494: The Digitization Dilemma: Overcoming Transformation Failures with Shippeo
Release Date: 10/13/2025
Let's Talk Supply Chain
Allen Thomas of Lynxis talks about two new products; demystifying AI; the biggest challenge & opportunity in intermodal; & why terminals need to work better. IN THIS EPISODE WE DISCUSS: [02.12] An introduction to Allen and Lynxis. “We have the tech, services and infrastructure to make terminals work better.” [02.48] Why we need terminals to work better. [03.16] Why Union Pacific's proposed merger with Norfolk Southern is top of mind for the intermodal industry right now. [04.43] Why investment is a key area of opportunity for intermodal organizations, and how Lynxis...
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Freek Aertsen & Bart Paridaen of EyeOn talk about digital transformation: value discovery, creation & realization; the big challenges; & key success factors. IN THIS EPISODE WE DISCUSS: [04.17] An introduction to Freek and Bart, their backgrounds, and roles at EyeOn. “I have a background in economics, took a wrong turn somewhere - and ended up in supply chain!” Freek [07.13] An overview of EyeOn – who they are, what they do, and how they help their customers. “Response is all about planning.” “We connect data, systems, data science and AI with people...
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Andrea Morgan talks about her career journey; the similarities between supply chain & astrophysics, innovation, and why women need to bloom where they land. IN THIS EPISODE WE DISCUSS: [03.37] Andrea’s degree in astrophysics, and why curiosity was her biggest driver. “I had a deep interest in the origins of the universe… It gave me the training to ask the right questions.” [5.14] How a post-graduate placement at IBM exposed Andrea to a range of business areas, and ignited a passion for supply chain. “I learned that I didn’t want to be a researcher, I liked...
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Jason Murray of Shipium talks about AI: its impacts, now and in the future; common misconceptions; investment; developing new skills; & changing your mindset. IN THIS EPISODE WE DISCUSS: [04.04] An introduction to Jason, his career, and why he founded Shipium. “Lots of companies are going through an Amazon-ification. Amazon was really good at dealing with this complex multi-source, multi-destination supply chain, and everything is evolving towards that.” [07.04] Jason’s take on the factors that sit behind his success, and how he got to where he is today. ...
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Mary Casillo & Aubrey Galbraith talk about how Pallet Alliance's onsite audits uncover inefficiencies & identify opportunities for cost-saving & sustainability. IN THIS EPISODE WE DISCUSS: [04.04] An introduction to Mary and Aubrey, their backgrounds, and roles at Pallet Alliance. [07.30] An overview of Pallet Alliance – who they are, what they do, and how they help their customers. [10.10] From cost to sustainability, the big challenges and opportunities for Pallet Alliance customers in the current landscape. “We see organizations trying to find opportunities...
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Angela Woody talks about her career journey; learning to let go of inherited beliefs; making IT investments; & the guiding principles that have shaped her life. IN THIS EPISODE WE DISCUSS: [04.09] Angela’s coincidental career – how volunteering at an event led to an internship that led to a full-time role at Kimberly-Clark. “It was a happenstance!... Someone took a chance on me.” [08.41] Angela’s 13-year tenure at Kimberly-Clark: how her career progressed, what she learned, and her biggest achievements. “Working for a global manufacturing company, you just had a...
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Emily Nicholls of Anaplan talks about how integrated business planning helps automotive OEMs navigate EV growth & build finance-forward future-ready businesses. IN THIS EPISODE WE DISCUSS: [03.38] An introduction to Emily, her background in physics, and how her boutique supply chain specialist consultancy was acquired by Anaplan. [05.44] An overview of Anaplan – who they are, what they do, and how they help their customers. “We provide a cloud-based platform that helps people truly connect their plans. We operate across all the major business functions of the business, and can...
