538: Enjoy Ecommerce Delivery at the Speed of Flight, with DeliverDirect
Let's Talk Supply Chain
Jeffrey Elder of Delta Air Lines & Derreck Travers of SmartKargo talk about DeliverDirect & combining speed, tech & simplicity for the best shipping experience. IN THIS EPISODE WE DISCUSS: [02.06] An introduction to Derreck and SmartKargo. [02.33] An overview of DeliverDirect – who they are, what they do, and how they help their customers. “We’re an alternative delivery network… We’re pulling different carriers together, with Delta as the middle mile.” [05.47] The ideal client for DeliverDirect. [06.54] Why speed is a top priority for e-commerce businesses, the...
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537: How To Ask Better Questions and Drive Project Success, with Brecham Group
Let's Talk Supply Chain
Chris Hamley of Brecham Group talks about setting projects up for success; asking better questions; why implementation isn't the end; & progress NOT perfection. IN THIS EPISODE WE DISCUSS: [04.01] An introduction to Chris and Brecham Group. “Too many organizations focus on perfection. Really, our goal is to suck less. It’s to get better, change how you think about the way you do business, and evolve every day.” [06.25] Why technology projects fail: the problem with people, why we need to define what failure actually looks like, and the experience that taught Chris to ask...
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536: Prevent Supply Disruptions and Protect Revenue, with FourKites
Let's Talk Supply Chain
Stephen Dyke of FourKites talks about inbound logistics: fragmentation; manual work; data siloes; AI; & why the receiving dock is such an under-invested area. IN THIS EPISODE WE DISCUSS: [03.25] An introduction to Stephen, his background combining computing and supply chain and, as a self-confessed ‘passionate practitioner,’ what he loves about supply chain. [07.05] An overview of FourKites – who they are, what they do, and how they help their customers. “Over the last five years, we’ve really become a supply chain orchestration control tower… and embedded persona-based AI...
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535: Experience A New Industry Standard In The Yard, with Terminal Industries
Let's Talk Supply Chain
Darin Brannan talks about Terminal Industries & what they do; building the industry's only Yard Operating System; & reinventing the future of logistics. IN THIS EPISODE WE DISCUSS: [03.25] An introduction to Darin, his background, the recipe for business success that led to the founding of Terminal, and why Top Gun might just have inspired his University degree. “I started, deep in Silicon Valley, as a VC investing in start-ups. And there was a point at which it looked like it could be more fun across the table as an entrepreneur, taking big ideas and revolutionizing the...
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534: Move From Excel Chaos to Agile, Data-Driven Planning, with Colibri S&OP
Let's Talk Supply Chain
Alexia Vitali of Colibri S&OP talks about what they do; why most mid‑market companies still run on Excel; & making planning simple, collaborative & impactful. IN THIS EPISODE WE DISCUSS: [03.55] An introduction to Alexia and her journey moving from Europe to Canada to build Colibri’s American presence. “It’s a bit like building a company inside a company… so the beginning was just about listening to planners and supply chain teams.” [06.37] An overview of Colibri S&OP – who they are, what they do, and how they help their customers – and what makes them...
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533: Navigating The Freight Downturn, with TSG Fleet
Let's Talk Supply Chain
Trace Haggard of TSG Fleet talks about the freight downturn; what 2026 will bring; converting what you already own into opportunity; & building partnerships. IN THIS EPISODE WE DISCUSS: [04.07] A re-introduction to Trace and TSG Fleet. [05.07] An overview of the prolonged freight recession: where it started, the factors driving it, and the impact on the industry. “During the pandemic, the smartest brains in the industry were saying: “It’s ecommerce forever, now!” We were proven wrong again, and fleets took another big hit. They had to pull back, but had all this equipment. There...
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532: Turning Purposeful AI into Business Outcomes, with Infios
Let's Talk Supply Chain
Aadil Kazmi of Infios talks about purposeful innovation; intelligent execution; tech readiness; and turning AI into measurable business outcomes. IN THIS EPISODE WE DISCUSS: [02.14] An introduction to Aadil, and an overview of Infios. “Supply chains run best when operators can execute them on a single stack.” [03.20] How Aadil’s experience at Amazon sparked an entrepreneurial journey that ultimately led him to Infios. “When retailers and shippers offered faster shipping to their end customers, cart values and repeat rates went through the roof. That led me deep into supply...
