CSTG 249: Premium Is Not a Price Point, It’s Your Standard
Release Date: 02/10/2026
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Andrew Hasty, COO at Peterman Brothers, challenges HVAC, plumbing, and electrical leaders to stop using the word “premium” as a label and start treating it as a daily standard. If pricing, marketing, and wrapped trucks all scream premium, but leadership behavior, culture, and follow-through do not match, that is not just a soft issue. It is a full-blown business identity crisis. Andrew reframes what “premium” actually means in a home service company: how your leaders talk, how they handle conflict, whether they walk past sloppy trucks, tolerate gossip, or avoid hard conversations....
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What would it change in a trades business if the sales team stopped waiting on leads and started owning the pipeline? In this episode, Jordan White tells Chad Peterman how he moved to Nashville with a beat-up truck, slept on a kid’s couch, and built a high-end roofing company that grew from $2M to just over $20M in four years, almost entirely off door-to-door hustle. Jordan breaks down how he and his partner built a visionary/integrator partnership, fed the business first instead of chasing early distributions, and created a culture where clean-cut, young hustlers can make multiple six...
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What happens when some of the biggest voices in home services come together for a no-filter, high-impact roundtable? Chris gathers industry giants Tommy Mello, Ismael Valdez, Chad Peterman, and more for a raw, unscripted take on where the home services industry stands, and where it’s headed. From AI disruption to market shifts, personal growth to door-knocking tactics, this episode is as real as it gets. No fluff, just straight talk from people who’ve built it, lived it, and are shaping what’s next. If you’ve ever wondered what it sounds like when the best in the biz drop the mic on...
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If dispatch still owns your day, this one is for you. In this episode, Chad sits down with George Eliadis from ProBook, a dispatch and AI automation partner for home service companies, to unpack what “dispatching for dollars” really looks like at scale. From running a pressure-washing side hustle in New York to riding along in TR Miller’s call center and dispatch room, George shares how ProBook was built in the trenches with contractors, not in a lab. If you’re leading an HVAC, plumbing, electrical, or multi-trade shop and you already track your KPIs, this episode shows how to turn...
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Avoidance of accountability does not blow your business up overnight. It quietly lowers the bar, one unchecked behavior at a time. Peterman’s Andrew Hasty walks through why avoiding accountability is one of the most dangerous dysfunctions on a team and how it slowly creates a culture of mediocrity in HVAC, plumbing, and home service businesses. Using real stories from the field and everyday life, this episode shows how “little” things like late arrivals, missing equipment data, sloppy paperwork, and skipped debriefs are not one-off issues. They are signals that standards are slipping and...
info_outlineAndrew Hasty, COO at Peterman Brothers, challenges HVAC, plumbing, and electrical leaders to stop using the word “premium” as a label and start treating it as a daily standard. If pricing, marketing, and wrapped trucks all scream premium, but leadership behavior, culture, and follow-through do not match, that is not just a soft issue. It is a full-blown business identity crisis.
Andrew reframes what “premium” actually means in a home service company: how your leaders talk, how they handle conflict, whether they walk past sloppy trucks, tolerate gossip, or avoid hard conversations. Listeners hear why inconsistency is expensive, why gossip is “fun” but toxic, and how every one-on-one conversation, Slack message, or branch visit becomes a brushstroke on the picture of the brand.
For owners, GMs, and managers in the trades, this episode is a direct call-out: premium cannot just be demanded from technicians in the field. Leadership must model the premium first in how standards are set, how wins are celebrated, how accountability is handled, and how people are cared for. Commit to consistent, above-the-line behavior, join The Arena now: https://cantstopthegrowth.com/
Additional Resources:
Learn more about the Peterman Brothers
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Learn more about PeopleForward Network
Key Takeaways:
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Premium is lived, not priced
Your rates can be premium only if leadership behavior and culture feel premium to the team and the customer.
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Leaders set the true standard
Trucks, installs, and communication all follow the level of ownership and consistency modeled by leaders.
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What you allow becomes normal
Ignoring gossip, sloppiness, or excuses silently tells the team that mediocrity is acceptable.
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Gossip destroys a premium brand
Gossip and blame culture erode trust, clarity, and the identity you are trying to build.
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Consistency makes excellence “boring.”
When coaching, standards, and follow-through are consistent, high performance becomes predictable instead of dramatic.