519: Overcoming The Perfect Storm: Moving Beyond Basic Automation To Realize AI's Full Potential, with Amazon Web Services
Release Date: 01/28/2026
Let's Talk Supply Chain
Jeffrey Elder of Delta Air Lines & Derreck Travers of SmartKargo talk about DeliverDirect & combining speed, tech & simplicity for the best shipping experience. IN THIS EPISODE WE DISCUSS: [02.06] An introduction to Derreck and SmartKargo. [02.33] An overview of DeliverDirect – who they are, what they do, and how they help their customers. “We’re an alternative delivery network… We’re pulling different carriers together, with Delta as the middle mile.” [05.47] The ideal client for DeliverDirect. [06.54] Why speed is a top priority for e-commerce businesses, the...
info_outlineLet's Talk Supply Chain
Chris Hamley of Brecham Group talks about setting projects up for success; asking better questions; why implementation isn't the end; & progress NOT perfection. IN THIS EPISODE WE DISCUSS: [04.01] An introduction to Chris and Brecham Group. “Too many organizations focus on perfection. Really, our goal is to suck less. It’s to get better, change how you think about the way you do business, and evolve every day.” [06.25] Why technology projects fail: the problem with people, why we need to define what failure actually looks like, and the experience that taught Chris to ask...
info_outlineLet's Talk Supply Chain
Stephen Dyke of FourKites talks about inbound logistics: fragmentation; manual work; data siloes; AI; & why the receiving dock is such an under-invested area. IN THIS EPISODE WE DISCUSS: [03.25] An introduction to Stephen, his background combining computing and supply chain and, as a self-confessed ‘passionate practitioner,’ what he loves about supply chain. [07.05] An overview of FourKites – who they are, what they do, and how they help their customers. “Over the last five years, we’ve really become a supply chain orchestration control tower… and embedded persona-based AI...
info_outlineLet's Talk Supply Chain
Darin Brannan talks about Terminal Industries & what they do; building the industry's only Yard Operating System; & reinventing the future of logistics. IN THIS EPISODE WE DISCUSS: [03.25] An introduction to Darin, his background, the recipe for business success that led to the founding of Terminal, and why Top Gun might just have inspired his University degree. “I started, deep in Silicon Valley, as a VC investing in start-ups. And there was a point at which it looked like it could be more fun across the table as an entrepreneur, taking big ideas and revolutionizing the...
info_outlineLet's Talk Supply Chain
Alexia Vitali of Colibri S&OP talks about what they do; why most mid‑market companies still run on Excel; & making planning simple, collaborative & impactful. IN THIS EPISODE WE DISCUSS: [03.55] An introduction to Alexia and her journey moving from Europe to Canada to build Colibri’s American presence. “It’s a bit like building a company inside a company… so the beginning was just about listening to planners and supply chain teams.” [06.37] An overview of Colibri S&OP – who they are, what they do, and how they help their customers – and what makes them...
info_outlineLet's Talk Supply Chain
Trace Haggard of TSG Fleet talks about the freight downturn; what 2026 will bring; converting what you already own into opportunity; & building partnerships. IN THIS EPISODE WE DISCUSS: [04.07] A re-introduction to Trace and TSG Fleet. [05.07] An overview of the prolonged freight recession: where it started, the factors driving it, and the impact on the industry. “During the pandemic, the smartest brains in the industry were saying: “It’s ecommerce forever, now!” We were proven wrong again, and fleets took another big hit. They had to pull back, but had all this equipment. There...
info_outlineLet's Talk Supply Chain
Aadil Kazmi of Infios talks about purposeful innovation; intelligent execution; tech readiness; and turning AI into measurable business outcomes. IN THIS EPISODE WE DISCUSS: [02.14] An introduction to Aadil, and an overview of Infios. “Supply chains run best when operators can execute them on a single stack.” [03.20] How Aadil’s experience at Amazon sparked an entrepreneurial journey that ultimately led him to Infios. “When retailers and shippers offered faster shipping to their end customers, cart values and repeat rates went through the roof. That led me deep into supply...
