511: Women In Supply Chain™, Jennie Malafarina
Let's Talk Supply Chain
Jennie Malafarina talks about her career journey; collaboration & community; building businesses; & turning marketing from a cost center into a revenue driver. IN THIS EPISODE WE DISCUSS: [02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT. [05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career. “Communication, psychology and marketing all tied together… it’s a passion for understanding why people do what they do.” [07.55] Why...
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510: Women In Supply Chain™, Kendra Tanner
Let's Talk Supply Chain
Kendra Tanner talks about her career journey; what she's learned about leadership, making an impact on boards and conference stages; & inspiring women. IN THIS EPISODE WE DISCUSS: [02.35] An introduction to Kendra and her company, Allstates WorldCargo. [03.40] Kendra’s education and how her marriage to her high school sweetheart impacted her career path. “I wanted to get my business finance degree, but I was adamant that I was not taking one more accounting class – so I switched to marketing!” [05.47] How a family connection led Kendra to Consolidated...
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509: Women In Supply Chain™, Nermine Saad
Let's Talk Supply Chain
Nermine Saad talks about her career journey; fostering a culture of learning; moving from Egypt to Canada; mentorship; & the future of digital transformation. [03.48] What sparked Nermine’s interest in logistics, and how it led her to seek out a career that connected strategy, people, and operations. “I realized there’s an entire industry behind the movement of goods, and it involves shipping lines, airlines, ports, and so much more. The more I read, the more I was fascinated.” [05.46] The early years of Nermine’s career in Egypt and the big lessons she learned,...
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508: Reliable and Responsive – DCLI’s RapidLink Repairs Is Keeping Drivers Moving
Let's Talk Supply Chain
Rob Finch talks about Rapid Link Repairs, boosting customer satisfaction with response times; a fresh approach to cost; safety; & reducing downtime for drivers. IN THIS EPISODE WE DISCUSS: [02.11] An introduction to Rob, his background, and his role at DCLI and RapidLink Repairs. “Most of my career has been figuring out how to bring commercial and operations together.” [03.09] An overview of RapidLink Repairs – who they are, what they do, and how they help their customers. “It’s about three things: we want to improve productivity, be cost-effective, and...
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507: Logistics Providers: Ready For An AI-First Approach? Then Discover Your Biggest Opportunity, with Google Cloud
Let's Talk Supply Chain
Steven Delperdang of Google Cloud talks about trust; evolution of visibility; & and the big opportunities for logistics providers taking an AI-first approach. IN THIS EPISODE WE DISCUSS: [03.08] After years spent at Caterpillar and Penske, how Steven is now using the 'One Google' approach to run Google’s own internal supply chain and solve the legacy pain points he faced in his past roles, and exactly what’s so transformative about this approach. “In my previous roles, many of the frustrations stemmed from fragmented systems and data siloes. You have a warehouse management...
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506: Women In Supply Chain™, Zera Zheng
Let's Talk Supply Chain
Zera Zheng talks about her career journey; being open to opportunity; the importance of understanding risk; & what she learned, moving from China to Europe. IN THIS EPISODE WE DISCUSS: [03.36] How Zera began her career, going from University to a graduate program at Kuehne and Nagel, and how it allowed her to learn all about logistics. [07.20] Why it’s important to try different things during your career, why Zera felt like she was getting a new challenge every day at Kuehne and Nagel, and the importance of expanding your comfort zone if you want to strengthen your...
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505: New Tech and A Big Announcement: Go Behind the Scenes at IANA, with Lynxis
Let's Talk Supply Chain
Allen Thomas of Lynxis talks about two new products; demystifying AI; the biggest challenge & opportunity in intermodal; & why terminals need to work better. IN THIS EPISODE WE DISCUSS: [02.12] An introduction to Allen and Lynxis. “We have the tech, services and infrastructure to make terminals work better.” [02.48] Why we need terminals to work better. [03.16] Why Union Pacific's proposed merger with Norfolk Southern is top of mind for the intermodal industry right now. [04.43] Why investment is a key area of opportunity for intermodal organizations, and how Lynxis...