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531: Innovating Refrigerated Fleet Management, with PLM Fleet
Let's Talk Supply Chain
Don Durm of PLM Fleet talks about what they do; maximizing fleet flexibility; cold supply chain challenges; & leveraging trailer telematics for success. IN THIS EPISODE WE DISCUSS: [03.30] An overview of PLM Fleet and how they help their customers, and an introduction to Don and his 30+ year career, from law enforcement to supply chain. “We breathe cold chain!.. We help people manage risk, save time and money, and make big decisions.” [08.58] PLM’s ‘personalized lifecycle management approach,’ and what their consultative problem identification, solution development, onboarding...
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530: Navigate Supply Chain Disruption and Resilience, with ProcureAbility
Let's Talk Supply Chain
Carlos Perico of ProcureAbility talks about supply chain resilience in 2026; tariffs & disruption; supplier relationships; & key strategies for the future. IN THIS EPISODE WE DISCUSS: [03.47] An introduction to Carlos, and how his international experiences helped shape his career. “I’m passionate about travel, culture, food – and my career has supported that... My career has been very relationship driven, and that international exposure has helped me tremendously.” [07.40] An overview of ProcureAbility – who they are, what they do, and how they help their...
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529: Empower The People Who Power The World, With Samsara
Let's Talk Supply Chain
Tim Nagy of Samsara talks about tech & AI: what workers really think; agility; retaining talent; & shifting from reactive to predictive road safety & logistics. IN THIS EPISODE WE DISCUSS: [02.41] An introduction to Tim, his role as a sales engineer, and a reminder of how Samsara helps their customers. “You get two different kinds of engineers: the kind who don’t really want to be out in the field talking to customers, they do the coding and product development. And then you get my team, who love to be out there. We get to see a lot of different tech, and a...
info_outlineJennie Malafarina talks about her career journey; collaboration & community; building businesses; & turning marketing from a cost center into a revenue driver.
IN THIS EPISODE WE DISCUSS:
[02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT.
[05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career.
“Communication, psychology and marketing all tied together… it’s a passion for understanding why people do what they do.”
[07.55] Why Jennie moved from PR to digital marketing, her passion for tracking and measuring results, and what she loves about agency life.
[11.46] How Jennie came to understand the importance of logistics, and how it impacts the consumer.
“It’s impactful – this industry makes the world go round. If we’re not optimizing movement or getting just in time shipments, our shelves are empty and our costs are higher.”
[12.40] What marketing looks like for supply chain right now, the importance of personal branding, and the biggest changes happening in supply chain marketing, from video to AI.
“People don’t connect with brands – they connect with people.”
[17.31] Why organizations need to start thinking about marketing as a revenue driver not a cost center, and why it’s crucial to understand your goals and KPIs.
[19.40] Why it’s so important to break down industry siloes to bring all areas of the community together, and how Jennie is keeping those conversations going through FR8MVMT.
[22.34] The new businesses Jennie has in development, and how she achieves her version of balance.
“I do the things that light me up!”
[26.49] How Jennie’s experience as a veteran informs her leadership and gave her the confidence to succeed.
“I learned to earn my spot… So, going into my career, I never feared that I was a meek woman that can’t talk – I own it.”
[28.46] The increasing number of women in supply chain, and how we can bring more women into the industry.
[30.38] What winning an industry trailblazer award means to Jennie.
“It means that I’m doing something meaningful.”
[31.09] The future for Jennie.
RESOURCES AND LINKS MENTIONED:
You can connect with Jennie over on LinkedIn.
If you enjoyed this episode and want to hear from more women in marketing and communications, check out 425: Women In Supply Chain™, Josephine Coombe, 245: Women In Supply Chain™, Marina Mayer or 287: Women In Supply Chain™, Jolene Peixoto.
Check out our other podcasts HERE.