Why Fewer Leads Can Mean Bigger Wins: Smart Marketing in the Trades with Laura Koester
Release Date: 06/12/2025
AI + Humans for a Call Center | AI Trade Talk | Brad Scruggs | Michelle Myers
Can't Stop the Growth
☎️ Missed calls = missed opportunities. But what if AI could change that game forever? Brad sits down with Michelle Myers, co-founder of Pink Callers, to uncover how she’s reinventing the call center experience for home service businesses. From dedicated CSRs who feel like part of your team, to after-hours support that actually works, Pink Callers is flipping the script on traditional answering services. Michelle doesn’t shy away from the hot topic: AI. She shares how tools like Zyratalk, Dialpad, and Motion aren’t here to replace people, but to supercharge them. We’re talking...
info_outline
To the Point: The Systems that Took a Restoration & Cleaning Business From 0 to 82 Locations
Can't Stop the Growth
How do you take a business from zero to 82 locations in less than two years? 📈 That’s exactly what Dan Claps, CEO and Co-Founder of Voda Cleaning & Restoration, has pulled off, and he’s here to spill the secrets. From his teenage “bourbon side hustle” to building a franchise powerhouse, Dan’s story is equal parts scrappy, bold, and inspiring. In this episode, Chris and Chad dive into the systems that made scaling possible, the leadership rhythms that keep 80+ owners aligned, and the lessons every business leader can apply, whether you’re running one shop or chasing...
info_outline
CSTG 230: Chad Peterman vs. Tommy Mello | Who Wins the Automation Gauntlet?
Can't Stop the Growth
Automation isn’t the future—it’s happening right now. The question is: will you dominate with it, or be dominated by those who do? In this high-energy Can’t Stop the Growth showdown, Chad Peterman goes head-to-head with Tommy Mello to tackle one of the hottest topics in home services: automation. From call centers to lead follow-up, recruiting, and customer experience, you’ll hear exactly how the industry’s top leaders are leveraging AI and automation to scale faster, serve better, and protect their culture. Here’s what you’ll take away from this conversation: Speed to Lead =...
info_outline
Building Hope Through the Trades & Education in Uganda with Ann Hill & Richard Mutaawe
Can't Stop the Growth
Want a fresh perspective on how trades transform lives and communities? Start here. In this special edition of Around the Campfire, Katie Donovan sits down with Ann Hill, President of African Children Today, and Richard Mutaawe, ACT’s on-site Program Director in Uganda. Together, they share how education, entrepreneurship, and trades training are creating lasting impact in one of the world’s hardest-hit regions. From schools where every child finishes primary education to carpentry shops, welding programs, and local businesses that sustain jobs, this conversation highlights the universal...
info_outline
CSTG 229: Stop Losing Thousands on Inventory Mistakes with Dave Wigder
Can't Stop the Growth
Every HVAC, plumbing, and electrical business hits the same wall: material costs balloon, trucks run short, and cash flow becomes unpredictable. In this episode of Can’t Stop the Growth, Chad Peterman sits down with , co-founder of Ply, to explore how contractors can take control of their inventory and purchasing to unlock massive growth. Dave shares how Ply was built to give contractors visibility into their warehouses, trucks, and purchasing, while eliminating dead stock, wasted billable hours, and costly supply runs. He also explains how AI and supplier integrations are changing the...
info_outline
CSTG 228: Commit to Curiosity with Andrew Hasty
Can't Stop the Growth
Ever find yourself gearing up to prove you're right... instead of being curious? Andrew Hasty throws some metaphorical (and literal) darts at the ego 🎯 He unpacks Commitment #2 from “The 15 Commitments of Conscious Leadership”: Learning Through Curiosity. With help from Ted Lasso, personal stories, and a few dartboard metaphors, Andrew explores what happens when we stop trying to “know it all” and start wondering, “What am I missing?” 🤔 You’ll hear why “drifting” into defensiveness is totally normal, and how the real power lies in shifting back to curiosity....
info_outline
Rebranding Life and Business with Chad Terrinoni
Can't Stop the Growth
What if the darkest chapters of your life were the very thing that prepared you to build something extraordinary? In this episode, Ryan and Justin sit down with Chad Terrinoni, the powerhouse behind Hummingbird Heating & Cooling. Chad’s journey takes us from the chaos of addiction and jail time to building a multi-million-dollar HVAC brand that’s changing lives. His story is raw, real, and filled with lessons on resilience, rebranding, and the relentless mindset it takes to win in business and in life. If you’ve ever wondered how to turn pain into purpose, this conversation is one...
info_outline
CSTG 227: Culture is a Symptom of Leadership | Sean Glaze on Building Effective Teams
Can't Stop the Growth
Strong systems and great talent only go so far. Lasting success in home service businesses comes down to one thing: leadership. In this episode, Sean Glaze, speaker, author, and team-building expert, joins Chad Peterman to share powerful lessons from his book “What Effective Leaders Do”. Discover how culture is shaped one conversation at a time, why staying coachable is the key to growth, and the practical steps leaders can take to build trust, confidence, and high-performing teams. Whether you’re leading a growing HVAC, plumbing, or electrical company—or any service-based...
info_outline
Scaling a $1M HVAC Company to 500+ Employees | Chad Peterman on AI & Home Service Growth
Can't Stop the Growth
From $1M to a 500+ person home service powerhouse—Chad Peterman, President & CEO of Peterman Brothers and host of Can’t Stop the Growth, takes the guest seat in this special “tables turned” episode of AI Trade Talk. Chad shares exactly how his team scaled across 11 locations in HVAC, plumbing, and electrical, the strategies behind rapid growth, and why call center performance is the #1 growth lever in the trades. He also breaks down real-world AI applications that improve booking rates, boost efficiency, and drive revenue, without increasing marketing spend. If you’re ready to...
info_outline
To the Point: How To Make Yourself Unstoppable 365 Days A Year w/ Sean Crane
Can't Stop the Growth
What if the moment that broke you became the moment that built you? In this episode of “To the Point”, Chris and Chad welcome Sean Crane, founder of Unstoppable 365, whose journey from addiction and prison to elite leadership coach is nothing short of transformational. Sean shares how a defining moment in isolation led him to take radical ownership of his life, and how that decision became the foundation for a purpose-driven mission to help business leaders become unstoppable in every area of their lives. This conversation is a masterclass in the power of discipline, daily habits, and the...
info_outlineIn this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it’s anything but boring. 🎙️ From her start in telecom and veterinary marketing to leading strategy in the trades, Laura breaks down what it really takes to succeed in today’s home services landscape.
Fewer leads? No problem. It's all about base hits, big trust, and data that actually matters 📈.
If you're into real talk about scaling smart, empowering teams, and staying sane in shifting markets—this one's for you!
Additional Resources:
Connect with Laura on LinkedIn
Follow Camp Digital on LinkedIn
Learn more about Camp Digital
Join The ARENA - a CSTG Community!
Follow PeopleForward Network on LinkedIn
Key Takeaways:
- Fewer leads, higher quality: Prepare for this new norm by treating every lead like gold.
- Marketing is now about consistent base hits—not one-off wins.
- Success starts with strong operations; marketing can’t cover operational gaps.
- Planning 20 weeks ahead creates structure that enables flexibility and rapid adjustment.
- Empower your team to act like owners—owning revenue outcomes, not just tasks.