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504: Discover the Recipe for Best-in-Class Transformation, with EyeOn
Let's Talk Supply Chain
Freek Aertsen & Bart Paridaen of EyeOn talk about digital transformation: value discovery, creation & realization; the big challenges; & key success factors. IN THIS EPISODE WE DISCUSS: [04.17] An introduction to Freek and Bart, their backgrounds, and roles at EyeOn. “I have a background in economics, took a wrong turn somewhere - and ended up in supply chain!” Freek [07.13] An overview of EyeOn – who they are, what they do, and how they help their customers. “Response is all about planning.” “We connect data, systems, data science and AI with people...
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503: Women In Supply Chain™, Andrea Morgan-Vandome
Let's Talk Supply Chain
Andrea Morgan talks about her career journey; the similarities between supply chain & astrophysics, innovation, and why women need to bloom where they land. IN THIS EPISODE WE DISCUSS: [03.37] Andrea’s degree in astrophysics, and why curiosity was her biggest driver. “I had a deep interest in the origins of the universe… It gave me the training to ask the right questions.” [5.14] How a post-graduate placement at IBM exposed Andrea to a range of business areas, and ignited a passion for supply chain. “I learned that I didn’t want to be a researcher, I liked...
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502: Current Success vs Future Potential: Finding the AI Balance, with Shipium
Let's Talk Supply Chain
Jason Murray of Shipium talks about AI: its impacts, now and in the future; common misconceptions; investment; developing new skills; & changing your mindset. IN THIS EPISODE WE DISCUSS: [04.04] An introduction to Jason, his career, and why he founded Shipium. “Lots of companies are going through an Amazon-ification. Amazon was really good at dealing with this complex multi-source, multi-destination supply chain, and everything is evolving towards that.” [07.04] Jason’s take on the factors that sit behind his success, and how he got to where he is today. ...
info_outlineJennie Malafarina talks about her career journey; collaboration & community; building businesses; & turning marketing from a cost center into a revenue driver.
IN THIS EPISODE WE DISCUSS:
[02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT.
[05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career.
“Communication, psychology and marketing all tied together… it’s a passion for understanding why people do what they do.”
[07.55] Why Jennie moved from PR to digital marketing, her passion for tracking and measuring results, and what she loves about agency life.
[11.46] How Jennie came to understand the importance of logistics, and how it impacts the consumer.
“It’s impactful – this industry makes the world go round. If we’re not optimizing movement or getting just in time shipments, our shelves are empty and our costs are higher.”
[12.40] What marketing looks like for supply chain right now, the importance of personal branding, and the biggest changes happening in supply chain marketing, from video to AI.
“People don’t connect with brands – they connect with people.”
[17.31] Why organizations need to start thinking about marketing as a revenue driver not a cost center, and why it’s crucial to understand your goals and KPIs.
[19.40] Why it’s so important to break down industry siloes to bring all areas of the community together, and how Jennie is keeping those conversations going through FR8MVMT.
[22.34] The new businesses Jennie has in development, and how she achieves her version of balance.
“I do the things that light me up!”
[26.49] How Jennie’s experience as a veteran informs her leadership and gave her the confidence to succeed.
“I learned to earn my spot… So, going into my career, I never feared that I was a meek woman that can’t talk – I own it.”
[28.46] The increasing number of women in supply chain, and how we can bring more women into the industry.
[30.38] What winning an industry trailblazer award means to Jennie.
“It means that I’m doing something meaningful.”
[31.09] The future for Jennie.
RESOURCES AND LINKS MENTIONED:
You can connect with Jennie over on LinkedIn.
If you enjoyed this episode and want to hear from more women in marketing and communications, check out 425: Women In Supply Chain™, Josephine Coombe, 245: Women In Supply Chain™, Marina Mayer or 287: Women In Supply Chain™, Jolene Peixoto.
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