with a dozen unfinished projects, this conversation will help you refocus on what actually moves your...
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"You can wish and hope and dream for your goals, but that alone is not getting you anywhere." As we head into a new year, I'm reflecting on what worked, what didn't, and how I'm going to show up differently in 2025. This year taught me something crucial: feelings are terrible leaders. When I let how I'm feeling dictate what I do each day, nothing gets done. After recovering from a skull fracture and completely uprooting my office setup, I've been struggling to get back to my routine—and it's made me realize that the only way to win is to build systems that work regardless of how I feel. In...
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"Every convention for me is a chance to just do better, to do a better tattoo, to meet more people, to get new inspiration, to find a new opportunity. Even when it's a bad convention, it still serves a purpose." I get asked all the time for advice on doing conventions. How to prepare, what to expect, what actually works. And honestly, in the moment, I never know where to start because there are a thousand things that could make or break your experience. So I sat down and really thought through everything I've learned from years of doing conventions, and I'm sharing it all with...
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"It's lonely being the boss. And yes, I get that I asked for this, that I did this to myself. I understand that, but why is it like this?" Missi Blue A coworker's offhand comment stopped me in my tracks recently; something about how I'm "never in a good mood" when I walk into the shop. That hurt. Not because it was entirely true, but because it highlighted something I've been carrying quietly for years: being the boss is incredibly isolating. I show up with my serious face on because I'm walking into whatever needs to be handled that day, carrying the weight so my team doesn't have to. But...
info_outline"If you actually want the dream you say you're after, why wouldn't you take as much of it as you were able to now and find those in-between steps to start living the dream now? What are you waiting for?"
Here's something that's been weighing on my mind lately, and I think it's going to challenge everything you think you know about goal setting. What if we've become so laser-focused on our goals that we've completely lost sight of our actual dreams? I'm talking about that beautiful, colorful vision that made you pick up a tattoo machine in the first place. I've always been the queen of breaking down big dreams into actionable goals, but recently I had a wake-up call that changed everything. I've been obsessing over buying a building for Bluebird Tattoo Studio, thinking it would get me closer to home and give me more time with my kids. But here's the thing – by the time I'm financially ready to buy that building, my kids will have graduated and possibly moved out. I was so busy chasing the goal that I almost missed the entire point of the dream.
This episode is about pulling back, getting brutally honest with ourselves, and asking the hard question: Are we so caught up in the "how" that we're missing the "why"? Because I've realized that most of us are guilty of constantly moving the goalpost, making promises to ourselves that we never keep, and waiting for some magical moment when everything aligns perfectly. But what if that moment never comes? What if we're wasting our lives waiting when we could be living parts of our dreams right now?
Listen to episode #9 9 Ways to Get More Done in Your Day with Missi Blue
Listen to episode #27 What Finally Made My Business Work with Missi Blue
What You'll Learn in This Episode:
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Why the traditional goal-setting approach can actually sabotage your dreams and keep you in a constant state of "almost there"
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How to identify when you're chasing goals instead of living your actual dream, and the simple question that will change your perspective immediately
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The psychology behind why we keep moving the goalpost and making bigger promises to ourselves instead of celebrating wins
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Practical strategies for "nickel and diming" your dreams – how to find ways to experience parts of your vision while you're still building toward the bigger picture
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Real examples of how to get creative with time, money, and location constraints to start living your dream life now
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Why specificity in your dreams matters and how to break down vague desires like "more time with family" into actionable steps
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The mindset shift that helps you see opportunities that were always there but you weren't paying attention to before
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How to stop waiting for perfect conditions and start finding those "in-between steps" that bring you closer to your dream today
Links:
instagram.com/tattoosbymissiblue
instagram.com/boundbyartproject
instagram.com/bluebirdtattoostudio
Music: Unknown Road - The Harp Project