info_outlineLet's Talk Supply Chain
Don Durm of PLM Fleet talks about what they do; maximizing fleet flexibility; cold supply chain challenges; & leveraging trailer telematics for success. IN THIS EPISODE WE DISCUSS: [03.30] An overview of PLM Fleet and how they help their customers, and an introduction to Don and his 30+ year career, from law enforcement to supply chain. “We breathe cold chain!.. We help people manage risk, save time and money, and make big decisions.” [08.58] PLM’s ‘personalized lifecycle management approach,’ and what their consultative problem identification, solution development, onboarding...
info_outlineLet's Talk Supply Chain
Carlos Perico of ProcureAbility talks about supply chain resilience in 2026; tariffs & disruption; supplier relationships; & key strategies for the future. IN THIS EPISODE WE DISCUSS: [03.47] An introduction to Carlos, and how his international experiences helped shape his career. “I’m passionate about travel, culture, food – and my career has supported that... My career has been very relationship driven, and that international exposure has helped me tremendously.” [07.40] An overview of ProcureAbility – who they are, what they do, and how they help their...
info_outlineLet's Talk Supply Chain
Tim Nagy of Samsara talks about tech & AI: what workers really think; agility; retaining talent; & shifting from reactive to predictive road safety & logistics. IN THIS EPISODE WE DISCUSS: [02.41] An introduction to Tim, his role as a sales engineer, and a reminder of how Samsara helps their customers. “You get two different kinds of engineers: the kind who don’t really want to be out in the field talking to customers, they do the coding and product development. And then you get my team, who love to be out there. We get to see a lot of different tech, and a...
info_outlineKris Orlowski of Amazon Web Services talks about their recent survey and what it reveals about data, trust, decision-making and AI readiness in supply chain.
IN THIS EPISODE WE DISCUSS:
[04.12] An introduction to Kris, his background, and his role at Amazon Web Services.
“A good part of my role right now, as we’re continuing to innovate, is understanding what supply chain practitioners actually want and need.”
[05.17] An overview of AWS – who they are, what they do, and how they help their customers.
[06.20] An overview of Amazon Web Services’ recent industry survey, who they spoke to, and what they were trying to understand.
“We were really trying to understand the gap between aspiration and reality – because there’s a lot of hype!”
[08.12] The challenges businesses are currently facing when it comes to data and decision-making.
“85% of supply chain teams take two or more weeks to resolve urgent issues… And it’s partly because of the ‘data gathering tax.’”
[14.14] From engaging in less strategic work to the creation of a risk aversion culture, the business impact of slow and inaccurate decision-making.
“When you spend your time firefighting, you’re not doing strategic work.”
“The cost of a delayed decision can exceed the cost of an imperfect one.”
[17.20] The surprising results revealed by the AWS survey around how supply chain practitioners envision AI as part of their operations, and what the three-step ‘execute, adapt, advise’ approach could mean for businesses.
“Organizations are envisioning AI as an operational partner, not just a tool… An assistant that can work alongside them.”
[21.21] The ‘double barrier phenomenon’ organizations see when trying to implement AI, and what those barriers to both adoption and utilization look like.
“57% said the top barrier to realizing AI’s full potential was a limited understanding of its capabilities, followed by a lack of trust in AI recommendations.”
“Organizations are buying AI technology, but they’re not building AI readiness.”
[27.17] What businesses are looking for to help them build trust in new technology and AI-powered decision-making.
[31.00] How vendors and developers should be thinking about partnership, trust and building the type of AI that businesses are actually looking for.
“There’s a trust paradox. Organizations want AI that is simultaneously autonomous, but controllable; intelligent, but explainable; proactive, but compliant. The vendors that understand this will build AI that organizations actually use, not just purchase.”
[35.02] The big opportunities for organizations that are able to make real strides in their decision-making, and how listeners can access the report.
[37.36] The survey results that surprised Kris most, and what they might mean for businesses and AI adoption.
[41.15] The practical next steps businesses can take to ensure their AI journeys are a success in 2026.
RESOURCES AND LINKS MENTIONED:
Head over to Amazon Web Service’s website now to find out more and discover how they could help you too. You can also connect with AWS and keep up to date with the latest over on LinkedIn, Facebook, YouTube, Instagram or X (Twitter), or you can connect with Kris on LinkedIn.
If you enjoyed this episode and want to hear more from AWS, check out 489: Time To Swap Your Axe For A Chainsaw: The Power of Agentic AI.
Check out our other podcasts HERE.