Ep 11 What's the Real Reason Behind Poor Leadership Growth: Crimson Kings Share Hard Truths

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In this episode of The Tree Surgeons Podcast, we sit down with Jack and Luke from Crimson Kings, a thriving tree surgery business near Nottingham. Jack and Luke share their journeys into the industry, how they built Crimson Kings, and why they are passionate about apprenticeships and training the next generation of arborists.

We dive into the challenges of running a tree surgery business, from managing a partnership to ensuring strong company culture. They also discuss why they started Crimson Academy, their training division, to help improve industry standards while creating an additional revenue stream.

If you’re a tree surgery business owner, thinking about scaling your team, or struggling with recruitment and retention, this episode is packed with insights on building a skilled and motivated workforce.

Topics Discussed: 

- How Jack & Luke got into tree surgery 
- Starting & growing Crimson Kings
- Biggest challenges in tree surgery businesses 
- The importance of company culture 
- Training and apprenticeships
- Crimson Academy
- Pricing & profitability
- The future of tree surgery

Chapters: 

00:00 – Intro: Meet Jack & Luke from Crimson Kings
01:00 – How They Got Into Tree Surgery
03:00 – Early Work Experience & Building Skills
04:30 – Launching Crimson Kings in 2019
05:00 – Jack’s Journey from Electrical Engineering to Tree Surgery
06:00 – Challenges of Running a Business & Managing a Partnership
10:00 – The Importance of Company Culture & Team Development
12:00 – Why They Started the Crimson Academy
18:00 – Training Apprentices & Growing Future Tree Surgeons
22:00 – Pricing & Profitability – Raising Rates Without Losing Work
27:00 – Industry Challenges: Low Standards & Cowboy Operators
33:00 – Best Books & Resources for Tree Surgeons
35:00 – What’s Next for Crimson Kings? Growth Plans & Goals
36:00 – Final Thoughts & Where to Follow

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About the Guests

Luke Johnson and Jack Copley, founders of Crimson Kings, have spent over a decade refining their tree-climbing skills and deepening their expertise as professional arborists. Since launching Crimson Kings in 2019, they’ve built a strong, dedicated team delivering high-quality tree services across the East Midlands and beyond.

With international experience spanning Canada, Sweden, and Germany, Luke and Jack bring a diverse range of skills and innovative methodologies to every project—whether in tranquil rural landscapes or fast-paced urban environments.

At Crimson Kings, their priority is the health, safety, and sustainability of trees. Their team of expert arborists offers honest, professional advice, ensuring the best possible outcome—whether it’s pruning, removal, or preservation—so that every tree continues to thrive in its environment.

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Contact the Guests: 

Website: https://crimsonkings.co.uk/

LinkedIn: https://www.linkedin.com/in/luke-johnson-88a27822a/ ; https://www.linkedin.com/in/jack-copley-a30286285/

Facebook: https://www.facebook.com/crimsonkingstreeservice/

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Connect with the host:

Website: http://tsba.co.uk/

Instagram: https://www.instagram.com/treesurgeonsbusinessacademy/ ; https://www.instagram.com/henrighijben/

Facebook: https://www.facebook.com/groups/treesurgeonbusinessowners

LinkedIn: https://www.linkedin.com/in/henri-ghijben

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This episode is sponsored by Greenline Arb (GLA) - a powerful digital platform created by tree surgeons, aimed at taking the stress out of tree work. Focussing on the main pain points in the game, such as; finding tip sites,  connecting workers with employers, responding to emergency situations and locating services that are required to run a tree company. Green Line is allowing professionals to operate with more freedom. Solving multiple problems in one fell swoop.

Download the app today or check out the website for more information.

App Store: https://apps.apple.com/gb/app/greenline-arb/id6448873784

Google Play: https://play.google.com/store/apps/details?id=com.greenlinearbapp&hl=en_US&pli=1

Website: https://www.greenlinearb.com/