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Noel Hacegaba of the Port of Long Beach talks about tariffs, sustainability, infrastructure investments & the creation of a Supply Chain Information Highway. IN THIS EPISODE WE DISCUSS: [02.02] An introduction to Noel, and his role at the Port. “Our tagline is ‘the port of choice.’ And one of the reasons we are the port of choice is because we have a team that’s committed to excellence.” [03.19] An introduction to the Port and what sets it apart, from sustainability to customer service. [04.51] The Port’s record-breaking year – why they achieved the busiest...
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Tim Robinson of Blue Yonder talks about returns: the challenges & potential, role of AI, inventory management, tariffs, & the importance of customer experience. IN THIS EPISODE WE DISCUSS: [03.42] Tim’s career; how he founded his business, Doddle, and the story behind the name; and how that journey led him to Blue Yonder. “It’s quite rare that you isolate and identify supply chain as your chosen goal in life, but I fell into it and have loved it ever since.” [06.34] The current returns landscape, and what Blue Yonder’s recent survey revealed about...
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Bill Catania of OneRail & Adam Isenberg of National Association of Wholesale Distributors discuss routing - the challenges, the tech & why unification is key. IN THIS EPISODE WE DISCUSS: [03.02] An introduction to Adam and the National Association of Wholesale Distributors (NAW). “We’re the leading advocacy and government affairs voice for the distributors, whether you’re moving computer chips, potato chips, or anything in between!” [04.34] How listeners can catch up on OneRail content, and why Bill believes in collaboration and connection. [06.03] An overview...
info_outlineAnand Medepalli of Shippeo talks about why most supply chain transformations fail; good data; workflows focused on outcomes; and why AI isn’t a quick fix.
IN THIS EPISODE WE DISCUSS:
[03.57] An introduction to Anand and Shippeo.
“Our goal is to provide trustworthy data so you can make decisions. Your supply chains are constantly hit with disruptions – it’s no longer a disruption here, a disruption there. It’s actually tranquility here, tranquility there, and disruption the rest of the time!”
[07.40] The latest Gartner data on the state of supply chain digitization, and why most transformations fail to deliver the promised value.
“Businesses run out of energy – these are big projects. People think: ‘We must architect the whole thing before we can do anything,’ so perfect becomes the enemy of good, fast... Digitization doesn’t happen because someone has a grand vision, it’s the incremental steps you take towards it.”
[14.09] Why AI isn’t a quick fix for all your digitization challenges.
“It’s not a magic wand, you can’t just sprinkle AI and think things will work... And the problem is that, particularly the LLM models, have been trained to please you.”
[16.07] Why data is the foundation for success, and the importance of building trust.
“It used to be that, when these disruptions happened, even if you didn’t have the perfect data at hand to make a decision, you at least had the human capital to be focused on figuring it out. So reactivity was a plausible strategy.”
[21.29] How Shippeo is investing in data quality, and why it’s so critical as they support customers on their digitization journeys.
[27.21] Why visibility alone isn’t enough, and how people, AI, and good data also need to be weaved in to drive success.
“Visibility is not enough – engagement is required. And, if I engage with that, what are the actions that I need to take to overcome the problem?”
[30.39] Why workflows are crucial, and how they help to bridge the gap between ‘knowing’ and ‘doing.’
“Don’t get caught up in the buzzwords, or worry that you’re missing out… Think: “If I can solve this problem without AI, why aren’t I solving it?” Solve it, then challenge yourself to make it better.”
[35.58] How to define simple but effective workflows that focus on outcomes.
[42.34] The business impact you can create by working with Shippeo.
“You can live with fewer surprises, let Shippeo give you a little more tranquility.”
RESOURCES AND LINKS MENTIONED:
Head over to Shippeo’s website now to find out more and discover how they could help you too. You can also connect with Shippeo and keep up to date with the latest over on LinkedIn, Facebook, Instagram or X (Twitter), or you can connect with Anand on LinkedIn.
If you enjoyed this episode and want to hear more from Shippeo, check out 443: Mastering Visibility: Insights from LogTech Live with Shippeo, 486: Revealed – The Number One Way To Make Your Supply Chain Future-Proof or 475: Leverage Real-Time Transportation Visibility, with Shippeo
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