What It Takes To Build A Successful Business

Your Expectations Are What's Keeping You Broke

Welcome back to Two Guys One Mic — the show where you get stupid amounts of value, unfiltered opinions, and a side of degeneracy.

In this episode, the guys go deep on flawed expectations, timelines, and what it actually takes to grow a brand, business, and social media in 2025. If you’re secretly pissed that you’re “not there yet,” this is the mirror you need.

---

🔥 What This Episode Is Really About

• Why most people fail not because of lack of effort, but because of delusional timelines

• The ugly truth:

  “You think you deserve the result just because you’re working hard. You don’t.”

• How to operate from absolute certainty without clinging to a deadline

---

💰 $344,500 on Content Before a Single Dollar Back

Cole breaks down the last 13 months of building his media machine, Wolfpack Media:

• Team structure:

  • Media producer (Daniel)

  • Media director (Ronnie)

  • Multiple editors & backend crew

  • 37+ SOPs running the whole operation

• Investment:

  • $344,500 spent on media in 13 months

  • $0 directly monetized from that content until ~6 weeks ago

• Results so far:

  • ~1 billion views across platforms

  • 1,000,000+ followers gained in 13 months

  • 100,000 net followers on IG in 70 days

  • 860,000+ followers on Facebook in 11 months

All of that happened because he was willing to set money on fire for over a year with no guaranteed return — just belief, reps, and a long-term play.

---

⏳ Flawed Expectations: Why You Keep Quitting

Brian and Cole break down how most people think:

• “If I post twice a day for 60 days, I should blow up.”

• “If I hire a mentor, I should hit $10K/month in 90 days.”

• “If I bought the course, why am I not rich yet?”

Reality check:

• Brian’s first 10K followers:

  • Took 1 full year of posting twice a day, 7 days a week

• Cole’s viral stats:

  • In the last year:

    • 217 videos hit 1M+ views

    • Out of 12,000+ posts

    • That’s about 1 in 30 posts crossing a million

Translation:
Most of your content won’t pop. That doesn’t mean you’re failing. It means you’re doing the work.

---

🧠 Effort Without Expectation

Key idea from Cole:

“Effort without expectation gets you the result you want.
Effort with flawed expectations stops you from ever getting there.”

They break down:

• Why hard work alone doesn’t guarantee success

• Why you must:

  • Keep working

  • Keep posting

  • Keep refining the strategy

  • Without needing a specific deadline for “when it pays off”

---

🎯 Certainty > Timeline

Brian explains how he thinks about goals now:

• Target: $2M/month with the company

• Mindset:

  • Not “I hope it happens”

  • But: “It’s already done. It’s only a matter of time.”

• Because of that:

  • He can release the timeline

  • Focus on building the right:

    • Team

    • Systems

    • Skills

    • Information

No more obsessing over “why isn’t it here yet?”
Instead: “What do I still need to learn/build to get there?”

---

🧨 Gary V, Delusion, and the Punch-in-the-Face Moment

Cole plays a Gary V rant where Gary basically says:

“If you’re asking, ‘How do I make a million in 6 months?’
I want to punch you in the face.”

They unpack:

• How social media has made people insanely delusional:

  • Making $35K/year but expecting to jump to $1M in 6 months

  • Thinking internet access = shortcut to physics

• Why your expectations are so out of whack that:

  • You can’t handle normal timelines

  • You feel “scammed” when it was actually your lack of patience & effort

---

📉 Why Fitness Coaches (Specifically) Drive Them Crazy

This part cuts:

• Fitness coaches know:

  • You don’t build a body in 6 weeks

  • Real physical transformations take years

• But in business?

  • “If it doesn’t work in 30 days, I’ve been scammed.”

• They call out:

  • People who say they got “scammed by other business coaches”

  • When in reality… they just didn’t do the work, long enough

---

📈 Zoom Out, You’re Doing Better Than You Think

They challenge you to:

• Stop obsessing over last 7 days of:

  • Views

  • Followers

  • Sales

• Instead, ask:

  • Where was I 6–12 months ago?

  • Am I:

    • Smarter?

    • More skilled?

    • Clearer?

    • More consistent?

You’d be shocked how much you have grown — you just never zoom out far enough to see it.

---

📌 Core Takeaways

• You’re not supposed to get paid yet if you’re not good enough yet.

• Let go of the timeline, not the goal.

• Play the game like it’s inevitable you win, and your only job is to:

  • Keep learning

  • Keep posting

  • Keep showing up

  • Keep adjusting the strategy

“It’s not a matter of if it will happen.
It’s a matter of when — and who you’re willing to become to get there.”