AI Isn't Going To Take Over The Social Media Industry...

AI Won’t Take Your Job. A Hard-Working Motherf*cker Will.

Welcome back to Two Guys One Mic – the show with middle-finger cover art, questionable openings, and stupidly valuable rants about business, content, and the internet.

This episode starts unhinged (gay hats, unplugged mics, and IG handle hunting) and turns into a heavy conversation about AI, fear-mongering, personal brands, and why hard work is still the cheat code.

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🧠 What This Episode Is Really About

• Is AI going to “ruin” social media and take over everything?

• Are you actually screwed if you’re not using AI?

• Or are you just lazy, scared, and hoping tech will save you from doing the work?

The guys break down:

• Why fear-based AI marketing is everywhere right now

• Why personal brands and real humans become more valuable as AI grows

• And how hard work + tools beats “AI + laziness” every day of the week

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🤖 AI, Watermarks & Fear-Mongering

They start from a Tate clip about:

• AI videos becoming indistinguishable from real life

• Invisible watermarks “deciding reality”

• And elites supposedly using AI to control the masses

Then they flip it:

• Yes – AI is getting scary good.

• Yes – deepfakes and fake content are a real problem.

• But…

“AI isn’t going to take your job.
Someone who knows how to use AI way better than you – and works harder – will.”

And in the online business space?

• A TON of people are using AI fear to sell:

  • “If you’re not using AI, you’re already behind.”

  • “If you’re not running ads, your business is dead.”

  • “The fitness industry is dying.”

The boys call BS on all of it.

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👤 Personal Brand > Perfect Tools

Brian’s take:

• AI will evolve

• Platforms will build guardrails

• Most people still just want to connect with real humans

The winners in an AI-heavy world will be:

• People building personal brands now

• People who:

  • Talk to camera

  • Tell real stories

  • Have actual life experience and opinions

  • Use AI as a tool, not a personality replacement

Cole’s prediction:

• A tiny % of ultra-nerds will eventually build AI clones of themselves

• Most people:

  • Won’t have the money

  • Won’t have the discipline

  • Won’t have the depth of experience

  • Will just be spitting out generic ChatGPT scripts and wondering why nothing hits

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💬 Why AI Content Feels Like Trash

They go in on:

• ChatGPT captions & scripts:

  • You don’t understand what you’re saying

  • You can’t go deep on the concept

  • It reads like a robot cosplaying as a life coach

Cole’s example:

• Influencer loses a family member

• Posts a long, emotional caption

• Entire thing is obviously written by AI

• Same patterns, same tone, totally disconnected from how they’ve written for years

“You lost someone you love… and instead of writing from your soul,
you asked ChatGPT: ‘Write a post about loss.’ What the f*ck are we doing?”

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📉 Fear Marketing & “The Industry Is Dying”

They torch some current narratives:

• “Fitness industry is dying.”

• “If you’re not copying other creators, you’ll never go viral.”

• “If you don’t use AI, you’re finished.”

• “If you don’t run ads, you’re getting left behind.”

Reality:

• 73% of America is overweight

• 2B people on Instagram

• PT Dom clients doing:

  • $30K/month with <2,000 followers

  • $300–500K/month with almost no ads

• Industry is not dying.
  You’re just not that good yet.

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💪 Hard Work Still Runs the World

This episode turns into a full-blown sermon on work ethic:

• Hard work absolutely leads to success – if you’re in the right vehicle and keep learning

• Construction worker vs Walmart employee:

  • Same country, different ceiling

  • Hard work still pays more in the higher-value vehicle

• To climb:

  • Work hard at the job you have

  • Learn the next level (supervisor, developer, investor)

  • Stack skills while keeping the effort high

They hammer:

“You’re not being replaced by AI.
You’re being replaced by the person who works harder AND uses better tools.”

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🧱 The Common Denominator of Winners

Examples they hit:

• Hermozi – slept in gyms, gave value for free for years

• Elon – slept in factories

• Andy Frisella – seven years of no money, sleeping in the back of the shop

• Gary Vee – 15+ years of posting, grinding in a wine store until his 30s

• Nicholas (YouTuber) – ~1M subs, locked himself away, 12-hour days for months to build a course

The pattern:
Smart + savage work ethic – not hacks, shortcuts, and “best possible pathway” paralysis.

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🧱 Winners vs Whiners

One of the best concepts from Cole:

“Everything you buy is a tribute to a winner.”

• Your shoes? Someone built a brand.

• Your phone? Someone built a company.

• Your car? Someone built the product, system, and factory.

Every dollar you spend is a vote for:

• Someone who worked their ass off

• Someone who built something useful

• Someone who didn’t sit in their car making videos about why hard work is dumb

So you’ve only got two options:

“Either become the winner… or shut the fck up and buy their sht.”

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🎯 Core Takeaways

• AI is a tool, not a god.

• Fear-based “you’re screwed” messaging is mostly marketing manipulation.

• Personal brands and real stories will matter more, not less.

• Hard work is still the baseline requirement.

• The people who win will:

  • Work hard

  • Use tools (AI included) to go faster

  • Keep learning, keep posting, keep showing up

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📲 If This Hit, Do This

• Screenshot the episode

• Share it to your IG Stories

• Tag @therealbrianmark and @coledasilva

• Tell a friend:

  “Listen to this before you let AI scare you into being soft.”