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He Makes Millions With Tequila, SEO & IPOs (From $0 to NASDAQ)

Agency Excellence Podcast

Release Date: 06/20/2025

Sean Dollinger, the CEO of LQR House (NASDAQ: LQR), is building one of the most innovative alcohol e-commerce empires—and he’s doing it with elite SEO, wellness branding, and strategic IPOs.

In this episode, Sean shares how he built a tequila brand that beats Wikipedia in Google rankings, partnered with high-retention DTC startups, and took not one but two companies public. He also breaks down how wellness is at the core of everything—even spirits—and why performance, brand stickiness, and profit-first thinking are the future of e-commerce.

🔑 Key Insights from This Episode:

💡 Why SEO Beats Ads for Scalable Growth Sean explains how LQR House ranks above Wikipedia for competitive keywords like “tequila”—and how that strategy beats paid ads long term. 
📈 From DTC to NASDAQ: How to IPO as a Startup Learn what founders need in place to go public (and avoid the massive costs if you’re not ready yet).
🥂 Swell Tequila’s Growth Engine Why their proprietary tequila brand is thriving through community, taste, and zero-sugar formulations.
💰 Why Sean Only Works With Profitable, Mission-Driven Brands His filter for partnering with brands doing good—and doing it with margin.
🧠 Founder Fitness & Mental Discipline Sean’s personal story of losing 60 lbs., building muscle, and managing a 4 a.m. hustle while raising kids and leading a public company.

📚 Resources & Links:
🔗 Partner With Sean & LQR House → https://lqrhouse.com/
🔗Connect with Sean on LinkedIn: https://www.linkedin.com/in/sean-dollinger/ 

🎯 Ready to scale your brand with proven eCommerce & SEO experts?

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