From Self-Doubt to Leading Retreats: Helping Women Step Into Their Voice with Amy Leffler
How To Run Profitable Retreats
Release Date: 05/07/2026
How To Run Profitable Retreats
What does it really take to lead a retreat, especially when you’re still questioning your own voice? In this episode of How to Run Profitable Retreats, Leni Cavazos sits down with Amy Leffler, life and business coach, retreat facilitator, and co-founder of Be Well Ladies Retreats, to explore the internal shift that every retreat leader must make before anything else works. With over 20 years of experience in human resources and organizational leadership, Amy shares what it looked like to be successful on paper… while still feeling like she didn’t belong in the room. From corporate...
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What if the reason your retreat, or event, isn’t creating real transformation… is the way you’re framing it? In this powerful conversation, I sit down with Bridget James Ling, founder of Freedom Queen and creator of one of the fastest-growing global movements for women building high-impact, high-profit businesses. We go beyond the surface of “retreats” and unpack what actually creates momentum, identity shifts, and real results inside in-person experiences. Bridget shares why she once said “I hate retreats”… and how that perspective led her to design events that generate...
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What if wellness wasn’t just about one area of life, but about the full picture of how we live, lead, work, and connect? In this episode of How to Run Profitable Retreats, I’m joined by Dr. Aimee Harris, founder of Dimensional Wellness and creator of the Dimensional Wellness Matrix. With a PhD in corporate wellness and a deep background in leadership development, employee well-being, and transformational programs, Dr. Aimee brings a perspective that is both highly strategic and deeply human. We talk about why true wellness cannot be separated into neat little boxes, and how emotional,...
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What actually makes a retreat successful… and why do so many fail? In this episode of How to Run Profitable Retreats, I’m joined by Sheri A. Rosenthal, a leader in the retreat industry who has designed and led over 1,000 retreats worldwide. Together, we break down what it really takes to create retreats that are not only transformational, but also profitable and sustainable. We talk about: ▪️ Why retreats are inherently transformational (even when you don’t expect them to be) ▪️ The biggest mistake retreat leaders make when choosing their ideal client ▪️ How pricing impacts...
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What if your retreats sold the way Broadway shows do, months in advance, at multiple price points, with built-in demand? In this episode of How to Run Profitable Retreats, I’m breaking down the exact mechanics behind how theater producers consistently sell out shows… and how you can apply the same strategy to your offers. Because Broadway isn’t lucky. It’s engineered. Inside this episode, you’ll learn how to design an offer that feels clear, compelling, and impossible to ignore, without adding more bonuses, more complexity, or more noise. ⬛️ We dive into: ▪️ The “Power of...
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What if the retreat industry had global standards, real support, and a space where leaders didn’t have to figure everything out alone? In this episode of How to Run Profitable Retreats, I sit down with Holly Porter, retreat industry visionary and founder of the International Retreats Association, to talk about the future of this rapidly growing space and what it actually takes to build retreats that are both transformational and sustainable. Holly shares how a deeply personal, spiritual calling led her to create an organization designed to unify, elevate, and bring integrity to the global...
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What makes a retreat truly transformational? In this episode, Leni Cavazos sits down with Agathe Lazaro, designer, retreat space curator, and founder of sacred retreat properties in Provence, France and Pondicherry, India, to explore the deeper layers of retreat creation. This conversation bridges the worlds of hospitality, neuroscience, sensory intelligence, and retreat leadership, revealing why the most powerful retreats are designed with far more than schedules and workshops. ⬛️ In this episode, you’ll discover: ▪️ Why the retreat experience begins long before participants arrive...
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What happens when passion meets structure, and the right niche changes everything? In this episode of How to Run Profitable Retreats, I sit down with Matthew Brandt, founder of Tactical Retreats, retired law enforcement officer, Navy veteran, and retreat leader creating life-changing experiences for veterans and first responders. Matthew shares his real, behind-the-scenes journey of launching retreats with heart, and learning (sometimes the hard way) how clarity, positioning, and niching down create momentum. You’ll hear how: ▪️ His first retreat barely filled, then a single shift led...
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Selling your retreat shouldn’t feel pushy, awkward, or “icky.” In this episode of How to Run Profitable Retreats, I’m sharing a powerful segment from the Sold Out & Profitable Retreats Masterclass featuring Christi Kendall on how to sell like a woman — with presence, confidence, connection, and zero pressure. Inside, you’ll learn: ▪️ The 5 feminine sales shifts that make selling feel natural ▪️ Why price is a leadership moment (not something to explain) ▪️ The 3 sales archetypes — Visionary, Magnetic Storyteller, Radiant Authority — and how to sell from your...
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Content shouldn’t drain you, it should grow your retreat business. In this episode of How to Run Profitable Retreats, I sit down with Louis Swart, founder of Ironbrij, to talk about how retreat leaders and coaches can create content that converts using AI, without burnout or inconsistency. We break down why most people are overwhelmed by content, how AI can support (not replace) your voice, and why being specific, consistent, and delegated is the real growth advantage, especially if you want to scale retreats like a business. ▪️ Why your audience forgets you if you’re not consistently...
info_outlineWhat does it really take to lead a retreat, especially when you’re still questioning your own voice?
In this episode of How to Run Profitable Retreats, Leni Cavazos sits down with Amy Leffler, life and business coach, retreat facilitator, and co-founder of Be Well Ladies Retreats, to explore the internal shift that every retreat leader must make before anything else works.
With over 20 years of experience in human resources and organizational leadership, Amy shares what it looked like to be successful on paper… while still feeling like she didn’t belong in the room. From corporate boardrooms to retreat spaces, this conversation dives into the real work behind stepping into leadership: self-worth, visibility, and the courage to be seen.
This episode is part of our speaker series for the Sellout Retreat Summit, and Amy’s story is a powerful reminder that building a retreat business doesn’t start with logistics, it starts with identity.
Inside this episode, we explore:
▪️ Why confidence and self-worth are foundational to retreat leadership
▪️ The connection between visibility and attracting the right retreat clients
▪️ How showing up online shapes trust before your retreat even begins
▪️ The truth about building a retreat business while still working a corporate job
▪️ Why success in retreats is built through consistency, not overnight wins
▪️ How one decision to “be seen” can open unexpected opportunities
Amy also shares her personal turning point after attending the Sellout Retreat Summit, and how choosing visibility completely changed the trajectory of her business.
If you’ve been holding back, waiting to feel “ready,” or wondering if you have what it takes to lead a retreat… this episode will challenge that narrative. ❕
Because your retreat doesn’t start when you arrive at the venue, it starts the moment you decide to lead. 🖤
🎧 Listen now and step into the version of you your future clients are already looking for.
Connect with today’s guest:
Amy Leffler
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If you enjoyed this episode, share it with someone who’s ready to step into their next level of leadership, and don’t forget to leave a rating and review. 🎧💬
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