CSTG 209: This AI Tool Will Fill Your Board (Without Hiring More CSRs) With Brad Scruggs
Release Date: 04/22/2025
CSTG 219: The Law of Sacrifice with Chad Peterman
Can't Stop the Growth
What are you willing to give up to grow? In this episode, Chad dives into John Maxwell's “Law of Sacrifice” and what it means for leaders in high-demand industries. He shares personal reflections from 14 years of leadership, addressing the unseen trade-offs that come with building people and businesses. From waking up early to surrendering control and pouring into others, Chad unpacks how true leadership often means giving up comfort to create meaningful impact. If you’re wrestling with work-life balance, delegation, or wondering if the sacrifices you’re making are worth it—this...
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Built on People, Powered by Purpose: Chad Peterman’s Journey to the Top
Can't Stop the Growth
In this episode, Justin Judd sits down with Chad Peterman, CEO and founder of Peterman Brothers, to dive deep into the mindset behind building a 500-person service company from the ground up. ⬆️ Chad shares powerful lessons on leadership, habit transformation, vulnerability, and how aligning business growth with personal values can unlock massive impact. Learn how to lead when you’re not the technical expert, the importance of meeting people where they are, and why quality over quantity is the key to sustainable growth.📈 Additional Resources: Learn more about ...
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CSTG 218: The Law of Victory with Chad Peterman
Can't Stop the Growth
Winning doesn’t happen by accident—especially in the trades. It takes relentless ownership, clear vision, and the discipline to do what most won’t. In this episode, home service business coach Chad Peterman breaks down The Law of Victory, a leadership mindset that separates growth-driven leaders from the rest. He shares how Kobe Bryant inspired a winning culture through his actions, the importance of understanding what victory means for every member of your team, and how excuses are the enemy of sustainable success. From HVAC and plumbing teams to high-performance leadership squads, this...
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What Home Service PE Firms Want: A CFO’s Guide to Getting Top Dollar with Paul Maskill
Can't Stop the Growth
What’s it really take to run a profitable home service business? 💸 On this episode of AI Trade Talk, Brad sits down with Paul Maskill—fractional CFO and master of blue-collar biz strategy—to dig into the financial truths most owners miss. From pricing mistakes and misunderstood metrics to the surge of PE acquisitions and the magic of recurring revenue, Paul shares clear, actionable advice that’ll have you rethinking how you run your business. Whether you’re looking to grow or sell, this convo is packed with insight you don’t want to miss! 🚀 Additional Resources: ...
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To the Point: Gridiron Greatness & A Lone Star Legacy
Can't Stop the Growth
Get ready for a powerhouse convo on “To The Point” with host Chris Yano and roofing legend Steve Little 🏗️🤝. Steve’s the President of KPost Company and CEO of National Roofing Partners, and he’s built a $123M commercial roofing empire—all from one Dallas-Fort Worth location! They dive into leadership moves that matter: building A-player teams, scaling with EOS, mastering emotional intelligence, and saying no to the bidding war mindset. Plus, they get real about tech adoption, from DISC profiles to AI tools like Rilla. This episode is packed with real talk, big laughs, and...
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CSTG 217: How to Build a Strong Culture Through Leadership Metrics with Eddie Geller
Can't Stop the Growth
Too many home service businesses rely on gut instinct when it comes to leadership performance. In this episode of Can’t Stop the Growth, Chad Peterman sits down with Eddie Geller, founder of SKOR, to explore how measuring leadership behavior—not just results—can transform your team's performance and culture. They dig into the hard lessons learned from economic downturns, the power of transparency, and how to build consistency into your culture—even with field and office team divides. Whether you lead a growing HVAC, plumbing, or electrical business, this episode will challenge how you...
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Why Fewer Leads Can Mean Bigger Wins: Smart Marketing in the Trades with Laura Koester
Can't Stop the Growth
In this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it’s anything but boring. 🎙️ From her start in telecom and veterinary marketing to leading strategy in the trades, Laura breaks down what it really takes to succeed in today’s home services landscape. Fewer leads? No problem. It's all about base hits, big trust, and data that actually matters 📈. If you're into real talk about scaling smart, empowering teams, and staying sane in shifting markets—this one's for you! Additional Resources: Key...
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CSTG 216: The Law of Buy In with Chad Peterman
Can't Stop the Growth
In this episode, Chad dives into one of his favorite leadership lessons: John Maxwell's "Law of Buy-In" 🙌 Why? Because no matter how great your plan is, if people don’t believe in you, they won’t follow the vision. Chad shares stories, slip-ups, and aha moments about building trust, leading with character, and creating real team momentum 🔥 Whether you're leading a crew or just trying to move the needle, this one's packed with people-first wisdom you can use today 👊 Additional Resources: Key Takeaways: People buy into the leader before the vision....
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CSTG 215: Plug Revenue Leaks with Text Automation: Ryan Fenn & Justin Judd from Chiirp
Can't Stop the Growth
Tired of leads falling through the cracks? This episode is a must-listen for home service business owners ready to plug revenue leaks and unlock serious growth 💸 Chad Peterman sits down with Ryan Fenn and Justin Judd from Chiirp to explore how simple automations can transform missed calls and unclosed estimates into booked jobs. Learn how even the “Nancy and Judith” of your team can become sales ninjas with the right tools—and how texting is the king of conversion. If your marketing dollars are working overtime but your close rates are stalling, this one's for you. Let’s turn lost...
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CSTG 214: The Law of the Picture with Andrew Hasty
Can't Stop the Growth
Ever feel like your words just aren’t landing? 🤔 Maybe it’s time to stop talking and start showing. In this episode, Andrew dives into John Maxwell’s “Law of the Picture”—aka leading by example—and brings it to life with stories that hit home. From battlefield leaders to hallway moments at Peterman Brothers, you’ll hear why how you show up matters way more than what you say. If you're serious about building trust, boosting morale, and creating a culture that thrives, this one’s a must-listen 🎯 Because your team is watching... even when you think they’re not. ...
info_outlineStop missing the calls that fill your board. In this episode of Can’t Stop the Growth, Chad Peterman is joined by Brad Scruggs, President and CMO of ZyraTalk, to talk about a simple but powerful idea: when you stop missing calls, you stop losing jobs.
Brad breaks down how HVAC and plumbing businesses are using AI-powered customer service representatives (CSRs) to capture more leads, reduce missed calls, and grow without hiring more people. Whether it’s after-hours coverage, overflow, or lead aggregator response times—AI is helping high-growth companies optimize their call centers and maximize every opportunity.
This episode is packed with tactical insights for leaders serious about growing their home service business. If you’re focused on building a culture of excellence, booking more jobs, and staying ahead of the curve—this conversation is for you.
Watch now to see how top operators are filling the board faster, without relying on more ads or more staff.
Additional Resources:
Brad on LinkedIn
Learn more about ZyraTalk
Join The ARENA - a CSTG Community!
Chad on LinkedIn
Chad Peterman | CEO | Author
Peterman Brothers Website
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
Key Takeaways:
- Most service businesses miss 15–35% of their inbound calls. That’s real money walking away.
- AI-powered CSRs can respond instantly—nights, weekends, and during peak hours.
- Use AI to handle simple requests and free up live reps for high-value leads.
- Integration is simple, with many teams live within two weeks.
- Real-time data allows for continuous CSR coaching and improved conversion rates.
- Speed-to-lead with aggregators like Angi, Thumbtack, and Modernize is crucial—AI helps you get there faster.
- Many companies use AI as overflow backup, while others have made it their front line.
- Growth doesn’t have to mean more leads—it starts with booking the ones you already have.